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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before.

Sentiment 132
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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113
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How to analyze customer reviews for brand insights

Sprout Social

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Only then will you get the most comprehensive view of your audience.

Review 127
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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments.

Hashtag 52
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns. Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. SocialToo : Creates social surveys and manage Twitter Follower.

Analytics 350
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6 steps to create an org-wide social listening strategy

Sprout Social

Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Product and R&D.

Strategy 118