Trending Sources

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. The story that emerges is similar to that we’ve seen in other reports:  businesses are using social media, want to measure and analyze the results, but don’t have a clear definition for social media ROI , nor do they have a strategy for measuring it.

Calculate Your Blogging ROI in 9 Steps

Convince & Convert

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. We’ll only concern ourselves with the more immediate potential in this analysis. B. Calculating Blogging ROI.

ROI 54

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

Since the new version is closing in, I thought I would cover the new setup features of your Google Analytics for social media ROI measurement. When someone downloads a free report from your site. Event This goal type is achieved when someone clicks on a link or button to do things such as download a whitepaper PDF file, play a video, or leave the site to purchase an item elsewhere.

ROI 62

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

www.interactiveinsightsgroup.com

blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs?  Boss asking about the ROI of your social media campaigns? Social Media FAQ: How Do I Measure ROI? What Is The ROI For Social Media?

4 Mistakes to Avoid When Revamping Your Paid Strategy

Convince & Convert

Forget about the mainstream marketing advice you always hear, and focus on what you can be doing to improve performance and ROI in the coming year. In fact, our analysis shows that even for a specific website, the type of content that performs well may change during the course of a day or week or months.” Image via BigStockPhoto.com. There Is No Magic Formula.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Social Media: Measurement and ROI. Social Media: Measurement and ROI. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review): Want an amazing article on ROI of social media?

How to Successfully Mine Your Social Media Data

Sprout Social

Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. Keyword analysis. Think of social media data as the ingredients to your meal and the analysis as your recipe. Then you can effectively measure social media ROI. Likes.

Data 44

A New Way to Calculate What Facebook is Worth to Your Business

Convince & Convert

Almost every company has some sort of email newsletter, and that communication channel has a cost associated with it, comprised of fees paid to send the email using a company like ExactTarget (client); fees or staff time needed to design email newsletters; analysis time; and probably some business rules and marketing time to think through sequencing, offers, subject lines, etc.

The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

Specifically, trends and shifts in consumer behavior, business processes, software, data analysis, communications and marketing philosophies have impacted the essential competencies and traits of prototype marketers. 2) Selective Consumption. Guest Posts social business human resources inbound marketing paul roetzer pr 20/20 Social Media Marketing social media ROI social media staffing

CPM 29

How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence

Idaconcpts

The cost savings and ROI boost of centralized data. Download this Forrester report today to get an analysis of current vendors and technologies that can help you move toward a more efficient and integrated approach to multichannel marketing. Download Now. Aloha Readers of idaconcpts.com, Here’s a great independent report from Forrester Analytics.

CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

Download this report to learn about the emerging role of social media analysis. There really is an ROI in Social Media – I’ve seen it! Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. recently saw an.

B2B 65

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication. It Depends On Proving Your ROI by Forbes. by HubSpot.

Tips 59

How to Improve Social Media Results With Data

Rebekah Radice

Another area that can be quite valuable dependent on your business is promoter analysis. Measure the Direct ROI of Your Social Media Messages. There’s no way to determine the ROI of your social media efforts. how many new contacts and/or downloads). Do you want to improve your social media results? Looking for ways to better understand your audience? Sound scary? How so?

Data 25

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

How User Generated Content is Changing SEO : This is an analysis of how search results changed in the last year alone and how it impacts your business. The future sees copywriters as having more responsibilities in analysis, since writing content nowadays just isn’t enough. Here’s an analysis of the impacts of doing so. And I did. Do an audit to find out. Blogging.

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

How will you measure ROI? SEMrush offers competitor analysis software that shows you how competing sites are performing in terms of keywords, rankings, and traffic. It’s a free download. Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. How will you research keywords? Google Trends.

SEO 60

Fans, Followers, or Subscribers: Which Are Better For Brands.

Pamorama

Download the report to see all the data and some great graphics. pamorama marketing, life, social media Home About Bookshelf Links Contact Fans, Followers, or Subscribers: Which Are Better For Brands? by Pam Dyer on September 21, 2010 Share Which one is it? Twitter or Facebook? Facebook or Twitter? Feature winners of Facebook competitions in your e-mail newsletter. Thanks for the share!

Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Media Differentiation

Pam Moore

Take a listen to the 200th episode of the Social Zoom Factor Podcast   to hear how we launched and 5 solid tips to help you differentiate and diversify your media platforms and social networks to bring the highest ROI not only for your business, but also for your life! Strategies that helped us hit and maintain 100k unique monthly downloads. We dug in deep and did the research.

Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. recorded mine in a spreadsheet of course (you can see the sample in Google Docs and either save it to your own account or download it for Excel / Open Office for personal use). Google PageRank Update – Internal Pages and Top Content Analysis. The Problem with Google Analytics.

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market. This is where the “R” happens in social media ROI. Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. Image credit: The Far Side. Reach out.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

It has an app you can download that tells you how much BS is in your writing. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. And let’s be honest, we’ve all used it at one time or another — shame on us. Davina K.

100 Media Monitoring Tools for PR

www.pamil-visions.net

Crimson Hexagon’s platform for social media monitoring and analysis empowers companies to gain actionable insight into consumer opinion of their brand, product, or market by tapping into the billions of conversations taking place in online media. Power’s technology provides multiple levels of analysis, creating a broad, yet detailed view of the conversation landscape. million posts.

Tools 42

What the Future Holds for B2B Social Media Marketing

mashable.com

It should be different for B2B, and it needs to be about real ROI. It translates to cost saving.&# The ROI of B2B social media depends not only on tracking engagement, but on figuring out where it saves a company money. The true ROI of social media in B2B doesn’t come from broadcasting your message, but the engagement companies get in return. Where is the true ROI in social media? Shoutlet These are all great points, especially the one about real ROI. Jason Weaver CEO, Shoutlet shoutlet.com HRmarketer.com EXCELLENT article and analysis. Mobile 2.0

B2B 41

Four Blogging Tools to Make your Content Go Further

ProBlogger

Through BuzzSumo Pro you can access its Content Analysis Reports. Manage social networks, schedule messages, engage your audiences, and measure ROI right from the  Hootsuite  dashboard. Hootsuite Hootsuite is web-based and does not require any software download. This is a guest contribution from Chris Crawfurd of  sovrn. Use Visual.ly to increase your content distribution.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Marketers now have the ability to augment their traditional marketing approaches with rich behavioral and activity-based targeting that should increase marketing ROI significantly. All of this underscores the need for real-time monitoring and analysis. Have an account? This post was co-authored by Dhiraj Rajaram, the founder and CEO of Mu Sigma. Social media has come of age. link] [.]

9 Proven Ways to Improve Your Facebook Marketing

Rebekah Radice

Proven Ways to Improve Your Facebook Marketing (a Growth Strategy Guide - FREE Download #Ebook) via @PostPlanner Click To Tweet. Everything from marketing, analysis, research, sales, human resource and customer service are top uses. Because despite what many social experts claim about ROI, it can be measured.  . Sure, there’s no one-size fits all solution. Pretty crazy, right?

Social Media: A Cheat Sheet [Infographic]

Pamorama

You can click on it to see a slightly larger version and download the full-screen PDF. pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: A Cheat Sheet [Infographic] by Pam Dyer on March 14, 2010 Share Are you new to social media? Are you unsure about how to engage your audience via Twitter, Facebook, LinkedIn, and the rest? micadam Good stuff!

5 Proven Strategies for B2B Social Media Marketing

mashable.com

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. “In the past nine months alone we have seen huge successes through the combination of blogging , Twitter , Facebook , online press releases, downloadable reports/case studies and Linkedin ,&# he explained. They remain unconvinced about the ROI. It's an awesome website analysis tool that provides all kinds of data in regards to web traffic and SEO. Learn more. thanks!

B2B 41

Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

The “Gleansight&# benchmark reports include an analysis of all the related technology solution providers. You can actually download the reports for free after you register for the service. And, before downloading, you must agree to their terms. – But the ROI on this effort is still squishy at best. “Squishy at best&# is what Gleanster is calling the social media marketing ROi, they’re saying that “Brands are still trying to determine the value of a Facebook fan…&#. Gleanster is a new breed of IT market research. Digg this!

5 Proven Strategies for B2B Social Media Marketing

mashable.com

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. “In the past nine months alone we have seen huge successes through the combination of blogging , Twitter , Facebook , online press releases, downloadable reports/case studies and Linkedin ,&# he explained. It's an awesome website analysis tool that provides all kinds of data in regards to web traffic and SEO. The B2B Social Media Marketing Series is supported by IDG Enterprise.

B2B 41

Should You Outsource Your Social Media Efforts?

mashable.com

How do you measure ROI? With more than 40 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides. Have an account? According to a recent MerchantCircle survey of 8,500 small businesses across the U.S., Let us know in the comments!

iPad 44

SEO Tool Review: LXR Marketplace

Bill Hartzer

With the ROI Calculator you can determine the profitability of a marketing campaign. With the basic version of the ROI Calculator you can calculate return on investment (ROI) based on cost, and revenue. Regardless of the number of pages on your website, a sitemap can still be generated, and once created the sitemap can be downloaded as a.TXT,XML, or.HTML file.

CPC 8

Social Media From A to Z: A Glossary

Pamorama

Google Documents : Google Documents is a group of Web-based office applications that includes tools for word processing, presentations, and spreadsheet analysis. With more than 25 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides.

The Social Habit: Who Uses Social Media and How

Pamorama

Download the entire report (PDF) here ? pamorama marketing, life, social media Home About Bookshelf Links Contact The Social Habit: Who Uses Social Media and How by Pam Dyer on June 22, 2010 Share Edison Research just released its latest report on social network usage. The study compares the behavior and demographics of frequent users of social media to those of the population at large.

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. Know your metrics: Here are the four key metrics for agencies , as well as a content marketing ROI analysis considering the three kinds of measurement indicators for your business. That is no longer the case. Let’s discuss.

Price 37

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. Know your metrics: Here are the four key metrics for agencies , as well as a content marketing ROI analysis considering the three kinds of measurement indicators for your business. That is no longer the case. Let’s discuss.

Price 37

25 Success Tips for Writing Irresistible Customer Success Stories

Writtent Blog

Whether you’re going to be using the case study as a blog article or download, it’s essential to format the content optimally for skimming. Address Budget and ROI. The scientific method dictates that every researcher has biases; whether they realize it or not, and a third-party can often identify inadvertent issues with the analysis. Avoid Jargon. Be Objective. Solution.