article thumbnail

How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 112
article thumbnail

How to measure brand awareness

Sprout Social

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. If so, capitalize on that with timely marketing campaigns.

Brands 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. Then choose the individual and aggregated data you want to include, such as audience insights, content summaries, and community management. Go for a data-heavy summary. Busy bosses and managers. Insert Comments and Insights.

Report 147
article thumbnail

5 ways to create better buyer personas with social media data

Sprout Social

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Data 141
article thumbnail

How to Schedule your Social Media Activity #DIYDigital Marketing Podcast Episode 3 -

Lucy Hall

However as busy business owners and marketers the need to free up time in today's world of digital distraction is imperative. Hootsuite Auto scheduler claims to have an algorithm which decides the optimum time to post to your community based on previous activity and sharing patterns (). even though you didn’t read it!)

article thumbnail

Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

Why Facebook Marketers Shouldn’t Panic About Clear History and ITP Updates. If a user opts out of tracking, that user will not be rejecting their actions being tracked as part of an aggregate—only in association back to their personal account for forward-looking purposes. First, the good news.

Apple 74
article thumbnail

Social Listening Vs. Social Monitoring: What’s The Difference?

Keyhole.co

Social listening provides insights into how your brand compares with competitors, identifies growth market trends , and uncovers opportunities to differentiate and improve. You can refine your marketing strategies by evaluating the success and impact of ongoing campaigns. Tools used in social listening 1.