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United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. Every airline does it.

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United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. Every airline does it.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Anyway, on to the list! List of Corporate Social Strategists for 2011. Here you go.

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Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

Dave Fleet

Forrester analyst Augie Ray posted a list of seven things he recommends organizations do to avoid the recent problems of Nestle and United Airlines. The list makes for interesting reading: You must be proactive: Nestle knew the palm oil/deforestation issue could blow up, but did nothing about it until it did.

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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Here’s a snapshot from their website that showcases their new color scheme: Images via Southwest Airlines. Do you want to target people from any specific gender, age, or interest group?

Brands 159
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

And it’s almost shocking how Twitter has failed to attract even that share within some key groups in this segment. Of the 68 corporate event producers and strategists on this list: More than half (36 of 68, or 53%) have no Twitter presence at all. Their following-to-followers ratio tells you something about how social they are.

Team 160
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Why brands need a social media monitoring strategy

Sprout Social

Your monitoring approach should start with listing everything you want to keep track of and how you’ll be responding to those messages. Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. — Alaska Airlines (@AlaskaAir) February 5, 2020. Jordan [link].