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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

The challenge to engage effectively on Twitter goes beyond wit. This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. However, this analytical approach is not merely about data aggregation.

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Strengthen your competitive analysis strategy with social listening

Sprout Social

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening.

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Why Product Marketing Should Own Twitter

Oktopost

She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. Meet Shoshana Kordova.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

What types of tools will be leveraged for execution and analysis? This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. Image credit: Twitter Here’s how Sprout Social is doing it.

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How to create better social listening queries

Sprout Social

What is a social listening query Social listening queries and Boolean search How to create better social listening queries What is a social listening query A social listening query is a set of search parameters a user gives to a social listening tool to gather and analyze consumer data across a variety of social networks.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence? Try for free 2.