Social Media Strategies Summit

AUGUST 15, 2023

We love how Carrie shares best practices on topics like content ideation and how to get the best out of marketing conferences: Her advice tends to be succinct and practical, which isn’t always the case on LinkedIn! Image source Of course, she also links to plenty of her content. Why Should You Follow Them? Liz Gross Who Are They?

Marketing 240

Marketing Education Forums LinkedIn 240

Later

AUGUST 19, 2021

To discover the answer, Later analyzed over 81 million feed posts (excluding Reels and IGTV videos). Based on our analysis, the more you post on Instagram per week, the greater your overall reach will be. It could also be that accounts of this size are more focused on using Instagram Stories to engage with their community.

Instagram 132

Instagram Analysis Hashtag Engagement 132

Mindjumpers

NOVEMBER 17, 2014

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.

Advertising 230

Advertising Facebook How To Guidelines 230

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Utilize user-generated content.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Quick Jump to Section.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. An engaged audience takes action, which can include clicking on a link or sharing content with a friend. If your audience doesn’t engage with your brand, it may be a sign that your content does not resonate with them.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. This bite-sized content can supercharge your social strategy and brand awareness. It’s the most popular content format Put simply: People like short-form video.

Buy 117

Buy Video How To Template 117

Sprout Social

JUNE 7, 2023

Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience. Choose what narrative you want to build and follow it through in all your communications. Semantic classification further ensures there are no duplicates.

Brands 113

Brands Sentiment How To Analysis 113

Pam Moore

MARCH 19, 2019

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals? Content marketing is not a “set it and forget it” type of initiative.

Strategy 113

Strategy Content Marketing Template 113

Sprout Social

JANUARY 9, 2024

Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. What content wows our audience? What is social media personalization and why are marketers prioritizing it?

Social Media 124

Social Media Sentiment Data Team 124

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Here’s the stuff that actually matters when building a successful social media content strategy. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Convince & Convert

FEBRUARY 21, 2024

Does your company have a process in place to check against bad info in all internal and external communications. Poor Content Don’t let ChatGPT do your homework for you. Overreliance on ChatGPT for any copywriting or communication is simply a bad practice. This may include unique processes, research, or community knowledge.

Training 152

Training Policies Team Guidelines 152

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Users can also vote content by others “up” or “down” the algorithm. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Ignite Social Media

MARCH 18, 2024

It’s allowed Duke’s social team to move at the speed of culture and quickly adapt as channels and content trends evolve. It frees you up to create the type of entertaining, storytelling content that resonates most on social.

Social Media 96

Social Media Marketing Nielsen Resources 96

Hootsuite

APRIL 18, 2022

A good collection of hashtags on your Instagram Reel is the key to getting your content discovered. That being said: it’s important to recognize that Instagram Reels are a different beast than the main feed. Your Reels will appear in search results and in the Explore feed. Your Reels can appear in users’ feeds.

Hashtag 141

Hashtag Instagram HootSuite Travel 141

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? So, let’s jump in and explore what makes Twitter tick for businesses.

Strategy 52

Strategy Twitter Tips Marketing 52

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Twitter Triumphs over The New York Times”.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Buffer Social

OCTOBER 9, 2023

YouTube offers different content types, each with robust analytics. In this article, we’ll walk through the key metrics made available in YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth. Through your analytics.

Analytics 85

Analytics YouTube Overview Metrics 85

Keyhole.co

FEBRUARY 3, 2024

Social media reach : An indication of how your content is being viewed by a large public (e.g., Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. For example, are they content with your service? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

Analytics 84

Analytics Conversation Brands Sentiment 84

Unmetric

JUNE 18, 2019

Marketers hustle to push out engaging content every day to skyrocket their engagement levels. This means creating more engaging content, getting more certainty around your social strategy, and automating those tedious tasks like reporting. Today, Facebook plays host to over 60 million business pages on its site. Now, how cool is that?

Analytics 119

Analytics Tools Facebook Overview 119

Hootsuite

JUNE 15, 2021

None of this would be possible without engaged communities following these furry personalities online. Key takeaway: One good photoshoot will give you content for days. This creates a great mix of highly aesthetic content in their feed. Key takeaway: Use your platform to give back to the community. Not convinced?

Instagram 145

Instagram HootSuite How To Influencer 145

Keyhole.co

MARCH 26, 2024

Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. LEGO Death Star? LEGO Minecraft? Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

NOVEMBER 21, 2022

The three-week campaign featured a branded TikTok sound, in-feed ads, an interactive augmented reality experience and a diverse trough of talent including Holly H, the Neffati Brothers, Michael Le, Jordan Fisher and Luke Trotman from Love Island to name a few. Fantastic Furniture worked with Incubeta to create TikTok influencer content.

Case Study 114

Case Study Marketing Directory Retail 114

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. Table of contents: What are LinkedIn Groups? This creates a robust community within LinkedIn. Four out of five LinkedIn members drive business decisions. Here’s why.

Groups 130

Groups Groups LinkedIn Microsoft 130

Hootsuite

OCTOBER 21, 2021

Creating great TikTok content is one thing; getting people to actually look at it is another. TikTok is jam-packed with content and users, which means that it takes some effort and intention to make your videos stand out from the crowd. TikTok users add hashtags to video captions to help label their content.

Hashtag 145

Hashtag Trends Analysis Study 145

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. In this guide, we will define social media moderation and how to leverage it to communicate during global movements.

Eventful 114

Eventful Social Media How To Sports 114

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. Choosing the right focus continues to benefit VSCO as the app currently serves over 2 million paid subscribers—creators who value the tools and experiences offered up on their Feed, Discover and Studio pages. Trauma and tragedy may be part of it, but it’s not everything. — VSCO (@vsco) June 4, 2020.

Issues 136

Issues Survey Campaign Authentication 136

Socialmedia.biz

JULY 28, 2016

We’ll list 10 awesome content marketing tools that will definitely improve the way you work. Your entire content marketing campaign can take a whole new direction when you start using it, since it will inform you about the effectiveness of your headlines, page titles, and SEO strategies. AssignmentMasters: Creating quality content.

Tools 60

Tools Content Marketing HootSuite 60

Sprout Social

FEBRUARY 2, 2023

Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. The most successful brands are the ones who create a lot of video content. They get the reps in and make content all the time. It’s a numbers game.

Social Media 110

Social Media Insurance ROI Meme 110

Likeable

MARCH 31, 2021

From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. What sorts of content people are sharing that relates to your brand.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content.

Publishing 97

Publishing Tools Brands Facebook 97

Sprout Social

OCTOBER 5, 2023

Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. You can schedule posts, interact with your community and even monetize your content. The Content tab also makes it convenient to manage your posts.

Instagram 106

Instagram Facebook Marketing Features 106

Hootsuite

JANUARY 24, 2022

You can learn what kind of content they like, when they want to see it, and where they spend their time online. Social media data can also refer to data collected from content people post publicly on social media. What kinds of content is your audience interested in? Why is social media data collection so important?

Data 94

Data Social Media HootSuite Template 94

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. Focus on Video Content. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Sentiment Analysis: An analysis of the temperment around posts about your brand.

Brands 75

Brands B2B SEO Influencer 75

Proactive Report

NOVEMBER 21, 2023

Audience analysis and tracking can help you with this. Whether through podcasts, live streams, or curated social media feeds, the options are vast—and so are the considerations when evaluating their credibility. As of 2023, 42% of Americans ages 12 and older have listened to a podcast in the past month.

News 52

News Platform Flipboard Journal 52

Keyhole.co

SEPTEMBER 13, 2023

Can’t get engagement on Instagram even with impeccable content? They get your content in front of a broader audience, enhance discoverability, and enable more refined targeting. Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community.

Hashtag 52

Hashtag Trends Instagram UGC 52