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Curation is Not Aggregation

Firebelly

Curation is the big new buzzword this year in social media circles — collecting information in a strategic amassing of selected information that’s presented in a new way to draw out the subtleties and patterns that might not otherwise be noticed when looking at the group in toto. Are you a curator or an aggregator?

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. With numbers, it might look for trends or unusual patterns.

Sentiment 109
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How to measure brand awareness

Sprout Social

Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses. Use it to gain visibility into each response, identifying strengths and weaknesses based on individual responses, trends and patterns.

Brands 108
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How to use Facebook audience insights for more effective targeting

Sprout Social

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. To reach and engage new consumers with similar demographics and behavior patterns, create a lookalike audience.

Facebook 114
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

You can create and save customized reports with metrics from 1-5 social profiles; analyze aggregated data charts; automatically send reports every week or month chock full of data, and choose date-to-date comparisons to see how your social media efforts are doing. Select up to five social profiles you want to feature.

Report 147
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5 ways to create better buyer personas with social media data

Sprout Social

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) Glad you asked. There are five key steps you should take. Evaluate your existing audience.

Data 140
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The Most-Read Posts of 2012

Net-Savvy Executive

Global Social Media Usage Patterns - January 2011 (#4 in 2011). Professional-Strength Social Media Aggregators - June 2010 (#8 in 2011). Visual text analysis - April 2007 (#6 in 2011). Visualizing networks based on communication - February 2008. Monitoring Social Media Before You Have a Budget - May 2008 (#2 in 2011).

Radian6 71