Philip is Community Manager at Zmags. Previously, he was community manager of  FIFA UK at Electronic Arts and Digital Producer at The Walt Disney Company. G: How did you build your experience as community manager/strategist? P: I started at an early age (16), first as a member of forums and then rapidly moving on to contributing content and managing environments. Special interest fan sites and smaller communities with a core following were the order of the day for several years. G: What are your top resources for community management? MORE >>

Having a high level of engagement on your updates will also make your status updates rank higher in your fans’ news feed and thus be more exposed. If no one is interacting with your content, it is more likely not to be featured in your fans’ news feed and your status updates may never reach a lot of people. Read our blog post on how to improve your news feed ranking based on the EdgeRank algorithm, to know more on this topic. When your fans are browsing their feed for updates, they will engage on the content that catches their attention the most. MORE >>

Shruti Shah Goradia is Social Media Marketing Manager: Content and Community at Kodak. G: Where is the best place to build the community? We had the Tips & Projects Center – which was a treasure trove of educational and inspiration content around photography. Thus was born the Tips & Projects Exchange – Kodak’s branded online community. would recommend having a branded community site or blog as the home base and use the content from those to feed Facebook, Twitter, Google+, and other social media platforms. G: Does the size matter? MORE >>

Content does three things for a community. 1) It creates a social order for the community. Content highlights who or what is popular in the community. It highlights the key people within the community.    2) It creates a narrative for the community. It tells members what's happening in the community.   3) It gives members a reason to return and visit the community every day. If there is fresh content every day, members have a reason to visit every day.      Principles of great content. MORE >>

People ask me all the time what my secret sauce is for online community building and I always make some self-deprecating comment about how my mom pays people a lot of money to be nice to me. But I’ve really been thinking about what it is that creates such a strong sense of community and why they want to continue giving. And not just the Spin Sucks and Arment Dietrich communities, but all of our communities. You actually have to build real relationships with real people if you want to build a community who cares about your, your company, and/or your brand. MORE >>