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7 ways to use social media for market research

Sprout Social

Social media market research is the practice of gathering historical and real-time data from social media channels to better understand your brand’s target market. While traditional market research methods can take time, social media is always updating in real-time and you can pull existing social data for immediate results.

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The Power of Data

Convince & Convert

Just ten years ago, marketers had to bribe customers to share a fraction of the rich data we have access to today. But data sitting in silos doesn’t help anyone. Turning the data into useful experiences is how marketers unlock the power of data. Build an active community of brand promoters.

Data 114
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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms. Instagram Data Portability Users can now transfer their Instagram media to Google Photos and other services, enhancing data management across apps. Use this feature to secure and manage your digital assets efficiently.

News 71
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5 Ways to Use LinkedIn for Marketing Your Brand

Later

Use Data to Tell Your Story. You can also share a story from a member of your community through your LinkedIn captions. You can feature blog posts they’ve written, or interviews they’ve participated in, to better connect with your community. LinkedIn Marketing Tip #3: Use Data to Tell Your Story.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. They could later use this data to target their ads more effectively. This is where data analysis comes in. New to data analysis?

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How to Staff for PR Crises in Social Media

Ignite Social Media

A PR crisis can strike a brand at any time without warning – especially with today’s technology and how easy it is to have incidents recorded (looking at you, United Airlines ). Community Managers – The person or people who actively manage your social media channels need to be included in every step of a crisis.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Fosters a community: When multiple users echo the same thought, they often create a camaraderie that turns the community around a brand. And the most prominent of all is UGC. JetBlue Airways This U.S.-based