The ROI of Knowing Your Social ROI
AUGUST 30, 2016
“Social ROI” is the buzz term on every social marketer’s lips these days, but what does it actually mean, and why is it important? In other words, what’s the ROI of knowing your social ROI? The truth is, ROI = impact. Here’s why you should know your social ROI. The next level of “why social ROI matters” goes beyond mere metrics.
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. The story that emerges is similar to that we’ve seen in other reports: businesses are using social media, want to measure and analyze the results, but don’t have a clear definition for social media ROI , nor do they have a strategy for measuring it.
Calculate Your Blogging ROI in 9 Steps
Convince & Convert
JULY 26, 2011
Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. We’ll only concern ourselves with the more immediate potential in this analysis. B. Calculating Blogging ROI.
7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI
SEPTEMBER 12, 2016
” In addition, you can download the slide presentation deck I used for the 90 minute “Advanced Pinterest for Business” workshop at the Social Fresh Event. Audience Analysis Worksheet (worksheet to help you prioritize your niche). Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan?
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Since the new version is closing in, I thought I would cover the new setup features of your Google Analytics for social media ROI measurement. When someone downloads a free report from your site. Event This goal type is achieved when someone clicks on a link or button to do things such as download a whitepaper PDF file, play a video, or leave the site to purchase an item elsewhere.
Top Influencers Weigh In on Social Attribution: What Did They Say?
SEPTEMBER 12, 2016
” How to Define Social Impact and Communicate Your Performance Download. 2. But then there are social marketers who have been able to establish a thread between social marketing activities and conversions — and, in fact, make analysis of this thread the root of all their social efforts. What is the state of affairs today? There Are a Lot of Non-Believers. Absolutely.
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
2016 Instagram Strategy Kit Download. Quick Reports for Measuring Brand Awareness Download. 10 Social Media Trends You’ve Been Ignoring Download. You’re Doing Social Wrong Download. The 2015 Instagram Industry Report Download. Do your research and make sure that you are investing in the social networks which provide the most ROI for brands in your industry.
Back-to-School Is the Second-Biggest Retail Holiday. Are You Ready? [INFOGRAPHIC]
AUGUST 8, 2016
Want Help Proving the ROI of Your Social Campaigns? Download our Social Marketer’s Guide to ROI below to uncover: How to define what “Social ROI” means for your brand. The right way to think about Social ROI, and how to measure it. Education & Analysis News & Events Social Media Social Media Trends“Back to school” is the second-biggest retail holiday in the U.S. This year, it’s expected to rake in $828 BILLION! This digital infographic guide, care of The Shelf , can help. Scroll Courtesy of: The Shelf. and so much more.
3 Paid Social Changes That Yielded Major Results
AUGUST 26, 2016
How to On-Board Your Social Team RIGHT Download. The Social Marketer’s Guide to Social Media ROI Download. When it comes to ROI on gated content and generating prospects for tech B2B, LinkedIn is king. 2. Quick Reports for Measuring Brand Awareness Download. Social Listening in the 21st Century Download. Education & Analysis Social Media
Social Media IRL: Facebook Starts Attributing Unattributable Revenue
JUNE 23, 2016
The Social Marketer’s Guide to Social Media ROI Download Today! Education & Analysis News & Events Social Media“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. Wanamaker died in 1922, so he had no idea we’d be quoting him a century later, but here we are. And why? We have technology! This should be easy!
3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC
JUNE 9, 2016
Let us know on Twitter, and download the Social Marketer’s Guide to Social Media ROI below to connect strategy to business impact. Brand Profiles & Case Studies Education & Analysis News & Eventswant to share them with you. 1. Selling Your Brand Live: In-The-Moment Marketing With Live Streaming. https://t.co/seVh3wBG1g. seVh3wBG1g. To aid recruiting efforts.
4 Mistakes to Avoid When Revamping Your Paid Strategy
Convince & Convert
JANUARY 29, 2016
Forget about the mainstream marketing advice you always hear, and focus on what you can be doing to improve performance and ROI in the coming year. In fact, our analysis shows that even for a specific website, the type of content that performs well may change during the course of a day or week or months.” Image via BigStockPhoto.com. There Is No Magic Formula.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Social Media: Measurement and ROI. Social Media: Measurement and ROI. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review): Want an amazing article on ROI of social media?
Instagram Stories vs SnapChat in a Nutshell – What You Need to Know
AUGUST 3, 2016
Supporting Resources: Audience Analysis Worksheet (download free worksheet). Instagram recently announced a new feature called Instagram Stories that looks, smells, feels and behaves a LOT like SnapChat! The new Stories features empowers users to share their favorite moments in 10 second increments. Similar to Snapchat, the Instagram stories only last 24 hours. Click To Tweet.
A New Way to Calculate What Facebook is Worth to Your Business
Convince & Convert
MAY 23, 2011
Almost every company has some sort of email newsletter, and that communication channel has a cost associated with it, comprised of fees paid to send the email using a company like ExactTarget (client); fees or staff time needed to design email newsletters; analysis time; and probably some business rules and marketing time to think through sequencing, offers, subject lines, etc.
The Hybrids are Coming: Evolution of the Prototype Marketer
Convince & Convert
FEBRUARY 28, 2012
Specifically, trends and shifts in consumer behavior, business processes, software, data analysis, communications and marketing philosophies have impacted the essential competencies and traits of prototype marketers. 2) Selective Consumption. Guest Posts social business human resources inbound marketing paul roetzer pr 20/20 Social Media Marketing social media ROI social media staffing
How to Successfully Mine Your Social Media Data
JUNE 22, 2016
Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. Keyword analysis. Think of social media data as the ingredients to your meal and the analysis as your recipe. Then you can effectively measure social media ROI. Likes.
CMOs: Shedding light on marketing performance
Buzz Marketing for Technology
APRIL 18, 2012
Download this report to learn about the emerging role of social media analysis. There really is an ROI in Social Media – I’ve seen it! Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. recently saw an.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.
How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence
MAY 31, 2011
The cost savings and ROI boost of centralized data. Download this Forrester report today to get an analysis of current vendors and technologies that can help you move toward a more efficient and integrated approach to multichannel marketing. Download Now. Aloha Readers of idaconcpts.com, Here’s a great independent report from Forrester Analytics.
Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…
SEPTEMBER 6, 2016
Key Findings and Analysis. Analysis: Most inbound marketers create content. Analysis: There’s never enough time. Analysis: Creating great content is hard. Analysis: Inbound marketers face many hard-to-solve problems. Analysis: Inbound marketers wish creating content was easier. Analysis: The most popular blog metrics involve action and interaction.
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication. It Depends On Proving Your ROI by Forbes. by HubSpot.
Fans, Followers, or Subscribers: Which Are Better For Brands.
SEPTEMBER 21, 2010
Download the report to see all the data and some great graphics. pamorama marketing, life, social media Home About Bookshelf Links Contact Fans, Followers, or Subscribers: Which Are Better For Brands? by Pam Dyer on September 21, 2010 Share Which one is it? Twitter or Facebook? Facebook or Twitter? Feature winners of Facebook competitions in your e-mail newsletter. Thanks for the share!
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
How User Generated Content is Changing SEO : This is an analysis of how search results changed in the last year alone and how it impacts your business. The future sees copywriters as having more responsibilities in analysis, since writing content nowadays just isn’t enough. Here’s an analysis of the impacts of doing so. And I did. Do an audit to find out. Blogging.
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
How will you measure ROI? SEMrush offers competitor analysis software that shows you how competing sites are performing in terms of keywords, rankings, and traffic. It’s a free download. Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. How will you research keywords? Google Trends.
How to Improve Social Media Results With Data
FEBRUARY 22, 2016
Another area that can be quite valuable dependent on your business is promoter analysis. Measure the Direct ROI of Your Social Media Messages. There’s no way to determine the ROI of your social media efforts. how many new contacts and/or downloads). Do you want to improve your social media results? Looking for ways to better understand your audience? Sound scary? How so?
100 Media Monitoring Tools for PR
OCTOBER 31, 2010
Crimson Hexagon’s platform for social media monitoring and analysis empowers companies to gain actionable insight into consumer opinion of their brand, product, or market by tapping into the billions of conversations taking place in online media. Power’s technology provides multiple levels of analysis, creating a broad, yet detailed view of the conversation landscape. million posts.
Post Case Study: Triberr Visits vs. Google Analytics
SEPTEMBER 12, 2011
While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. recorded mine in a spreadsheet of course (you can see the sample in Google Docs and either save it to your own account or download it for Excel / Open Office for personal use). Google PageRank Update – Internal Pages and Top Content Analysis. The Problem with Google Analytics.
Celebrating 200 Episodes #SocialZoomFactor Podcast – Power of Media Differentiation
JANUARY 25, 2016
Take a listen to the 200th episode of the Social Zoom Factor Podcast to hear how we launched and 5 solid tips to help you differentiate and diversify your media platforms and social networks to bring the highest ROI not only for your business, but also for your life! Strategies that helped us hit and maintain 100k unique monthly downloads. We dug in deep and did the research.
Riding the Social Media Struggle Bus? You’re Not Alone
APRIL 11, 2012
recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market. This is where the “R” happens in social media ROI. Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. Image credit: The Far Side. Reach out.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
It has an app you can download that tells you how much BS is in your writing. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. And let’s be honest, we’ve all used it at one time or another — shame on us. Davina K.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
It should be different for B2B, and it needs to be about real ROI. It translates to cost saving. The ROI of B2B social media depends not only on tracking engagement, but on figuring out where it saves a company money. The true ROI of social media in B2B doesn’t come from broadcasting your message, but the engagement companies get in return. Where is the true ROI in social media? Shoutlet These are all great points, especially the one about real ROI. Jason Weaver CEO, Shoutlet shoutlet.com HRmarketer.com EXCELLENT article and analysis. Mobile 2.0
Four Blogging Tools to Make your Content Go Further
MAY 24, 2015
Through BuzzSumo Pro you can access its Content Analysis Reports. Manage social networks, schedule messages, engage your audiences, and measure ROI right from the Hootsuite dashboard. Hootsuite Hootsuite is web-based and does not require any software download. This is a guest contribution from Chris Crawfurd of sovrn. Use Visual.ly to increase your content distribution.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Marketers now have the ability to augment their traditional marketing approaches with rich behavioral and activity-based targeting that should increase marketing ROI significantly. All of this underscores the need for real-time monitoring and analysis. Have an account? This post was co-authored by Dhiraj Rajaram, the founder and CEO of Mu Sigma. Social media has come of age. link] [.]
Gleanster Market Research Report on Social Media Marketing
DECEMBER 27, 2010
The “Gleansight benchmark reports include an analysis of all the related technology solution providers. You can actually download the reports for free after you register for the service. And, before downloading, you must agree to their terms. – But the ROI on this effort is still squishy at best. “Squishy at best is what Gleanster is calling the social media marketing ROi, they’re saying that “Brands are still trying to determine the value of a Facebook fan…. Gleanster is a new breed of IT market research. Digg this!
9 Proven Ways to Improve Your Facebook Marketing
MAY 2, 2016
Proven Ways to Improve Your Facebook Marketing (a Growth Strategy Guide - FREE Download #Ebook) via @PostPlanner Click To Tweet. Everything from marketing, analysis, research, sales, human resource and customer service are top uses. Because despite what many social experts claim about ROI, it can be measured. . Sure, there’s no one-size fits all solution. Pretty crazy, right?
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. “In the past nine months alone we have seen huge successes through the combination of blogging , Twitter , Facebook , online press releases, downloadable reports/case studies and Linkedin , he explained. They remain unconvinced about the ROI. It's an awesome website analysis tool that provides all kinds of data in regards to web traffic and SEO. Learn more. thanks!
SEO Tool Review: LXR Marketplace
SEPTEMBER 6, 2013
With the ROI Calculator you can determine the profitability of a marketing campaign. With the basic version of the ROI Calculator you can calculate return on investment (ROI) based on cost, and revenue. Regardless of the number of pages on your website, a sitemap can still be generated, and once created the sitemap can be downloaded as a.TXT,XML, or.HTML file.
25 Success Tips for Writing Irresistible Customer Success Stories
MAY 14, 2013
Whether you’re going to be using the case study as a blog article or download, it’s essential to format the content optimally for skimming. Address Budget and ROI. The scientific method dictates that every researcher has biases; whether they realize it or not, and a third-party can often identify inadvertent issues with the analysis. Avoid Jargon. Be Objective. Solution.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. “In the past nine months alone we have seen huge successes through the combination of blogging , Twitter , Facebook , online press releases, downloadable reports/case studies and Linkedin , he explained. It's an awesome website analysis tool that provides all kinds of data in regards to web traffic and SEO. The B2B Social Media Marketing Series is supported by IDG Enterprise.