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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis. How large is their following?

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. Jump ahead: What Kind of Social Data Can You Analyze? What Are The Key Components of Social Data Analysis? What Are The Key Components of Social Data Analysis?

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Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Google Plus: 343 million monthly active users. if you have additional updates, or a social network that you feel should be on the list. . Google Plus: 53% positive, 29% neutral, 18% negative. Facebook: 1.23 billion monthly active users.

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Which Social Networks Drive the Most Engaged Referrals?

The Realtime Report

YouTube is the “undisputed champion” among social networks in terms of driving referrals, delivering the most traffic and the highest levels of engagement, according to a new study from Shareaholic. Google+ users spend more than 3 minutes on average examining content, visit 2.45 pages and bounce 51.28% of the time.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

Knowing their interests will help you craft more engaging social media content. Google Analytics can be an unlikely ally here. For instance, this brand’s Google Analytics shows that a decent chunk of its audience works in or is interested in technology. Read more: How to Run a Social Media Competitive Analysis 7.

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RIP Google Plus: The Highs and Lows of the Once Popular Social Network

WebInKnow

Google Plus launched in mid-2011 to great excitement. Initially by invitation only, a clever ploy to get early adopters to sign on, Google Plus became the fastest growing social network in history when it opened to everybody in September 2011. Now, less than a decade after launch, the service is shutting down today.

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PLEASE Don’t Visit My Google+ Page! Here’s Why.

SocMed Sean

No, this isn’t another one of those anti-Google+ posts and no…it isn’t one of those reverse psychology attempts to actually trick you into visiting my Google+ page. In fact, I really don’t want you to visit my Google+ page and I have a good reason for it.

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