Adam Cohen

MARCH 30, 2011

How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success is NOT: …getting a celebrity to retweet a post.

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Social Media Airlines Sentiment Conference 244

Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. JetBlue made a name for itself in the social media space after a difficult travel situation thanks to severe winter weather in 2007. That finger wag gets me every time.

Travel 165

Travel Social Media Airlines iPad 165

Ignite Social Media

JUNE 12, 2017

A PR crisis can strike a brand at any time without warning – especially with today’s technology and how easy it is to have incidents recorded (looking at you, United Airlines ). Community Managers – The person or people who actively manage your social media channels need to be included in every step of a crisis.

Social Media 114

Social Media Airlines How To Communities 114

Hootsuite

SEPTEMBER 8, 2020

Social media customer service means using social channels to provide efficient and effective customer service and support. Customers expect to be able to reach out to brands on social channels for help—and get a quick reply. Social media customer service stats. of them saying it’s their top choice.

Social Media 145

Social Media HootSuite Issues Team 145

agora pulse

MAY 15, 2017

With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager. If you indeed are shaky on how to judge the skills of your future social media manager, here are some good guidelines for you to follow.

Social Media Management 127

Social Media Management Questions Social Media Sample 127

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. There’s an estimated 4.9

Trends 144

Trends Brands Airlines Energy 144

Webbiquity SMM

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. The best way to make your brand stand out on social media is to maintain consistency.

Brands 159

Brands Airlines Hashtag Influencer 159

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

Convince & Convert

AUGUST 4, 2013

An alert Convince & Convert fan sent me a Twitter direct message this week, alerting me to a gaping, self-inflicted social media wound bleeding all over the Facebook page of the Evansville, Indiana airport. There are 10 likes on it, and the first five comments are either positive, or neutral. Perhaps this one ? JustSaying.

Social Media 150

Social Media Airlines Communities Sports 150

SocMed Sean

NOVEMBER 14, 2011

There are a lot of ways to engage in social media, some of them effective…some of them not. If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities.

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Social Media Social Networking Airlines SEO 235

Myrland Marketing

APRIL 18, 2017

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. Every airline does it.

Airlines 40

Airlines Training Process Eventful 40

Social Media Strategies Summit

APRIL 21, 2023

Viral trends and cultural moments can be a social media marketer’s best friend. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. Dylan Doyle echoes these comments, saying EY thinks of trends in squares, circles, and triangles. “If Not necessarily, says Dylan.

Conversation 130

Conversation Brands Authentication Trends 130

Sprout Social

AUGUST 9, 2019

How Does an API Relate to Social Media Marketing? The major social media networks all have APIs. If you use a third-party social media management platform like Sprout Social , then you’ve experienced the use and limitations of APIs. 9 top social media scheduling tools to save time in 2019.

API 110

API Social Media Banking Software 110

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. There’s an estimated 4.9

Trends 78

Trends Brands Airlines Social Media 78

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. What''s next for social?

Social Media 160

Social Media Automotive Klout Flipboard 160

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible.

Reputation 105

Reputation System Brands Knowledge Base 105

Buffer Social

JULY 20, 2017

Social media is changing. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is no longer a megaphone. Social media is becoming a conversation.

Social Media 112

Social Media Engagement Brands Airlines 112

Proactive Report

DECEMBER 2, 2009

The trick to good PR and social media measurement is to work very closely with the online marketing team. Learn to use tracking links and landing pages for each press release and social media channel. Tags: Online PR Social Media Strategy. A case study about their 72 hour fare sale.

Airlines 73

Airlines Social Media Press Release Case Study 73

Convince & Convert

JUNE 4, 2013

With communications representatives from companies like Southwest Airlines, Machinima, the Chicago White Sox, and Billboard, it’s an amazing opportunity to see what social relations looks like in a large-scale, high-profile setting. After its first ever event, Social Fresh named it a Top 10 Social Media Conference last year.

Eventful 127

Eventful Social Media Forums Conference 127

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Laurel Papworth

APRIL 26, 2011

How do you respond to a negative comment in an online community, on Facebook? Shut the Page down, ban the commenter, suck up to them? Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. Ignore the negative social media commenter.

Communities 112

Communities Comments Badge Airlines 112

Techipedia: Tamar Weinberg

AUGUST 14, 2012

We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos. Combined, Air NZ’s online and offline presence has resulted in its place amongst the top 10 of the most successful airlines in social media.

Airlines 210

Airlines Marketing Statistics comScore 210

Proactive Report

OCTOBER 30, 2011

To be successful in social media you need to l isten, learn and respond. Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. Acting on Intelligence from Social Media, 2011). So does his wife.

Social Media 95

Social Media Retail Airlines Social Graph 95

Diva Marketing Blog

DECEMBER 22, 2013

The miracle of social media is its impact reaches beyond just one customer. My favorite act of couragous miracle making this season is from the Canadian airline Westjet that surprised passengers with presents that they wanted (not swag from the airline). That takes courage. . Video is well done and worth a watch. .

Social Media 67

Social Media Airlines Film Foursquare 67

The Realtime Report

JANUARY 14, 2013

Networks want viewers to watch television programs live (with commercials and all), and social media – particularly Twitter – offers some interesting opportunities to keep audiences engaged. Comments Saw the ads for this during the playoff game last night —.

Crowdsourcing 178

Crowdsourcing Airlines Film Campaign 178

Laurel Papworth

APRIL 14, 2013

Mongrel Media: Traditional vs Corporate vs Social Media. I’m betting on the mongrel Corporate taking over Heritage AND Social channels. Traditional media is meant to be impartial but currently is using sponsored “columns” written by banks to bolster up the likes of Australian Financial Review.

Social Media 100

Social Media Press Release Banking Real Estate 100

Sprout Social

JANUARY 25, 2021

Create an ideal influencer persona, if it helps, and leverage tools like social media monitoring and listening to help you narrow down your options. Would you feel comfortable associating your brand with that influencer’s social posts? Social media often serves as a public square. Credibility in your industry.

Influencer 112

Influencer Campaign How To Marketing 112

Ari Herzog

FEBRUARY 22, 2014

Most notable was Midwest Airlines. They stopped tweeting three years ago when they were bought by Frontier Airlines. I always blog about my social media actions as a way of 1) charting my own evolution; and 2) helping you discover something new. I forced inactive accounts to unfollow me. First, meet my former followers.

Airlines 145

Airlines Twitter Klout Class 145

Later

MAY 28, 2021

And with new interactive features , there’s never been a better time to include it in your social media strategy. Just take a look at this post by JetBlue , an airline company: Developing a personality for your brand can also make your content more recognizable and differentiate you from your competitors.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. million followers on Twitter? million followers on Twitter? What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Sprout Social

JANUARY 22, 2024

According to the latest edition of The Sprout Social Index™ , consumers believe they don’t see brands sharing enough authentic, non-promotional content or transparency about business practices and values. Fill this gap by tapping into frontline employee engagement on social media. Check out the link in our bio.

Engagement 117

Engagement Social Media Airlines Authentication 117

Ari Herzog

SEPTEMBER 8, 2011

The agenda indicates a who’s who of represented brands and speakers, including social media directors and business executives from Morgan Stanley, Audi, Gannett, PR Newswire, and HootSuite. If you are inspired to add a comment with your thoughts, please visit Returning to the Gravity Summit in your browser.

Badge 132

Badge Airlines HootSuite Overview 132

Bare Feet Studios

JULY 2, 2008

Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? UA was willing to rebook us on American Airlines, for a flight at 8 p.m.

Airlines 40

Airlines Marketing Travel Hotels 40

Laurel Papworth

SEPTEMBER 24, 2012

Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. ” Within seconds she had another nine comments from other friends who had shared similar bad experiences: “Even the wine list was bad. ” My first thought was, “Wow!

Retail 80

Retail Social Media Foursquare Badge 80

Convince & Convert

APRIL 4, 2013

JetBlue offered people with the first name April who were flying the airline on April 1 a JetBlue credit equal to the value of their flight. A post and offer like this is sure to generate questions and JetBlue did a good job responding directly to comments within the post, while having a little fun.

Airlines 123

Airlines Travel Forums Curation 123

Twist Image

AUGUST 14, 2012

It's not that businesses don't try, it's that their every waking move is now being recorded in text, images, audio and video and being published live for the world to read via social media in real time. So, is United Airlines now a decimated brand? Do you think any less of the airline? Social media as revenge.

Airlines 92

Airlines Wikipedia Publishing Price 92

Bare Feet Studios

SEPTEMBER 8, 2010

Along comes social media which is so conversational, creative, interactive, mostly free and bam! – I mean have fun using social media in your business! But then we get bogged down with hiring and firing, taxes, government regulations, market share, and all matter of other requirements that for many of us are no.

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Social Media Upcoming Conference Viddler 96