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How social listening benefits your organization at four levels

Sprout Social

Because the truth is, an effective marketing strategy relies on consumer voices and insights. It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. The Social Media Manager. The Director of Brand.

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How AI insights improve decision making

Sprout Social

Incorporating AI technologies into business operations optimizes performance and pushes organizations toward success and sustainability. Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 112
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How to measure brand awareness

Sprout Social

Is the influencer partnership driving more brand mentions and positive sentiment online? On the flip side, if a competitor is dominating a segment, it’s time to rethink your strategy there. Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds.

Brands 110
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

This feedback can identify customer sentiment (positive or negative), trends and more. In fact, this applies to your big-picture reputation management strategy. You can likewise look at your SEO strategy to find additional terms to monitor. This is where something like social media sentiment analysis can really save the day.

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6 steps to create an org-wide social listening strategy

Sprout Social

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Product and R&D.

Strategy 119
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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

To tick both boxes on social media, your strategy can’t be a monologue. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. To stay top-of-mind for your customers, you need to be two things: relevant and valuable.

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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

As organizations and technologies have become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. Data points that could impact your pricing, sales strategy, product development and, of course, marketing. Every company should strive to be driven by data.