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Using Google Trends to Identify Social Media Opportunities

Jon Loomer

A few caveats: The information is provided for aggregate groups of Google users, and is not traceable user-level data. Importantly, it also provides comparison for popularity between terms or topics. Importantly, it also provides comparison for popularity between terms or topics. Why Does This Matter? 94 (whereas a score of 1.0

Trends 215
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Using Google Trends to Identify Social Media Opportunities

Jon Loomer

A few caveats: The information is provided for aggregate groups of Google users, and is not traceable user-level data. Importantly, it also provides comparison for popularity between terms or topics. Importantly, it also provides comparison for popularity between terms or topics. Why Does This Matter? 94 (whereas a score of 1.0

Trends 124
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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. However, YoY click volume declined 6 percent.

CPC 122
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How To Create An Epic Twitter Hashtag Campaign

Keyhole.co

You’ll be able to learn: How to research what’s working for your competitors on Twitter How to select the right KPIs and goals for your Twitter campaigns How to structure your Twitter hashtag campaign for maximum engagement How to execute a flawless campaign and keep up with your audience Let’s get started! you get the idea.

Hashtag 52
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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

And one of the best ways to demonstrate your results is with a year-over-year (YOY) comparison. This aggregate number generally ends up in reports. ” The issue is that you’re using an aggregate number — such as total visits to your website — rather than the market segments you actually target. “Wait, 1%?!”

ROI 113
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Top 15 [Paid + Free] Hashtag Analytics Tools in 2023

Keyhole.co

You can also aggregate hashtag tracking results for instant competitive analysis, as well as benchmarking your campaigns. Your comparisons include metrics like posts, reach, engagement and impressions. This allows you to research the users interacting with the hashtags to see their reach and overall influence. Price: Free.

Hashtag 52
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Billing itself as a “keyword analysis and comparison engine,&# Qirina is a simple but useful SEO evaluation tool that helps users understand a site’s position in the keyspace, assess the quality of the site’s on-site SEO, and identify competitors in search. 6 slick news aggregators you should try by iMedia Connection.

Tools 206