The Realtime Report

MARCH 20, 2023

Accountants handle paperwork: issuing invoices to customers, organizing documents after each transaction, entering new information into databases, monitoring online bookings, and communicating with insurance companies. Start collaborating with other companies such as airlines, hotels, or travel agencies.

Transportation 91

Transportation Insurance Discount Hotels 91

Ignite Social Media

SEPTEMBER 22, 2022

They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. Brandwatch offers consumer intelligence under the basis of consumer research to help understand your consumers, your brand, and your market. Some of these brands include Delta, Unilever, Monster, and GSK.

Review 94

Review Case Study Social Media Management Airlines 94

Akamai Marketing

MARCH 9, 2009

The cost of the campaign was approximately $350,000 with Marriott covering hotel expenses and partner Hawaiian airlines covering flights. Marriott Hawaii bookings are up 40%. Maybe travel and tourism will will be the next segment to utilize the power of event marketing. The result?

Eventful 100

Eventful Tourism Klout Travel 100

Bare Feet Studios

JULY 2, 2008

What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines , or any airline really. The vacancy lasted about 5 minutes.

Airlines 40

Airlines Marketing Travel Hotels 40

Twist Image

JULY 11, 2018

Case Two: I'm a 100k traveller on a major airline (this is not to brag, but rather to create context that this brand knows everything about me. Last week, I booked a return flight to Philadelphia (I live in Montreal). Several hours after the booking. I got an email from the airline. database marketing. creativity.

Airlines 60

Airlines Retail Loyalty Hotels 60

Webbiquity SMM

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. Cheryl Burgess ( @ckburgess ) CEO and CMO of Blue Focus Marketing, author of The Social Employee – How Great Companies Make Social Media Work , published by McGraw-Hill, in summer 2013. Andy Smith @kabbenbock. Brian Solis @briansolis.

Twitter 190

Twitter Airlines Syndication Blogger 190

Diva Marketing Blog

JANUARY 21, 2011

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. Recently, Fard Johmar , Path of the Blue Eye , told me he liked the sometimes quirkiness of Diva Marketing and the dash of irreverence and fun -- especially on Fridays. Do the airline over-booked bump ! Or sometimes just plain silly.

Airlines 68

Airlines Marketing Film Loyalty 68

Twist Image

AUGUST 14, 2012

The Halifax-based musician wrote a song and created a YouTube viral video sensation with United Breaks Guitars in 2008 after his guitar was busted during a trip on United Airlines. So, is United Airlines now a decimated brand? Do you think any less of the airline? His first book, UnMarketing -Stop Marketing.

Airlines 92

Airlines Wikipedia Publishing Price 92

Proactive Report

DECEMBER 2, 2009

The trick to good PR and social media measurement is to work very closely with the online marketing team. The sale resulted in 5000 bookings. Twitter and Facebook were about 80% of the bookings. A case study about their 72 hour fare sale. That way you can track the results and the success of each activity.

Airlines 73

Airlines Social Media Press Release Case Study 73

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. New to data analysis?

Social Media 110

Social Media Sentiment HootSuite Analysis 110

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018).

Travel 40

Travel Conference Tourism Forums 40

Ari Herzog

SEPTEMBER 27, 2010

With a computer handy, he tweeted a message about the airline and received a response from @JetBlue’s new media director within minutes that his flight would take-off as scheduled. And the imperative for companies to conduct business in the now pervades all digital media and marketing. We know that is no fun for you.

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Wireless Airlines Review Banking 112

Techipedia: Tamar Weinberg

JANUARY 15, 2013

I discuss the answers to this question in more detail in my book “ Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg ”, but in this post I wanted to share some quick insights around the five key elements of success. Walter was named among 25 Women Who Rock Social Media in 2012.

Press Release 192

Press Release Airlines Skills Retail 192

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

Travel 47

Travel Conference Tourism Hotels 47

Idaconcpts

DECEMBER 12, 2012

Whether you’re looking to get noticed, start a new marketing campaign, or extend your current social reach, getting to know these platforms is your road to leveraging them into real business benefits. MediaPost Social Media Insider Summit.

Conference 172

Conference Social Media Airlines Education 172

Kikolani

JUNE 18, 2016

As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. So when Simplilearn reached out to me about their Digital Marketing Certified Associate (DMCA) Training Program , I wondered where they fit in. Would digital marketers be able to learn something from them?

Adwords 60

Adwords Marketing Training Module 60

Twist Image

DECEMBER 13, 2012

I was booked on the 5:15 pm flight home, but there was a 3:30 pm flight that I was hoping to catch. Just then, I remembered seeing a sign for another airline lounge (but one that was still a part of the Star Alliance family). Tags: airline lounge. I'm getting ahead of myself. It was in another area of the terminal. entrepreneur.

Airlines 110

Airlines Class Applications News 110

Twist Image

JANUARY 1, 2015

Why would the airlines mind? Was Zaman looking to bring the airlines and travel sites to their knees? It''s a dangerous game because I''m often finding better flights than the ones that the airline websites are showing at the top of their internal search engines. Skiplagged is a startup created by 22-year-old, Aktarer Zaman.

Airlines 40

Airlines Data Wikipedia Brands 40

Convince & Convert

NOVEMBER 15, 2010

Why don’t more airlines. Best one wins a copy of my book – The Now Revolution Good luck! Tags: Integrated Marketing and Media Aaron Strout Brand Haiku Chris Corfi Delta edelman Machete Powered. I’ve seen the previews, and there are some hilarious and awesome haikus out there. Check em out! just like Delta does?

Brands 112

Brands Airlines Blogger Project 112

agora pulse

DECEMBER 20, 2016

Messaging allows companies to complete the marketing funnel through awareness (via a News Feed), search and explore (via Messenger), and purchase (also via Messenger). KLM Royal Dutch Airlines. KLM Royal Dutch Airlines is expanding customer choice again with the help of Facebook. Image Source. The power of choice. Image Source.

Examples 60

Examples Facebook Airlines Retail 60

Convince & Convert

FEBRUARY 23, 2013

Smart brands are adept at both socially enabled customer service and social media marketing, but few are equally good at both ingredients of the Magic Middle of social. In companies where the executive sponsor for social is a marketer, SURPRISE! social marketing tends to be the area of emphasis. They want to be loved.

Social Media 136

Social Media Banking Airlines Study 136

Twist Image

MAY 19, 2012

American Airlines once offered an unlimited, lifetime first class seat for a paltry half-million or so. Why not be able to take a marketing class at Stanford , a strategy course from Harvard and then a physics class from MIT all from the comforts of your computer ?' I read more books than I ever have. american airlines.

Delicious 93

Delicious Yahoo Wikipedia Flickr 93

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. An expert on how to do luxury travel using airline miles, he has partnered with many credit card companies and airlines to highlight this.

Travel 66

Travel Influencer Brands Airlines 66

Convince & Convert

APRIL 21, 2013

Marketing is Harder Than Ever. Successful marketing has never been more difficult, as consumers are adrift in a sea of invitation , with companies of every size, shape and description trying to reach them through an always-expanding nexus of media, both traditional and newfangled. Failed attempts at humor. Creating Youtility.

Airlines 130

Airlines Hosting Hotels Banking 130

Buzz Marketing for Technology

JULY 22, 2008

What brought drawing to my attention was a book by Dan Roam I just read called, The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. The idea in the book is to utilize basic drawings to illustrate plans, concepts and complex things in really easy-to-follow ways. Can’t wait to hear the telechat. Rich Sloan.

Airlines 100

Airlines Social Entrepreneurship How To RSS 100

Twist Image

OCTOBER 25, 2011

The other day, I was reviewing the Facebook page for a major airline and there was one complaint that stood out: "I'll never fly with you again! " What does security have to do with the airline? In 1996, the Bain Fellow published his first book, The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value.

Hotels 109

Hotels Loyalty Airlines Reputation 109

Convince & Convert

AUGUST 8, 2012

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients.

Travel 119

Travel Case Study Airlines Consultant 119

Convince & Convert

MAY 30, 2012

Priceline Hotel Negotiator Negotiate up to 60% off with Name Your Own Price and book a room in seconds. AutoSlash - Book your car and your reservation is automatically updated when better offers or discounts are available. Kayak Book cheap flights, hotels, vacations and rental cars through top travel companies.

Travel 162

Travel Tools iPad Hotels 162

Pixlee

FEBRUARY 13, 2020

This is ideal for marketers who’ve seen a drop in adverts directed at user’s feeds. Norwegian airlines retargets through Instagram stories with a pertinent CTA: Book Now. That’s double the number of active users in 2017 and an indication of how popular the Story feature has become. That said, only 18% of posts are videos.

Instagram 55

Instagram Video How To Airlines 55

Convince & Convert

AUGUST 14, 2015

Inspired by customers’ frequent attempts at getting a free upgrade, the airline has launched the #BestRequest campaign in which customers who have a flight booked are eligible to get moved up to Premium Economy or First Class. Get more content like this, plus the very BEST marketing education, totally free. BestRequest.

Proposal 60

Proposal Class Airlines Upcoming 60

Socialized

OCTOBER 1, 2009

2 : one having a well-known and usually highly regarded or marketable name. If your last flight on jetBlue was really pleasant, you have good brand associations with the airline. It’s a fabulous book on this topic.). These definitions were fairly accurate until quite recently. Don’t neglect it.

Social Media 145

Social Media Brands Radian6 Banking 145

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. So much so that people (presumably sober) proclaimed that this was the future of marketing. Disclosure: Klout sent me a bunch of free T-shirts we used as a giveaway for our book launch. Damn right they would.

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Klout Nielsen Influencer Social CRM 157

Convince & Convert

DECEMBER 26, 2010

Debbie Weil , author of The Corporate Blogging Book. Social media execs from McDonald’s, Procter & Gamble, Cisco, Southwest Airlines, Sony, and Hubspot. Mari Smith. David Siteman Garland , author of Smarter, Faster, Cheaper. Scott Monty from Ford Motor Co. Doug Karr, author of Corporate Blogging for Dummies.

Airlines 114

Airlines Hubspot Technorati Tips 114

Ignite Social Media

MARCH 8, 2018

Though the content is in Russian, her location tags are enough to help you book that next trip. Here is an airline pilot and a lifestyle influencer named Maria who shares all her adventures broken down into two diaries on her blog. Sweden: Maria Pettersson – Pilot Maria. Speaking of planes.

Influencer 111

Influencer List Fashion Travel 111

Talkwalker SM

JULY 28, 2016

As you can see in the Facebook post above, the influencer Brooke Savard uses #LifeWellTravelled even though the experience she talks about has nothing to do with the airline which created the hashtag. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Hashtag 60

Hashtag Industry Campaign Hotels 60

Convince & Convert

APRIL 4, 2012

How’s the book doing? Erika: The book is doing great. You know from when your book came out last year, Amazon releases the Kindle edition when they like. You know from when your book came out last year, Amazon releases the Kindle edition when they like. I love the examples in the book, too. I loved it.

Forums 120

Forums Case Study Exercises Brands 120

Twist Image

JULY 19, 2018

I used to read books exclusively on my iPhone using the Kindle app. Because there is no headphone jack (it's lightning bolt only) and because on certain airlines you're not allowed to use Bluetooth headphones (what's up with that?!?!), A few months back, I was in the market for a backgammon set. digital marketing.

Retail 40

Retail iPhone Airlines Apple 40