The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
OCTOBER 7, 2014
To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Google AdWords: Keyword Planner. Google’s Keyword Planner has become a hassle for new users to set up since it now requires having an AdWords account. Google Trends. Google Webmaster Tools: Search Queries.
Using The Right Numbers For Analysis
Small Business Mavericks
MARCH 16, 2015
Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind? That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. As Loren Baker points out: With the introduction of SERP personalization , Google results now factor in zip codes, device types, and geographic locations for search queries, resulting in different results for users in different locations. Analysis Is Only As Helpful As The Data You Get.
How to Keep Content Ideas Coming With Whitespace Analysis
AUGUST 2, 2016
If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations. Process Management Whitespace Analysis. Whitespace Analysis is a term usually used in process management. Marketing Whitespace Analysis. Whitespace Analysis has two components. Whitespace Analysis at Work.
The Superhuman Guide to Keyword Research & Competition Analysis
NOVEMBER 12, 2013
Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. If I head over to the Google Keyword Planner tool I can see if I guessed any terms that actually get any sort of search volume. BONUS: Google Sets Isn’t Dead. Google Sets the product brand name is sadly dead.
When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest
MARCH 8, 2014
Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. Topsy , an app that has been around for a few years, performs social network trend analysis. Timing+ helps you decide when it’s best to post on Google+ by evaluating your historical post data. Google+. Social media is always on. Blogs.
Don’t Be Fooled By Last-Click Analysis Of Social Media
MAY 16, 2011
Still, even though these results affected my likelihood to purchase, if I were to purchase the pen (which I may), a search engine would likely get the credit — even though search has done nothing to influence my actions up to this point — as I would use Google to find the company’s website. Not surprising that it caught my eye, huh?). Where to begin? Top-of-mind awareness.
10 Things That Expose Good Sites to Google Panda
NOVEMBER 20, 2014
Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. For in-depth Panda analysis I also recommend checking out Glenn Gabe , who frequently shares useful information on the subject. Here’s an example of site that was hit by Panda 4.0
PLEASE Don’t Visit My Google+ Page! Here’s Why.
JUNE 9, 2013
No, this isn’t another one of those anti-Google+ posts and no…it isn’t one of those reverse psychology attempts to actually trick you into visiting my Google+ page. In fact, I really don’t want you to visit my Google+ page and I have a good reason for it. We can all lie with charts and graphs and corporations like Google excel at it. Cheers!
Language Support in Social Media Analysis
FEBRUARY 27, 2012
Translate foreign-language content In the age of Google Translate and other machine-translation programs, it's easy to add a translate button to a tool. Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language. Filter content by language.
Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
JULY 22, 2013
The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. What About SWOT Analysis? The big problem with SWOT analysis? Business Strategy.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. It has been rebranded as Google AdWords Planner , which offers much less functionality and requires users to have an AdWords account in order to use it. . 10 best alternatives to the Google Keyword Tool. What to do? free account is required.
Podcast 408 - Business Case for Social Media Analysis
NOVEMBER 5, 2012
Do you see social monitoring evolving to mood analysis - biometric social media monitoring - to assess your mood when you are typing. Is real time analysis better than other analysis? How real time analysis is different across the social media platforms. Does real time analysis vary acress the social media platforms? How real time analysis is not always used for historical data but also brands are using it for predictive analysis. How social monitoring allows you to make meaningful decisions. Is it more accurate ?
How to Run Successful Campaigns on Google+
Convince & Convert
JUNE 11, 2014
Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Campaigns Why think in terms of campaigns on Google+? Launch!
Announcing Google For Nonprofits!
MARCH 16, 2011
We’re frantically digging out from Great Ideas (one word – awesomesauce) and heading over to NTC for the next three days, so I’ll just drop this completely unedited little list of informational links from Google, who have just launched Google for Nonprofits. I headed straight from the airport to their offices in DC today to hear the announcement, so here is the scoop. We’ll blog some more in depth analysis of what this all actually means in a few days, when our heads stop spinning… in the meantime, check it out. More links and resources.
Google Penguin Recovery: Did Your Site Suffer from the Google Penguin Algorithm Update?
NOVEMBER 11, 2013
How can you tell whether or not your website has suffered a traffic loss or some sort of penalty as a result of the Google Penguin updates? And if your website actually did suffer a traffic loss, you actually might not know it: especially if you are looking at your Google Analytics. First, I took a look at the Google Analytics for the site as a whole. Again, the same thing.
4 Tips to Ensure Your Branded Content Gets Discovered
Ignite Social Media
JULY 14, 2016
Although SEO may not necessarily play the same role that it did in the early Wild West days of Google , knowing how to utilize SEO and target keywords is essential when it comes to creating branded content. Branded content. To some, it’s a dirty word. To many, it’s the future of advertising. You may already incorporate branded content into your marketing strategy. Provide Value.
Google’s Link: Search Operator Is Not Useful
JANUARY 8, 2016
recently had a conversation with someone who consistently uses Google’s link: search operator to look at the links to their website. The Google search operator for link data looks like this: link:domain.com. If you use this feature, keep in mind that the data that Google shows is incorrect and misleading. Log into [link] with your Google account and verify your website.
Is Google+ About To Make Facebook Frown?
JANUARY 17, 2012
It's time to pay attention to Google+. Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ). At the time, the majority of the discourse surrounding Google+ was about whether or not it would be able to compete in a Facebook world. Google+ for business. google. google docs.
How 16 Companies are Dominating the World’s Google Search Results
JUNE 6, 2016
Today I’m going to reveal how the huge diversity we perceive in Google search results is once again a few large corporations controlling what we assume to be choice. The Reddit outing, which was shared on a new account, claimed that Hearst were using their powerful brands to “game Google” and rank a new website of theirs very quickly, using slightly shady practices.
Google+ is here. What now?
JULY 22, 2011
As you can imagine, we’re exploring Google+ and reading a lot of analysis about what its effects will be, for individuals and eventually for businesses. Google+ is here. Bonus: A really good list of the most useful analysis blog posts out there by Shel Holtz, and, below, the G+ theme. Debunking the hype tech/analysisWhat now? Yeah, baby.
7 Strategies for Monitoring Your Competitors
Convince & Convert
DECEMBER 10, 2015
From revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry. Google Alerts are an easy—and free—way to monitor the competition. Want to be recognized for your outstanding content? If so, is it something (e.g.
Link your AdSense and Google Analytics Accounts for some Profitable Analysis
DECEMBER 7, 2011
Do you use Google Analytics? To get them linked, check out this page on Google. There are a heap of stats that you’re given in the AdSense section of Google Analytics, and as a result, there are plenty of ways to dig in. For example I did some analysis today of my last month’s earnings and found: My post on ISO Settings did well. With some basic analysis, you can start to see a number of things: which types of posts attract higher paying ads (higher CPM). Link your AdSense and Google Analytics Accounts for some Profitable Analysis.
Google Targets ‘Scraped’ Content and ‘Content Farms’
MARCH 5, 2011
In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users. Google,” he notes, “launched an algorithm tweak in January to combat spam and scraper sites.” Tweet This!
What Every Marketing Department Needs to Know About Google+
Convince & Convert
APRIL 9, 2014
These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Google has put a social layer across its products and services – this is Google+.
What Wikipedia’s Google Ranking Means for Your Business
Convince & Convert
OCTOBER 8, 2015
Let’s face it: Google loves Wikipedia. However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results. For that reason, I took the analysis deeper, and analyzed the presence of Wikipedia in the SERPs by specific ranking position. “SERP”).
Is Google Penguin Recovery All About Cleaning Up Links?
OCTOBER 31, 2013
A while back I wrote about how many SEO companies and so-called SEO experts have been offering a Google Penguin Recovery Service. Take a look at my presentation about the latest Google Algorithm Updates, paying particular attention to the section on Google Penguin: Google Algorithm Update 2013: Google Panda, Penguin Recovery from Bill Hartzer. Wrong!
Getting Your Small Business Ready for Google+
Blue Focus Marketing
JULY 18, 2011
Two weeks ago, Google introduced a new social network and over 20 million people have signed-up. Google’s analysis of the social networking space surfaced a key insight: “People don’t naturally share with everyone in their social sphere. according to Paul Adams , the former Senior User Experience Researcher at Google. That is where Google+ excels.”. Yeah.”.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
Other analysis : The report also examines social media outsourcing and how marketers plan on using other forms of marketing. Research/Study Social Media analysis benefits of social media marketing Facebook Google social media marketing social media report start ups in social media surveyHere are two charts that show the responses.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Audience Analysis Worksheet (worksheet to help you prioritize your niche). Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. We believe in risk.
Dr. Houzz Reveals a Widget-Flawed Google Algorithm
APRIL 7, 2014
Dr. Houzz Analysis of Another Brand That Makes Their Own Rules. A few weeks ago one of my eagle-eyed readers in the home improvement niche showed me some rankings for a website named Houzz. I’d never heard of them so was quite surprised to see them literally dominating their industry’s search results, in some cases occupying 17 of the first 20 Google search results.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
Social media is becoming increasingly visual, with each channel prioritizing videos and images both algorithmically and, as I am sure you’ve noticed in your analysis of your own social channels, performance results. Google. Google has been busy during the Olympics, as a search engine and as a content creator. — Google (@google) August 8, 2016. Chobani.
Analysis of The Top 10 Twitter Users and What We Can Learn From Them
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > Analysis of The Top 10 Twitter Users and What We Can Learn From Them Analysis of The Top 10 Twitter Users and What We Can Learn From Them by Tamar Weinberg on September 8, 2010 Share The following is a guest post from one of my favorite young bloggers Onibalusi Bamidele (he’s 16!)
10 Actionable Video Basics for Social Media Marketing
AUGUST 15, 2016
It’s easier for Google to index videos which have these bells and whistles. Vid IQ is designed to turbo-charge your YouTube efforts by providing you with search engine optimization information, as well as research on demographics, traffic analysis for YouTube, and data about competitors. Education & Analysis Social MediaSome recent stats: . Measure, Measure, Measure.
What ComScore Data Tells Us About Google+
JULY 24, 2011
comScore released a report on Friday examining the demographics of the first 20 million people to join Google+. What was surprising was the international flavor of Google+. If you add the 800,000 thousand Canadiens, only approximately 30% of Google+ users are in North America. Update on Google+ for Business. Social Media ComScore facebook google influencerbased.
How Google’s Panda 4.0 Affects PR
JUNE 2, 2014
About 10 days ago Google started the roll out of Panda 4.0 – a major update to their search algorithm. The goal of this update is to remove what Google calls “thin content” from the search rankings. There have been signs that Google is not too thrilled with press releases. “This drop seems to have come right after the Google 4.0 update.
Google+ Resources for Nonprofits
SEPTEMBER 19, 2012
′s Debra Askanase for the SocialFish Think Tank Summer Series focused on best practices for using Google+ for campaigns and advocacy. The presentation also covered tips on developing an effective content strategy that doesn’t require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly. The presentation also focused on features of Google Plus that nonprofit organizations are leveraging successfully, and examples from those organizations. Discussion transcript. Same tone?
The Great Google Sh*tstorm of Our Time
AUGUST 5, 2013
My aim is to change that and share the issues that real webmasters are having, and how Google is in its worst state that I’ve ever seen in years. But this is not Sharknado… Serpnado: The Great Google Shitstorm of Our Time. For those unaware, the two founders are Google are in that picture above. It was hard to look far away from my analytics. Thank you for Sharing!
Is Sentiment Making Brands Stupid?
Buzz Marketing for Technology
AUGUST 3, 2011
I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. In fact most social media analytics firms do something to “augment” their sentiment analysis to make it more accurate – usually involving human intervention.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Still others, despite the drastic changes to Google’s algorithm, say that a website is worthless without SEO. . Google got wise and implemented a series of algorithm changes to not only combat these “black hat” tactics, but also to improve the search engine’s performance by thinking about how and why people search. Timeline of key Google algorithm changes. Really, really good.
A Step by Step Guide to Fixing Any Google Penalty
DECEMBER 8, 2015
If your website is receiving reduced web traffic or the present strategy in place is not working as efficiently as it once did then you probably have been penalized by Google. Every web portal has to abide by Google’s webmaster guidelines to reach amongst the top ranking in search engine results. Two of the most common Google penalties are Google Panda and Google Penguin and few others which de-index your web portal and in some cases removes the website from the search engine results. For that Google Webmaster Tools act as a perfect guide.