Social Media Strategies Summit

AUGUST 15, 2023

Best of all, if you don’t have time to read a full blog post, Josie always includes some of the key learnings within the post itself: That way, you can pick up valuable takeaways without leaving your LinkedIn news feed. Maya is a social media manager at Harvard University and a self-confessed nerd about user behavior and smart insights.

Marketing 240

Marketing Education Forums LinkedIn 240

Keyhole.co

MARCH 9, 2023

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

FEBRUARY 1, 2024

Nowadays, there are much more efficient ways to publish and schedule social media content. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. Plus, make Facebook publication as easy and seamless as possible.

Publishing 94

Publishing Tools Brands Facebook 94

Later

AUGUST 19, 2021

If you work in social media, you’ve probably asked yourself this exact question at one point or another. To discover the answer, Later analyzed over 81 million feed posts (excluding Reels and IGTV videos). Based on our analysis, the more you post on Instagram per week, the greater your overall reach will be.

Instagram 132

Instagram Analysis Hashtag Engagement 132

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

Hashtag 98

Hashtag Analytics LinkedIn Content 98

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Oktopost

APRIL 29, 2024

Social intent data is the digital traces your leads leave on social media that signal their interest in purchasing a product or service. These traces are derived from interactions such as likes, shares, or comments on posts in their feed or groups that they follow.

Data 62

Data Social Media ROI B2B 62

Keyhole.co

FEBRUARY 3, 2024

How to measure SOV on social media Here’s the lowdown on properly measuring SOV across all your social media platforms. Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. How to do that, you ask?

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

NOVEMBER 21, 2022

The three-week campaign featured a branded TikTok sound, in-feed ads, an interactive augmented reality experience and a diverse trough of talent including Holly H, the Neffati Brothers, Michael Le, Jordan Fisher and Luke Trotman from Love Island to name a few. meccabeauty. Shop now at MECCAbeauty. ??. ? Tiger Blood – Jonathan Paulsen.

Case Study 111

Case Study Marketing Directory Retail 111

Sprout Social

OCTOBER 19, 2023

This is where something like social media sentiment analysis can really save the day. For example, Sprout Social identifies conversations and key terms illustrating how your audience feels about you. Gain a competitive advantage by tracking trends Reputation monitoring is invaluable for the sake of competitive analysis.

Reputation 93

Reputation Sentiment Analysis Notification 93

Ignite Social Media

MARCH 18, 2024

Leverage Data for Decision-Making With such a prolific social media presence , effective use of data is critical for Duke to measure what’s working and inform their strategy. ” The trust and closeness Duke’s social team has with players shines through authentically in their feed.

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

MARCH 20, 2023

Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. A tool like Sprout turns weeks of manual analysis into a few minutes’ work. How do they tackle trends, and what gaps have they left?

Buy 113

Buy Video How To Template 113

agora pulse

DECEMBER 9, 2020

Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. For social media managers, publishing content that fails to generate likes, shares, or clicks is a worst-case scenario. Use a social media tool.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Sprout Social

JUNE 28, 2023

It’s a combination of many key business operations and processes that impact and feed entire orgs. For example, after sifting through billions of social data points in seconds, Sprout’s automation packages those insights in shareable reports to keep stakeholders looped in. Audience analysis helps prevent this.

Team 106

Team Hubspot Marketing SMS 106

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. You can save your stories into Story Highlights and keep it visible even after it disappears from you stories feed.

Strategy 113

Strategy Content How To Marketing 113

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 101

Engagement Tips Loyalty Metrics 101

Buffer Social

SEPTEMBER 5, 2023

Social media executive success: focus on business impact As a social media executive, your core job is to effectively deploy resources to produce results your higher-ups care about. Managers and clients care about business impact, says Tom Basgil, Social Media Consultant at Tom Basgil LLC.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

DECEMBER 12, 2022

Social media managers live and breathe social. Most of these questions stem from a disconnect between people who think social first and people who don’t. If you’re not familiar with what goes into creating a social media account, you might think all it takes is a quick sign-up.

Social Media 97

Social Media Social Media Management Authentication Sentiment 97

Sprout Social

MAY 16, 2023

The top challenges that prevent businesses from capitalizing on today’s social data include limited access to social media data tools, lack of integration with other tech solutions and lack of time needed to analyze social media data and insights.

Social Media 105

Social Media Loyalty Reputation Data 105

Keyhole.co

MAY 9, 2024

Did posts using that hashtag appear in people’s feeds a significant number of times? Third-party analytics tools While LinkedIn’s built-in analytics are a start when it comes to planning your campaign, dedicated social media management tools are on a whole new level.

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Buffer Social

JULY 7, 2022

Yesterday, after two years of waiting, Instagram unveiled its Reels API to all social media management platforms. Well, we decided to do our own analysis. You’ll find Reels in the Explore tab, after doing a Hashtag Search, in the Reels feed, and via an audio search (when you click on any piece of music).

Publishing 86

Publishing Instagram API Video 86

Unmetric

JUNE 18, 2019

The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. To top it off, the app comes with a feature to track your Influencer marketing efforts using their Influencer Analysis product.

Analytics 119

Analytics Tools Facebook Overview 119

Sprout Social

MARCH 12, 2020

According to the Sprout Social 2019 Index , 43% of all social marketers say a major challenge is identifying and understanding their target audience. Listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Data 97

Data Skills Meme Social Media Management 97

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure. Learn more, including other tool recommendations, in our guide to social listening. What is Reddit?

Reddit 101

Reddit Brands Meme Forums 101

Sprout Social

OCTOBER 5, 2023

Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. Click on “ View Insights ” to get a snapshot of how it’s performing and see what it looks like in your feed. What is Creator Studio?`

Instagram 102

Instagram Facebook Marketing Features 102

agora pulse

MAY 28, 2020

In other words, publish it again on your social media platform. You may worry that doing so will make your feed feel stale, it will actually make your feed more valuable if you do it right. Related: Instagram 101: What Every Smart Social Media Manager Needs to Know. Making the Most of Your Content.

Instagram 170

Instagram How To Hashtag Feed 170

Keyhole.co

JULY 18, 2023

Connect your TikTok business account to social media management tools, making planning and publishing across multiple platforms easier. You cannot connect your account to social media management tools. There are several types of ads to consider: In-feed ads: Ads that appear in For You feed.

Tips 52

Tips Marketing Trends Influencer 52

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. The tool is excellent for trend analysis as well.

Industry 52

Industry News Google Brands 52

Hootsuite

MARCH 16, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . You will need a TikTok ad account manager for most of these options. TikTok account setup.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Hootsuite

JANUARY 24, 2022

Social share of voice. The first step to developing an effective social media data analysis plan is to establish SMART goals. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. sentiment analysis).

Data 94

Data Social Media HootSuite Template 94

Keyhole.co

NOVEMBER 6, 2022

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Best of all? Price: Free. Price: Custom.

Tools 52

Tools Social Media Sentiment Price 52

Unmetric

JULY 29, 2019

For those of you scratching your heads and wondering why images of bananas are taking over social media feeds in India, here’s what happened: A video tweeted by Indian actor Rahul Bose explaining the exorbitant amount he was charged for two bananas at a luxury hotel took the internet by storm—5,700 retweets and counting so far.

Brands 121

Brands Hotels Trends Meme 121

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. Choosing the right focus continues to benefit VSCO as the app currently serves over 2 million paid subscribers—creators who value the tools and experiences offered up on their Feed, Discover and Studio pages. But you could also make use of tools like surveys and social listening.

Issues 132

Issues Survey Campaign Authentication 132

Keyhole.co

SEPTEMBER 13, 2023

When a user searches for a specific hashtag or clicks on one, Instagram shows a content feed with the same tag. The more engagement your content attracts on different explore feeds, the better visibility your brand gets on Instagram. Opt for a reliable social media management tool to make your hashtag research more accurate.

Hashtag 52

Hashtag Trends Instagram UGC 52

Mindjumpers

APRIL 12, 2016

In 2014 Facebook took steps to try and crack down on those gaming this ranking using clickbait, and in February this year it introduced an update based not just on what users engaged with in their feed, but what they wanted to see. If they get this right, they won’t need clickbait. If you’d like to find out more please get in touch.

Brands 100

Brands Feed Feedly Publishing 100

Hootsuite

APRIL 15, 2020

For example, if you use #travel on your Instagram posts, someone who follows that hashtag will see your recent post in their feed. Monitor social media influencers and competitors. Start by doing a competitive analysis on social media. Click “Get Report” for detailed analysis on the hashtags it displays.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Keyhole.co

MARCH 2, 2023

At a glance, Hootsuite is a powerful tool for social media management, or the task of keeping your brand’s social media accounts active and engaging. It allows users to post on each of the major social media platforms without having to switch between tabs or devices.

Social Media 52

Social Media Tools HootSuite Marketing 52