Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? I am fascinated by the amount of social networks that I’m part of, but better yet, I’m intrigued to find that I assume different “personas,&# at least in terms of choosing friends (and using the networks), on each social site.

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Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

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Convince & Convert

SEPTEMBER 22, 2010

Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. Email is the foundation for any online marketing campaign. Social rounds it out, helps to expand reach. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Techipedia: Tamar Weinberg

JUNE 3, 2010

You Need to Do it All the Time True social media marketing — that is, connecting with your customers and prospects — is a consistent and regular task. One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Still, though, you trudge through it.

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Social Media Marketing Digg Consultant 221

Mindjumpers

AUGUST 9, 2010

Managing a social-network profile When it comes to the issue of managing a social-network profile among the users of the internet, people in countries like Japan, South Korea and surprisingly Germany are all in the lower quartile – in these countries, it’s only between 15-25% of the internet users that are managing a social network.

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Techipedia: Tamar Weinberg

JUNE 10, 2010

I first heard about him when he was 15 in 2006 and he captured the attention of some huge blogs because of his analysis of their posts. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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Blogger StumbleUpon Communities Journal 241

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MAY 25, 2010

Digital marketing isn’t about campaigns, it’s about waterfalls. They feel, understandably, that it's a shorter leap than figuring out something like “search taxonomy analysis.&# [link] Nate Riggs ALL marketing agencies. Adjust Staffing and Timelines. You’re ALWAYS marketing. Every search. Every click.

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Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

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Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

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AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

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Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Specifically, lack of discussion around how to **design to achieve them** when using social media. What would you do? Good stuff.

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Convince & Convert

SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. I love the analysis. Years ago I did a similar analysis of the most clicked articles from my then employer’s email newsletter and found almost identical results. I’ve been having some challenges with Disqus lately.

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Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. It just depends on the needs of the client.

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Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 20, 2010

Twitter Comment SocialMedia News: Crushing the Myth of B2B Social Media | | Social Media Consulting … [link to post] – Posted using Chat Catcher [link] _socialtivity (Socialtivity.ne winning campaigns, measure ROI, and reach audiences. Jay Baer offers an interesting analysis at Convince and Convert.

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Convince & Convert

AUGUST 10, 2010

I did not work on the Klout campaign. note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. note: CoverGirl is a client of Marina Maher Communications , one of my clients. McCann , Viral Heat Did you enjoy this blog post? Im Jay Baer.

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Social CRM Influencer Klout Social Media 133

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. so to carve it out is sensible. Eventually, no. Im Jay Baer.

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Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

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Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. What are the most popular sites in these age groups?

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Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. And unfortunately, social media is at fault for breeding this mentality and causing it to spread. Lawyers offer a good model for dealing with leeches.

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Products Consultant Price Social Media 267

Convince & Convert

MAY 20, 2010

link] #in [link] JaxPHILville RT @jaybaer: Dogs, Vampires, and Social Media Success Metrics. link] re social media. great discourse on social media analysis [link] [link] Irene Becker Social Media Success Metrics and Premature Calculation [link] [link] Parissa Behnia RT @jaybaer: Are You Suffering From Premature Calculation?

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Metrics Social Media eBook Social CRM 116

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. I’m not about to banish “social media&# from Convince & Convert. Whatchew Talking Bout?

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Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. Good humor mixed in with a solid analysis, Jay. FB will become the social network as Google is to Search and then the technology will advance and a new “breed&# of established sites will evolve.

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Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. Good humor mixed in with a solid analysis, Jay. FB will become the social network as Google is to Search and then the technology will advance and a new “breed&# of established sites will evolve.

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Facebook Consultant Social Media Sites 167

Techipedia: Tamar Weinberg

MARCH 10, 2010

They might not have any clue how to effectively manage your Pay Per Click campaign to actually increase leads. Thankfully, social networking helps make these resources known — if I tweet that I’m reading XYZ, chances are I trust that content and want to share it with everyone else. What are they tweeting?

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Marketing How To SEO Training 240

Convince & Convert

MARCH 2, 2010

What we’ve done is treat Social Media like other campaigns that can be individually tracked from number of clicks on a specific activity, to the website, through a lead form to show lead generation (where applicable), and all the way through to the pipeline (using our marketing automation tools). Rohrs RT @jaybaer: Wow!

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CoTweet CoTweet Analysis Consultant 116

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Online SEO Tools: The Ultimate Collection : At Search Engine Journal, Ann Smarty has compiled a list of the most valuable tools to perform SEO analysis. Towards a More Social Organization : Chris Heuer says that we’re becoming more social, so start realizing the importance of this trend and evolve accordingly.

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Convince & Convert

SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. Measurability The reason I was originally a political campaign consultant (late 80s, early 90s), is the satisfying success metrics. I like math and analysis and reality.

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Social Media Strategy Consultant Social CRM 153

Techipedia: Tamar Weinberg

JULY 7, 2010

The success of a social media marketing campaign strongly revolves around engagement. I agree that interaction is the key to any social media campaign, whatever platform you decide to use. In the same line, I really think that automated anything (sentiment, response, analysis) is a wrong paradigm for social.

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Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

APRIL 28, 2010

Facebook’s goal to be the social network of choice for all was a lofty one, but I gotta hand it to you, Facebook — it was a big deal, and let’s be honest here, it made lots of sense. I just want to control the flow of information coming to me from my social network. Hear me out.

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Facebook Issues MySpace Privacy 277

Convince & Convert

SEPTEMBER 23, 2010

I was literally having a conversation with a client about this exactly, “Can we get a social media campaign completed by Friday?&# , when this arrived. link] ivanhernandez Nobody Said Social Media Was Easy [link] – via @jaybaer blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Social Media Strategy Energy Consultant 146

Convince & Convert

SEPTEMBER 20, 2010

So called social media marketers are lured by the instant spread of their business using social networks and hence they ignore the basics! link] Allen – Personalbrander Social Media Marketing has become one of the essential marketing channel to business of any kind!

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Social Media Strategy Affiliate marketing Company 159

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. It's a new way to use social media from a sales standpoint that is being overlooked. In fact they had INCREASING demand for shovels in N. Im Jay Baer.

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