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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

By applying hashtag analysis, you can monitor how these key hashtags perform over a specific time period. Keyhole plays a vital role in taking competitor analysis to the next level. Let’s consider that you are a retail brand launching a new branch in Chicago. This allows you to echo the conversations happening on the ground.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 105
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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 127
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The role of artificial intelligence in business in 2024

Sprout Social

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Competitor analysis Competitor analysis using AI offers detailed insights into competitors’ strategies and customer perceptions.

Patterns 120
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The role of AI in creating a more human customer experience

Sprout Social

In this article, we’ll break down what AI customer experience is all about and the technologies that power it. AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand.

Sentiment 104
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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers. I loved the article by Nick Carr a few. What’s the point of the storefront?

Brands 275
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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. Armed with the science of data analysis and the art of consumer engagement, the CMO is well positioned to emulate merchant princes of old and join the ranks of retail royalty.

Retail 202