Sprout Social

JANUARY 9, 2024

For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users.

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Social Media Sentiment Data Team 126

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers.

Strategy 125

Strategy Brands Content UGC 125

Sprout Social

MARCH 20, 2023

For example, Sprout’s Analytics and Reporting suite compiles high-impact video stats for all of your channels. A tool like Sprout turns weeks of manual analysis into a few minutes’ work. For example, here is a YouTube clip our team turned into an Instagram Reel. How do they tackle trends, and what gaps have they left?

Buy 119

Buy Video How To Template 119

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. For example, here’s what a social media mention looks like on X: 2. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

Analytics 87

Analytics Conversation Brands Sentiment 87

Hootsuite

APRIL 18, 2022

For example, I never would’ve found this bagel vid without those helpful #brunch hashtags. Here’s another food-related example. You’ll engage your community. Of course, there’s no need to invent a community or movement from scratch. competitive social media analysis. Your Reels can appear in users’ feeds.

Hashtag 141

Hashtag Instagram HootSuite Travel 141

Dave Fleet

MARCH 5, 2012

.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising. Sound crazy?

Content 375

Content Marketing Advertising Analysis 375

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. Examples of successful LinkedIn Groups What are LinkedIn Groups? This creates a robust community within LinkedIn. How to find groups on LinkedIn Method 1.

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Groups Groups LinkedIn Microsoft 131

Ignite Social Media

MARCH 18, 2024

But Dave’s example shows the massive payoff in empowering your social leads and putting trust behind your experts to “figure it out.” For most brands willing to make those types of investments in their social media team, the opportunities for growing and engaging their community are significant.

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Social Media Marketing Nielsen Resources 96

agora pulse

SEPTEMBER 30, 2020

One of the recent examples of this comes from @RyanMcCready1 who shared this case study on Twitter, which earned him quite a few engagements and recognition: Twitter threads in action: This is an actual article broken into tweets. Use Twitter threads to share case studies, tutorials, and analysis of recent reports or trends.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Hootsuite

JANUARY 24, 2022

The first step to developing an effective social media data analysis plan is to establish SMART goals. For larger social media marketing teams with more in-depth data analysis needs, Hootsuite Impact directly tracks social media data to business goals and provides helpful competitive benchmarks. sentiment analysis).

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Data Social Media HootSuite Template 94

Keyhole.co

MARCH 26, 2024

Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. Here’s an example from YouTube where the brand has a series of videos based around the LEGO Friends brick and minifigure sets. How does LEGO connect with its audience on social media?

Construction 52

Construction Social Media Strategy Collaboration 52

Buffer Social

OCTOBER 9, 2023

For example, if several of your top videos used lots of hashtags, then that’s a sign that you should use that tactic going forward. Trend analysis : Observing the trends in views and likes over time can show which content themes or styles resonate with your audience. You can also see your best-performing Shorts.

Analytics 85

Analytics YouTube Overview Metrics 85

Sprout Social

NOVEMBER 21, 2022

Some examples of Byte’s services include chatbot creation and augmented reality. Their Halloween campaign provides a great example of what can happen when content successfully aligns with a community or strong theme: brand recall was 42.6% Byte was acquired by Dept in February 2021. Case study: ASO. meccabeauty. VMG Digital.

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Case Study Marketing Directory Retail 114

Sprout Social

AUGUST 26, 2021

Below, we’ll break down all seven social media market research examples and how to find this information on your brand’s social channels. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. See how customers use your products or services. — ?

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Research Social Media Airlines Marketing 144

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? So, let’s jump in and explore what makes Twitter tick for businesses.

Strategy 52

Strategy Twitter Tips Marketing 52

Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

Social Media 88

Social Media Sentiment Analysis Study 88

Hootsuite

JUNE 15, 2021

None of this would be possible without engaged communities following these furry personalities online. Key takeaway: Use your platform to give back to the community. Inspiring your followers to interact with your account is the biggest step to building a truly engaged online community. Famous Instagram dog #2: Doug the Pug (3.9

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Instagram HootSuite How To Influencer 145

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Sentiment Analysis: An analysis of the temperment around posts about your brand. Focus on Video Content.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

FEBRUARY 2, 2023

To track those metrics, Cheyanne uses Sprout’s Competitive Analysis Report (see image above) to compare Figo’s results side-by-side with competitors. If you’d like to see another example, in Sprout’s TikTok testing strategy we analyze our highest- and lowest-performing videos to reveal how we should adjust our content moving forward.

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Social Media Insurance ROI Meme 110

Likeable

MARCH 31, 2021

However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. Competitive Analysis. Campaign Analysis. Our community management team reached out to her asking if she’d let Edible Arrangements reshare the photo. Brands (and people!)

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

FEBRUARY 16, 2023

For example, suppose you’re lacking the tools or support needed to act on a social media crisis communication plan. Conduct a social media competitive analysis to better understand your brand’s role in the current social media landscape. Build community “It’s hard to get new customers in this market,” says Dietrich.

Social Media 115

Social Media Marketing Atlassian Team 115

Sprout Social

OCTOBER 11, 2022

In this guide, we will define social media moderation and how to leverage it to communicate during global movements. Social and world events impact your presence and community. Evaluating your current strategic communications is a necessary way to understand your situation. Assess which moments are right for brand involvement.

Eventful 116

Eventful Social Media How To Sports 116

Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. For example, simply helping social media users through product and service issues will give users a positive impression of your brand. ? 4 Ways to Use Social Listening for Content Creation.

Content 118

Content FAQ Sentiment Hashtag 118

Buzz Marketing for Technology

MARCH 18, 2010

For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis.

B2B 225

B2B Platform Social Media Marketing 225

Proactive Report

NOVEMBER 21, 2023

Audience analysis and tracking can help you with this. For example, roughly half of users on X (53%) get news there. In embracing niche news channels, consumers gain access to nuanced perspectives and expert analysis within their areas of interest, transcending the homogeneity often found in mainstream news coverage.

News 52

News Platform Flipboard Journal 52

Keyhole.co

OCTOBER 16, 2023

Coca-Cola’s #ShareACoke is a notable example of a branded hashtag. Community hashtags A community hashtag identifies and connects with a specific group or community of social media users over a shared common interest, cause, or experience. For example, #nintendolife brings the game’s enthusiasts together on Instagram.

Hashtag 52

Hashtag Instagram How To UGC 52

Hootsuite

DECEMBER 15, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. For example, this ring light “Infinity” trend became a hotbed of thirst traps, but some of the greatest videos are made by users who don’t even have a ring light. What is a TikTok trend?

Trends 142

Trends HootSuite Fashion Video 142

Buffer Social

JANUARY 11, 2023

For example, Gen Z users are super active on TikTok, YouTube, and even Snapchat, whereas 24 to 34-year-olds make up nearly 40 percent of both Twitter and Instagram users. For example, if your brand voice is educational, you may want to share content that is more explanatory and informative on social media.

Remix 94

Remix Instagram Social Media Trends 94

Keyhole.co

APRIL 18, 2023

Further, competitor analysis will help you understand your brand positioning. Consider this example. For example, tracking likes, comments, and followers can help brands understand how well their content resonates with their audience. Billboard queens, Selena and Rihanna, have their makeup brands. million followers.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

JANUARY 24, 2022

You need someone capable of both building community and managing escalation or crisis communication when it matters most. Behind every post there’s strategic work, data analysis, editing, community management and more. Data analysis. Community Wizard. Have a clear understanding of the role.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Keyhole.co

SEPTEMBER 13, 2023

Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. Moreover, hashtags let brands reach users with a genuine interest in their Industry, making them the perfect boon for community engagement. The new Instagram loves reels.

Hashtag 52

Hashtag Trends Instagram UGC 52

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. Facebook algorithm. Facebook algorithm.

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

JULY 7, 2020

While 55% of consumers wanted brands on social media to help connect them to like-minded people, and 36% were looking for communities to belong to, we also found that over half of conservatives (51%) and liberals (54%) would like to connect with people who are different from them. We’re joining @15percentpledge and @aurorajames.

Brands 121

Brands Survey Microsoft Issues 121

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Keyhole.co

AUGUST 2, 2023

For example, Keyhole is a tool that offers a social media listening feature to get to know your audience better. Engage with your community Since YouTube is a social platform, creating a tight-knit community is crucial. This builds a strong community around your channel, encouraging viewers to subscribe and return for more.

YouTube 52

YouTube Tips Collaboration Training 52

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management. Create community and brand loyalty. For example, you could aim to: Increase brand awareness.

Social Media 76

Social Media HootSuite Marketing Social Networking 76