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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 124
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Brand experience: Why it matters and how to build one that works

Sprout Social

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 108
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84
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10 Search and Social Posts You Don’t Want to Miss (1.7)

Josh S Peters

Excel Statistics for SEO and Data Analysis. By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. The Demographics of Social Media Users — 2012. Statistics is all about collecting, analyzing and interpreting data.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206
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9 Ways to Increase Your Brand Visibility

Oktopost

Engagement: The amount of people who engage with your brand across social networks. Sentiment Analysis: An analysis of the temperment around posts about your brand. Focus on Video Content for a Dynamic Feed. In-View Time: The average time a lead spends viewing your ad.

Brands 76
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Google Spreadsheets Update: Blessing in Disguise for Marketers…

The Marketing Blog

While scanning through the feeds in my ‘RSS Feed Reader’ , I discovered an interesting update in Google Spreadsheets. The Problem There are various form builders and online-survey tools out there but the ‘marketers’ face tough time to convince the respondents in filling up those web-based survey-forms.

Google 100