Keyhole.co

NOVEMBER 19, 2023

Competitor analysis By examining content and activities that do and don’t work for competitors, you should have a better understanding of which tactics resonate with your target audiences. Ongoing performance analysis The Ongoing Performance Analysis is a simple set of questions to help improve your social media strategy.

Template 52

Template Templates Examples Social Media 52

agora pulse

MAY 4, 2016

I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Keyhole’s real-time dashboard shows how many people posted with your hashtag along with the number of retweets, likes, and impressions your campaign generated. Hashtracking.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Kikolani

OCTOBER 4, 2016

A marketing strategy primarily comprises a document that has been prepared after a thorough analysis of the market you are venturing into. A detailed analysis of your target audience will help your team fare better by preparing world-class communication material. Launch a referral campaign. What exactly is a marketing strategy?

Strategy 156

Strategy Tips Marketing Resources 156

Oktopost

MARCH 15, 2021

Conferences and trade shows may be fading into memory, but new ideas and opportunities are emerging in their place. Some paused their campaigns. As a result, you might see your campaigns shift more and more toward top-of-the-funnel content. Combining social ads with video will go a long way towards creating successful campaigns.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

OCTOBER 4, 2021

Or you might notice that a certain topic, such as a product launch or industry conference, is getting more traction than others, and you can adjust your content strategy accordingly. Sprout’s tagging feature makes this type of analysis easy. Learn how your audience feels about your brand using sentiment analysis.

Data 117

Data Metrics Sentiment Analytics 117

Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

Social Media 88

Social Media Sentiment Analysis Study 88

Sprout Social

MARCH 9, 2023

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Executive members of an organization typically communicate externally through social media, media appearances and talks at conferences. We hear you're all loving the song.

Skills 106

Skills Template Templates Travel 106

Sprout Social

JANUARY 19, 2021

Our Competitive Analysis Topic Template , released for Sprout Listening earlier this year, enables you to compare share-of-voice data, which is one of the most powerful social metrics to gauge your brand’s competitive position and industry relevance. Sentiment Analysis customization. This is where social listening comes into play.

Data 89

Data Sentiment API Analysis 89

The Social Media Incubator

FEBRUARY 8, 2012

Chelsea’s Schedule for Thursday’s SES Search & Social Accelerator Conference: Spotlight Session: Optimizing Humans! Developing a Video Optimization & Marketing Campaign (Greg Jarboe & Leslie Drate). Advanced Data Analysis to Better Understand Search Performance (Ray “Catfish” Comstock).

SEO 106

SEO Conference Upcoming Analysis 106

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. With a bit of smart thinking you can do this analysis across other platforms. If you can’t do the analysis with the tools you can always run a survey to your audience. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

The Social Media Incubator

FEBRUARY 8, 2012

Chelsea’s Schedule for Thursday’s SES Search & Social Accelerator Conference: Spotlight Session: Optimizing Humans! Developing a Video Optimization & Marketing Campaign (Greg Jarboe & Leslie Drate). Advanced Data Analysis to Better Understand Search Performance (Ray “Catfish” Comstock).

SEO 100

SEO Conference Upcoming Analysis 100

Social Media Strategies Summit

SEPTEMBER 12, 2019

Once confirmed, the publisher would take over running the campaign. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. Sophisticated data analysis helps buyers to identify the best use of their advertising budgets.

Advertising 118

Advertising CPM CPC Buy 118

Waxing UnLyrical

MARCH 31, 2019

Every indication I have seen shows more powerful algorithmic analysis and computations, not actual sentient thinking. AI and machine learning promise to show you what’s working, what can be optimized, and when you should fold your cards on any given campaign, social network or tactic. At least not in our lifetimes.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

MARCH 19, 2013

I was first introduced to Topos’ work through a case study that Margy Waller presented at the 2011 Chorus America conference of work for the former Cincinnati Fine Arts Fund , now called ArtsWave. How do you qualify your audience for each campaign? apologies, Shonali!).

Communities 239

Communities Case Study Patterns Study 239

Sprout Social

OCTOBER 24, 2022

Data analysis ? Talk about a campaign you managed from start to finish that you’re most proud of. Are they capable of relating a specific campaign to the larger social and marketing strategies? In the middle of a campaign, you notice that you’re not pacing to meet your goal. Communication ?Writing Creativity ?Customer

Social Media Management 82

Social Media Management Questions Social Media Skills 82

Razor Social

MAY 15, 2019

They are so well known that they typically have gatekeepers that protect them.They charge mega bucks for product endorsements or other type of influencer campaigns because one tweet from a celebrity can make a big difference for a product or a brand. One off campaigns. You’d work with influencers to invite their audience to the event.

Influencer 104

Influencer Social Media How To Campaign 104

Waxing UnLyrical

JUNE 24, 2016

The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and. Someone pinch me! Gerard Corbett also chimed in: A3.

Eventful 105

Eventful Analysis Banking Curation 105

Bill Hartzer

SEPTEMBER 30, 2014

It has a “learning engine” in the background, as well as “sentiment analysis” They figure out what people are asking, what they’re looking for–and they show you the Tweets all in an easy-to-read format. You can then respond personally to each of these people, or you can choose to delete.

Software 144

Software Real Estate Twitter Vimeo 144

Bill Hartzer

FEBRUARY 22, 2012

From time to time this individual will be asked to present SEO audit findings to our clients via either conference calls or in-person presentations. – Reporting and analysis of current and historical SEO campaigns. – Perform client specific keyword research and competitive analysis. Primary Responsibilities.

Engineering 96

Engineering Analysis SEO Microsoft 96

Convince & Convert

SEPTEMBER 25, 2015

I was giving a speech at a conference when suddenly, the system that powered my microphone and slides completely gave out. This advice isn’t just for speaking engagements; consider it when you’re putting together a plan for a marketing campaign, a product launch, or any other major initiative.

Curation 60

Curation Analysis Conference System 60

Techipedia: Tamar Weinberg

MARCH 27, 2012

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Offer Online Thanks for Offline Events.

Social Media 186

Social Media Real Estate Survey Eventful 186

Oktopost

JULY 30, 2020

Remember conferences and meetups?! I can only vaguely recall my last conference. BigMarker is an all-in-one video streaming platform for webinars, virtual conferences, and summits. There are many benefits to premium B2B webinar platforms, especially in terms of lead generation, customer experience, and performance analysis.

B2B 98

B2B Platform Price Software 98

Kikolani

OCTOBER 4, 2016

A marketing strategy primarily comprises a document that has been prepared after a thorough analysis of the market you are venturing into. A detailed analysis of your target audience will help your team fare better by preparing world-class communication material. Launch a referral campaign. What exactly is a marketing strategy?

Strategy 60

Strategy Tips Marketing Resources 60

Adam Cohen

JULY 12, 2010

They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. While we’re at it, how do our customers use social media vs. the mainstream population? 3. “We’ve got data! It is solely my opinion.

Research 265

Research Social Media Marketing Retail 265

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Create a hashtag to promote a specific employee advocacy campaign. Learn how to measure and present social results that will prove ROI with Hootsuite’s new Social ROI and Value Analysis training and certification. What is employee advocacy?

Social Media 111

Social Media Guidelines HootSuite How To 111

Bill Hartzer

NOVEMBER 11, 2013

I even outlined this during my Google Penguin and Panda update when I spoke at the Pubcon Conference in Las Vegas during late October. Turns out that I ended up digging into the site a little bit more with some additional analysis (which took some additional time) which I won’t go into right here.

Google 102

Google Sites Analytics Engineering 102

Pam Moore

NOVEMBER 29, 2017

Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry! Social Media Audience Analysis Worksheet. Social currency = attention + action. Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them.

Influencer 160

Influencer Training Marketing Small Business 160

Sprout Social

OCTOBER 11, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. How to solve it?

Journal 74

Journal Report Groups Groups 74

Bill Hartzer

JANUARY 18, 2011

wrote: Hey, I was doing some competitive analysis for one of our Search Engine. Do you currently have an active SEO campaign. But, I can tell you that I have been in the search engine optimization industry, have spoken on a regular basis at major search engine conferences worldwide, and have never heard of RankPay.

Engineering 152

Engineering Industry SEO Domain Name 152

Kikolani

OCTOBER 25, 2016

Your analysis of the technology is perfectly well-written and valuable for your customers, but due to new circumstances, that topic is no longer significant. Retrospective Analysis. If your topic has lost relevance, or if you missed an opportunity, you could reproduce the piece as a kind of retrospective analysis.

Brands 60

Brands Syndication Content Analysis 60

Kikolani

OCTOBER 25, 2016

Your analysis of the technology is perfectly well-written and valuable for your customers, but due to new circumstances, that topic is no longer significant. Retrospective Analysis. If your topic has lost relevance, or if you missed an opportunity, you could reproduce the piece as a kind of retrospective analysis.

Brands 60

Brands Syndication Content Analysis 60

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Diva Marketing Blog

AUGUST 15, 2010

Tweets and Facebook status updates fly into cyberspace that are little more than "cute" spins from a marketing campaign. A couple of weeks ago I had the pleasure of speaking at a conference, sponsored by Connuntelligence, about how to build a social media strategy. Step 2: Build the Strategy. Step 3: Create Awareness.

Social Media 73

Social Media Strategy GPS Social Enterprise 73

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. Also – how long will this self-serving mea culpa campaign fad last? In my opinion, this is the difference between good or great.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. Digital marketing isn’t about campaigns, it’s about waterfalls. Thanks for bringing it to CA conference! Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). Every search.

Marketing 124

Marketing Social CRM Conference Social Media 124

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

JANUARY 5, 2023

Competitive analysis: analyzing a competing brand or product. Campaign analysis: reporting on how a campaign is performing. Event monitoring: monitor audience response to a conference or event. An awareness campaign focused on nachos would make sense. Strategy #3: Competitive analysis.

Social Media 80

Social Media Sentiment Hashtag Analysis 80