Using Google Trends to Identify Social Media Opportunities
Jon Loomer
AUGUST 19, 2020
A few caveats: The information is provided for aggregate groups of Google users, and is not traceable user-level data. Importantly, it also provides comparison for popularity between terms or topics. Importantly, it also provides comparison for popularity between terms or topics. Why Does This Matter? 94 (whereas a score of 1.0
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