This result is made on the basis of impressions generated in the Facebook news feed, where your see the recent updates from your friends and pages you fan. This means that a marketer posting twice a day can expect about 60 million impressions per month through the feed on Facebook. Social Media analysis Digital Works Facebook fan Hitwise measure effect of social presence monetary value post effectively ROI Social media ROI study Syncapse value VitrueTweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Loyalty. Media value. MORE >>

Been  playing with the new mPACT influencer platform since late last week -  the new offering reminds me a lot  of Compete.com with its free offering for traffic analysis when it first came out several years back (and now a standard way of measuring traffic for many sites and businesses). MPACT already offers a paid version of the Influence platform (which I have been using for several months) but this is the first time something like this, a full-blown influencers analysis freemium offering, has been open to the public with no strings attached. MORE >>

Do you see social monitoring evolving to mood analysis - biometric social media monitoring -  to assess your mood when you are typing. Is real time analysis better than other analysis? How real time analysis is different across the social media platforms. Does real time analysis vary acress the social media platforms? How real time analysis is not always used for historical data but also brands are using it for predictive analysis. 3) If you use a different podcatcher then you can subscribe using the following  RSS Feed. MORE >>

Tech News and Analysis. Related research and analysis from GigaOM Pro: Subscriber content. RSS Feed for Bobbie Johnson. Events. GigaOM.tv. Research. Apple. Broadband. Cleantech. Cloud. Collaboration. Mobile. Video. gigabarb : How big data can tackle commercial building energy [link]. Pulse. Follow us on Twitter. -->. When is the social curation bubble going to burst? By Bobbie Johnson. 14, 2012, 4:52am PT. Comments. Tweet. You just can’t move for social curation services right now. And it needs that scale. To say it’s a competitive area is an understatement. MORE >>

If a third-party (such as a platform development environment) is involved, then Itay tells me inneractive feeds that stakeholder out of its 35 percent share. for the full-length interview – and I’ll provide additional analysis in a companion post here at MobileGroove. At M-Pulse Rob Woodbridge and I catch up with Itay Gadot, VP Marketing at inneractive , to dissect app monetization models, debate the realistic range of eCPMs (and revenues) developers can expect and discuss the increasing (and surprising!) importance of rich media ads in the marketing mix. Smart! No pun intended). MORE >>