The ROI of Knowing Your Social ROI
AUGUST 30, 2016
“Social ROI” is the buzz term on every social marketer’s lips these days, but what does it actually mean, and why is it important? In other words, what’s the ROI of knowing your social ROI? The truth is, ROI = impact. Here’s why you should know your social ROI. The next level of “why social ROI matters” goes beyond mere metrics.
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. The story that emerges is similar to that we’ve seen in other reports: businesses are using social media, want to measure and analyze the results, but don’t have a clear definition for social media ROI , nor do they have a strategy for measuring it.
How Many Dollars Did That Content Drive? A Multi Level Analysis.
NOVEMBER 7, 2016
Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. Remember, there are three levels of depth you can use for your social attribution analysis, depending on what your major questions are. great way to experiment with this is publishing the same post on different social networks, and seeing where you get the most ROI.
How to Boost Your Social Media ROI with Influencer Marketing
OCTOBER 3, 2016
What if you could further leverage this marketing channel and boost your ROI while getting ahead of your competitors? The Social Marketer’s Guide to Social Media ROI Download. Recently, influencer marketing has been making waves in the marketing industry due to its ability to generate a huge ROI. Social Network Stat Sheets: What You Need to Know Download.
7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI
SEPTEMBER 12, 2016
” In addition, you can download the slide presentation deck I used for the 90 minute “Advanced Pinterest for Business” workshop at the Social Fresh Event. Audience Analysis Worksheet (worksheet to help you prioritize your niche). Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan?
The 3 Types of Social Media Metrics That Matter to You
DECEMBER 1, 2016
Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. 2017 Digital Marketing Predictions From the Experts Download. Welcome to the refreshed Social Analysis & Monitoring solution–free upgrade for current customers! Download the 2017 Social Marketing Planning Guide below. Education & Analysis Social Media
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs? Boss asking about the ROI of your social media campaigns? Social Media FAQ: How Do I Measure ROI? What Is The ROI For Social Media?
10 Actionable Video Basics for Social Media Marketing
AUGUST 15, 2016
The Social Marketer’s Guide to Social Media ROI Download. Vid IQ is designed to turbo-charge your YouTube efforts by providing you with search engine optimization information, as well as research on demographics, traffic analysis for YouTube, and data about competitors. TubeBuddy may be downloaded via Chrome. Education & Analysis Social Media
The New Social Metrics You Need to Know
SEPTEMBER 7, 2016
Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Do your analysts have direct access to the social API that can integrate with your current, non-social data analysis systems and make this link possible? Learn how to see real ROI in your social org by downloading the guide below. Education & Analysis Social MediaThe New Metrics.
Do You Speak the Language of Your CEO?
NOVEMBER 3, 2016
Social Attribution Education Kit Download. Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. Proving the ROI of social media has historically been a hot topic among marketers ever since we started seeing dedicated social media roles at companies. In fact, roughly 60% of marketers so they cannot measure the ROI of social media.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
2016 Instagram Strategy Kit Download. Quick Reports for Measuring Brand Awareness Download. 10 Social Media Trends You’ve Been Ignoring Download. You’re Doing Social Wrong Download. The 2015 Instagram Industry Report Download. Do your research and make sure that you are investing in the social networks which provide the most ROI for brands in your industry.
Top Influencers Weigh In on Social Attribution: What Did They Say?
SEPTEMBER 12, 2016
” How to Define Social Impact and Communicate Your Performance Download. 2. But then there are social marketers who have been able to establish a thread between social marketing activities and conversions — and, in fact, make analysis of this thread the root of all their social efforts. What is the state of affairs today? There Are a Lot of Non-Believers. Absolutely.
“I’m Focused on Brand Awareness: Why Should I Care About Social Attribution?”
OCTOBER 13, 2016
The 2016 State of Social Marketing Download. While social presents some unique challenges for attribution , it is still a digital marketing channel and isn’t exempt from needing to show its ROI. The Social Marketer’s Guide to Social Media ROI Download. How to Increase Social Conversions Download. Education & Analysis Social Mediapoint #1).
How Do You Grow and Measure the Success of Your Personal Brand on Social?
SEPTEMBER 28, 2016
Instagram Social Marketing Strategy Kit Download. From this analysis, start to form a plan. Don’t worry about engagement scores or following–pay attention to overall metrics like ROI and business value. 2016 Social Marketing Planning Guide Download. Education & Analysis Social Mediagrew up the middlest of middle class in Michigan. They aren’t. You do.
You Really Can’t Afford to Commit These Seven Social Media Sins Anymore
OCTOBER 25, 2016
The 2016 State of Social Marketing Download. Maybe you have a decent conversation going with your audience, but aren’t seeing any kind of ROI for your constant efforts. Education & Analysis Social MediaAccording to the 2016 Social Media Marketing Industry Report , at least 90% of marketers want to know the most effective social tactics to engage their audience. AJXXXI.
Digital Marketing Predictions from the Experts: 2017 Edition
NOVEMBER 30, 2016
We were blown away by the level of insight we received, from new ways to measure ROI to channel-specific tactics. Scroll down to download the whole shebang. Download the full guide below. Education & Analysis Social MediaHere are a few highlights from the Predictions Guide. What is your digital/social marketing prediction for 2017—in three sentences?
Back-to-School Is the Second-Biggest Retail Holiday. Are You Ready? [INFOGRAPHIC]
AUGUST 8, 2016
Want Help Proving the ROI of Your Social Campaigns? Download our Social Marketer’s Guide to ROI below to uncover: How to define what “Social ROI” means for your brand. The right way to think about Social ROI, and how to measure it. Education & Analysis News & Events Social Media Social Media Trends“Back to school” is the second-biggest retail holiday in the U.S. This year, it’s expected to rake in $828 BILLION! This digital infographic guide, care of The Shelf , can help. Scroll Courtesy of: The Shelf. and so much more.
3 Paid Social Changes That Yielded Major Results
AUGUST 26, 2016
How to On-Board Your Social Team RIGHT Download. The Social Marketer’s Guide to Social Media ROI Download. When it comes to ROI on gated content and generating prospects for tech B2B, LinkedIn is king. 2. Quick Reports for Measuring Brand Awareness Download. Social Listening in the 21st Century Download. Education & Analysis Social Media
Social Media IRL: Facebook Starts Attributing Unattributable Revenue
JUNE 23, 2016
The Social Marketer’s Guide to Social Media ROI Download Today! Education & Analysis News & Events Social Media“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. Wanamaker died in 1922, so he had no idea we’d be quoting him a century later, but here we are. And why? We have technology! This should be easy!
3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC
JUNE 9, 2016
Let us know on Twitter, and download the Social Marketer’s Guide to Social Media ROI below to connect strategy to business impact. Brand Profiles & Case Studies Education & Analysis News & Eventswant to share them with you. 1. Selling Your Brand Live: In-The-Moment Marketing With Live Streaming. https://t.co/seVh3wBG1g. seVh3wBG1g. To aid recruiting efforts.
Social Attribution: Because Web Analytics Is the Wrong Tool for the Job
OCTOBER 26, 2016
The Quick Guide to Social Media Attribution Models Download. No, it’s not because we need to show ROI. We do attribution because we need to increase ROI. You need a solution that allows you to explore your data, find answers to the tough questions, learn from your audience, and elevate the insights that will make next month’s complete social ROI even higher than this month’s.
4 Mistakes to Avoid When Revamping Your Paid Strategy
Convince & Convert
JANUARY 29, 2016
Forget about the mainstream marketing advice you always hear, and focus on what you can be doing to improve performance and ROI in the coming year. In fact, our analysis shows that even for a specific website, the type of content that performs well may change during the course of a day or week or months.” Image via BigStockPhoto.com. There Is No Magic Formula.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Social Media: Measurement and ROI. Social Media: Measurement and ROI. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review): Want an amazing article on ROI of social media?
Instagram Stories vs SnapChat in a Nutshell – What You Need to Know
AUGUST 3, 2016
Supporting Resources: Audience Analysis Worksheet (download free worksheet). Instagram recently announced a new feature called Instagram Stories that looks, smells, feels and behaves a LOT like SnapChat! The new Stories features empowers users to share their favorite moments in 10 second increments. Similar to Snapchat, the Instagram stories only last 24 hours. Click To Tweet.
A New Way to Calculate What Facebook is Worth to Your Business
Convince & Convert
MAY 23, 2011
Almost every company has some sort of email newsletter, and that communication channel has a cost associated with it, comprised of fees paid to send the email using a company like ExactTarget (client); fees or staff time needed to design email newsletters; analysis time; and probably some business rules and marketing time to think through sequencing, offers, subject lines, etc.
The Hybrids are Coming: Evolution of the Prototype Marketer
Convince & Convert
FEBRUARY 28, 2012
Specifically, trends and shifts in consumer behavior, business processes, software, data analysis, communications and marketing philosophies have impacted the essential competencies and traits of prototype marketers. 2) Selective Consumption. Guest Posts social business human resources inbound marketing paul roetzer pr 20/20 Social Media Marketing social media ROI social media staffing
How to Successfully Mine Your Social Media Data
JUNE 22, 2016
Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. Keyword analysis. Think of social media data as the ingredients to your meal and the analysis as your recipe. Then you can effectively measure social media ROI. Likes.
CMOs: Shedding light on marketing performance
Buzz Marketing for Technology
APRIL 18, 2012
Download this report to learn about the emerging role of social media analysis. There really is an ROI in Social Media – I’ve seen it! Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. recently saw an.
7 Top Personal Branding Goals To Develop Your Social Brand Strategy
NOVEMBER 29, 2016
Download our 105 Factors Impacting Your Digital Brand white paper. Audience Analysis Worksheet. Related Stories 10 Time Hacks to Design Your Dream Life and Business 10 Ways Small Business Can Use Facebook Live Video Streaming 7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI. They aren’t thinking “should I do business with this person or brand.”
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.
How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence
MAY 31, 2011
The cost savings and ROI boost of centralized data. Download this Forrester report today to get an analysis of current vendors and technologies that can help you move toward a more efficient and integrated approach to multichannel marketing. Download Now. Aloha Readers of idaconcpts.com, Here’s a great independent report from Forrester Analytics.
Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…
SEPTEMBER 6, 2016
Key Findings and Analysis. Analysis: Most inbound marketers create content. Analysis: There’s never enough time. Analysis: Creating great content is hard. Analysis: Inbound marketers face many hard-to-solve problems. Analysis: Inbound marketers wish creating content was easier. Analysis: The most popular blog metrics involve action and interaction.
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication. It Depends On Proving Your ROI by Forbes. by HubSpot.
Fans, Followers, or Subscribers: Which Are Better For Brands.
SEPTEMBER 21, 2010
Download the report to see all the data and some great graphics. pamorama marketing, life, social media Home About Bookshelf Links Contact Fans, Followers, or Subscribers: Which Are Better For Brands? by Pam Dyer on September 21, 2010 Share Which one is it? Twitter or Facebook? Facebook or Twitter? Feature winners of Facebook competitions in your e-mail newsletter. Thanks for the share!
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
How User Generated Content is Changing SEO : This is an analysis of how search results changed in the last year alone and how it impacts your business. The future sees copywriters as having more responsibilities in analysis, since writing content nowadays just isn’t enough. Here’s an analysis of the impacts of doing so. And I did. Do an audit to find out. Blogging.
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
How will you measure ROI? SEMrush offers competitor analysis software that shows you how competing sites are performing in terms of keywords, rankings, and traffic. It’s a free download. Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. How will you research keywords? Google Trends.
How to Improve Social Media Results With Data
FEBRUARY 22, 2016
Another area that can be quite valuable dependent on your business is promoter analysis. Measure the Direct ROI of Your Social Media Messages. There’s no way to determine the ROI of your social media efforts. how many new contacts and/or downloads). Do you want to improve your social media results? Looking for ways to better understand your audience? Sound scary? How so?
100 Media Monitoring Tools for PR
OCTOBER 31, 2010
Crimson Hexagon’s platform for social media monitoring and analysis empowers companies to gain actionable insight into consumer opinion of their brand, product, or market by tapping into the billions of conversations taking place in online media. Power’s technology provides multiple levels of analysis, creating a broad, yet detailed view of the conversation landscape. million posts.
Post Case Study: Triberr Visits vs. Google Analytics
SEPTEMBER 12, 2011
While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. recorded mine in a spreadsheet of course (you can see the sample in Google Docs and either save it to your own account or download it for Excel / Open Office for personal use). Google PageRank Update – Internal Pages and Top Content Analysis. The Problem with Google Analytics.
Riding the Social Media Struggle Bus? You’re Not Alone
APRIL 11, 2012
recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market. This is where the “R” happens in social media ROI. Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. Image credit: The Far Side. Reach out.