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How a Volcano Created a World-Class Social Media Program for KLM Airlines

Convince & Convert

Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. After all, for an airline, people aren’t traveling on a 9-to-5 schedule. That huge number is due, in large part, to customers with issues reaching out and saying, “KLM, I have a problem.”

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Car Rental Business: Advantages And Disadvantages

The Realtime Report

At the start, you can limit yourself to budget cars or choose one representative from each class: economy, business, SUVs, minivans, electric cars, premium cars, convertibles. Start collaborating with other companies such as airlines, hotels, or travel agencies. Brand recognition can be increased through strategic partnerships.

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25 brands every social media manager should follow on social

Unmetric

This airline company follows a customer-centric approach to social media and tries to respond to customer queries quickly. Additionally, Etihad also uses influencers and its own cabin crew members on social to pique interest about the airlines. Get ready for #FENTYBEAUTYxBOOTS!! — Burger King (@BurgerKing) March 11, 2019.

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Why (and How) I Forced 912 People to Unfollow Me on Twitter

Ari Herzog

Most notable was Midwest Airlines. They stopped tweeting three years ago when they were bought by Frontier Airlines. Tufts University’s graduate school ceased tweeting last May, presumedly when classes got out for the summer. But classes have been in full swing since and their Twitter account just sits vacant.

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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 5% switched airlines. airline, hotel, rental car) you can still provide value throughout your customer’s journey. Nowadays a lot of that conversation is taking place online. 33% switched hotels.

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How To Suck As A Brand (With Grace)

Twist Image

How do you feel about the airlines? When I ask people, anecdotally, about brands they despise the most, it''s usually an airline that comes top of mind. With that, the Irish airline, Ryanair , has a dubious reputation. You have to give this airline credit: consumers knew where they stood with the brand. brand experience.

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Why We Still Love Twitter

Likeable

For a master class in customer service on social, look no further than Airline Complaint Twitter. Whatever it is about air travel that has the ability to bring out the worst in people, airlines like JetBlue have learned to handle stress-induced vitriol with grace.

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