Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to achieve the highest ROI possible out of every minute I spend online. I love identifying up front who within the core team or stakeholder group is the most against or most intimidated about adopting social media.

Metrics 96

Metrics Social Media Marketing ROI 96

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. know what content will drive social conversation, conversion and ROI?

Campaign 60

Campaign Social Media Content How To 60

Pam Moore

JULY 26, 2017

Brand architectures that increase ROI and improve efficiencies. Content Marketing Inventory Worksheet + Editorial Calendar Template (worksheet download). Audience analysis worksheet to help you identify and prioritize your top audiences. Episode Highlights: . 10 Golden Rules for Content Marketing.

Content 162

Content How To Marketing Case Study 162

Pam Moore

DECEMBER 21, 2020

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. Or do you need help better understanding your audience such as doing a customer focus group? Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. Or do you need help better understanding your audience such as doing a customer focus group? Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. . Why you need to conduct a SWOT analysis (strengths, weaknesses, opportunities and threats). Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. I could certainly see passive IT candidates exploring their options and downloading a market or salary report, attending a webinar on a topic of interest, or entering a programming contest. By Peter Caputa. This is a very successful company.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Pam Moore

APRIL 1, 2020

Power Tip: Download this Audience Analysis Worksheet to Prioritize Your top Audiences. Power Tip: Download our free Personal Branding Guide + Worksheet . Audience Analysis Worksheet (worksheet to help you prioritize your niche). Content Inventory Worksheet (conduct your own content audit and asset inventory analysis).

Apple 78

Apple Brands Tips Consultant 78

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. The tool is excellent for trend analysis as well. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Analyze sentiment analysis to understand how the world feels about your brand.

Industry 52

Industry News Google Brands 52

Bill Hartzer

SEPTEMBER 6, 2013

With the ROI Calculator you can determine the profitability of a marketing campaign. With the basic version of the ROI Calculator you can calculate return on investment (ROI) based on cost, and revenue. The SEO Sitemap Builder can spider your website to automatically create a urllist.txt, HTML, or XML sitemaps of your website.

SEO 95

SEO Tools Review CPC 95

Sprout Social

MAY 7, 2019

Download the Sprout Social Index. 40% of social media marketers believe private community groups, like Facebook and LinkedIn Groups, will become more important. As social media marketers increasingly engage with data analysis to prove the ROI of their efforts , advanced tools like listening become must-haves in their toolkit.

Social Media 110

Social Media Marketing Upcoming Team 110

Webbiquity SMM

APRIL 11, 2012

I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market. This is a group of companies that, although primarily SMBs, should be fluent in online and social communications. This is where the “R” happens in social media ROI. Keep at it. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Keyhole.co

MARCH 8, 2022

It has more than 800 million active users globally and TikTok has been downloaded over 2 billion times. Keyhole’s influencer tracking and analytics feature enables you to find the best influencers, vet and compare influencers using influencer tracking and track the influencer ROI. #2. Perform a competitor analysis.

Engagement 119

Engagement Hashtag Influencer Trends 119

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Want more information first?

Tools 94

Tools Sentiment How To Team 94

Kikolani

SEPTEMBER 12, 2011

While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. What’s amusing is I know I had more visits that that from LinkedIn as I got comments in WordPress groups from 10 different individual who read the post and had some questions / feedback. referral link. The Conclusion.

Case Study 163

Case Study Analytics Google Study 163

Pam Moore

JUNE 21, 2019

Those same people are now often slingin' Facebook groups or some random other shiny object telling you it is going to save your business. RAMs will eat every last dollar of your ROI for lunch, breakfast & dinner. Audience Analysis Worksheet (worksheet to help you prioritize your niche). Avoid them at all cost! SoundCloud.

Content 113

Content Marketing Loyalty Findability 113

Buzz Marketing for Technology

JUNE 27, 2008

Our new KM Edge groups on LinkedIn and Facebook. We already have more than150 members in our LinkedIn group, so joining will put you instantly in touch with a large pool of professionals who share your passion for KM. Soules notes by visiting his featured contributor page clicking the Download File icon. -->. Comments (1).

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 133

Data Social Media Metrics Analytics 133

Hootsuite

DECEMBER 9, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. These innovative experiences are helping organizations drive ROI , boost loyalty, and stand out in a rising sea of online advertisers trying to win wallets in a retracting economy.

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

DECEMBER 11, 2023

They clarify the return on investment (ROI) of your social media strategy by creating more tangible connections between your work and its results. Compelling data visualizations Social media marketing presentations often come down to proving ROI for stakeholders. If you have more to say, put it on the next slide.”

Template 115

Template Templates Social Media How To 115

Hootsuite

OCTOBER 28, 2019

SSoV is, essentially, competitive analysis: how visible—and, therefore, relevant—is your brand in the market? subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. Mentions can be either: Direct (e.g., “@Hootsuite”). Indirect (e.g., hootsuite”). Conversion rate.

Metrics 112

Metrics Social Media CPM CPC 112

Jason Yormark

AUGUST 30, 2009

Download the 70-680 practice questions to review and pass your exam on first attempt guaranteed. I've got to believe that anyone with a background like his would still see the value in old media, and realize that not all marketing campaigns ROI relate directly to sales and in fact larger issues.

Review 209

Review Case Study Postrank Study 209

Later

MARCH 30, 2020

We wanted to take our best time to post analysis further, so with the help of influencer marketing platform Fohr, we discovered the global best times to post for PST, EST, GMT, and AEDT! With so many active members on Facebook, there’s an audience group to tap into, regardless of your brand or business industry. #19:

Statistics 67

Statistics Social Media Marketing Instagram 67

Hootsuite

FEBRUARY 18, 2022

Clear ROI: We’re committed to helping you measure the success of your social media initiatives and show the value of your social efforts. The new features and changes are categorized into three key groups: customer connections, digital intelligence, and workforce activation. Bolster your ads analysis with Twitter Ads reporting.

HootSuite 112

HootSuite Advertising Analysis Campaign 112

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. A had a group of about a dozen members came together for a very lively discussion. X number of downloads, X number of inquiries for information.

Policies 231

Policies Project Metrics Sentiment 231

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. His group relaunched the COP to cover all equipment in that business unit. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". Six Free BlackBerry Downloads You Dont Want to Miss. src = [link]. }.

Company 122

Company How To Case Study Mobile 122

Sprout Social

JULY 27, 2020

If reporting is the barometer that determines whether your strategy is on track, then data analysis is the key to realizing the impact of social media on your business goals. Preparing reports or summaries on social performance and campaign analysis can be difficult and time-consuming for social media practitioners.

Analytics 110

Analytics Organization Data Analysis 110

Hootsuite

MAY 16, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

DECEMBER 7, 2020

And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. Let’s say you want to be able to track how many people clicked on a downloadable PDF link. The world of data analysis and web marketing is literally at your fingertips.

Analytics 145

Analytics Google How To Overview 145

Hootsuite

APRIL 7, 2021

Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. It’s growing fast: On February 1, 2021, Clubhouse had been downloaded 3.5 If you’re patient, you can also just download the app and sign up for the waitlist. million times.

Influencer 143

Influencer Privacy Template Templates 143

Hootsuite

DECEMBER 10, 2019

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. They helped students connect through an invite-only Facebook Group. But they also have a closed Facebook group with more than 17,000 members. Top 5 social media trends for 2020.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

AUGUST 30, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present. General Gen Z stats. Gen Z is 20.67% of the U.S. population.

Statistics 102

Statistics Marketing HootSuite Study 102

Hootsuite

OCTOBER 21, 2020

They’re often one of the most vocal and persuasive customer groups. Social media ads allow marketers to target hyper-specific groups. During the second stage, prospects that initially engaged were offered a downloadable compliance guide—an incentive that both sweetened the deal and established Sage as an industry leader.

B2B 98

B2B Social Media Tools Tips 98

Keyhole.co

MAY 18, 2023

There are over 10 million groups on Facebook. Instagram is the most-downloaded app in the world. Twitter drives a 40% greater ROI than other social media platforms. Keyhole offers many features like social publishing, trend analysis, social listening, campaign management, sentiment analysis and much more in a single place.

Statistics 59

Statistics Social Media B2B YouTube 59

Hootsuite

JUNE 29, 2020

Hint: If you plan to start working on your audit as you read through this post, download our free social media audit template (above) now. Where to find this info: Advanced analytics tools like Hootsuite Impact can provide a detailed analysis of your social media ROI. But keep in mind that ROI is not all about dollars.

Template 145

Template Templates Social Media HootSuite 145

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. By now you’re probably convinced that launching an employee advocacy program is one of the most cost-effective and ROI-positive things you can do for your B2B social media marketing. The C-level executives are also a key group to onboard to advocacy. Run a Pilot.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

DECEMBER 30, 2014

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication.

Content 193

Content Tips Marketing B2B 193