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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. Tracking customer conversations, industry trends, and influencers. Today, we’re happy to announce Oktopost’s Social Listening.

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Shout-outs. Positive comments.

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How to measure brand awareness

Sprout Social

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

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Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Comment syndication and aggregation – commenters can push their comments to Facebook; comments left as a reply over there are aggregated back on the original site. This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites. Good or bad?

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. BlogPulse Conversation Tracker. Monitoring Tools For: Blogs.

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How to Develop Social Media Content Pillars

Likeable

that quality, social-first content is crucial to success on social media. And, to be honest, crafting a piece of good social content is pretty easy. What’s not so easy is crafting good content at scale, week after week after week, without spending a fortune in time and resources. That’s where content pillars come in.