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2020: The Year Data Saved The World

Waxing UnLyrical

I think it will be as The Year Data Saved The World. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. Using data to solve a problem. How you think 2020 will be remembered? Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0. Think about it.

Data 265
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Meta Announces Big Changes to Website Conversion Campaigns

Jon Loomer

In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 changes and Aggregated Measurement are going away. What is changing to Aggregated Event Measurement? Let me know in the comments below! Now it’s official.

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Tip: Facebook Ads Reporting Window

Jon Loomer

Understanding Aggregated Event Measurement. Aggregated Event Measurement allows Facebook to receive such a user’s highest-ranking event during the attribution window. But, an important and often forgotten point is that this data will be delayed. Let me know in the comments below! Facebook will receive one.

Report 202
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Facebook Ads and the Impact of iOS 14

Jon Loomer

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. The result is that any conversion data sent from iOS apps will be… Restricted: No defined attribution window; maximum of one ad account, 9 campaigns, and 5 ad sets with the same optimization for app install. It’s not.

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Facebook Ads Performance Related to iOS 14

Jon Loomer

Aggregated Event Measurement and Performance. When iOS 14+ changes went into effect, the primary focus was on Aggregated Event Measurement. Facebook and advertisers wouldn’t lose all data at that point, but access would certainly suffer. But it’s not entirely clear how much data Facebook is actually losing here.

Facebook 205
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How to measure brand awareness

Sprout Social

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. Tracking when social media engagements—comments, shares and mentions—spike reveals a lot about how customers perceive and interact with your brand.

Brands 110
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More Data, Better Results: Introducing LinkedIn Analytics and More

Buffer Social

Ultimately, we want to give you more data and help you get better results. Buffer allows you to easily see your top-performing posts sorted by your most important metric: impressions, likes, comments, shares, or engagement rate. This will help people who view your report make sense of the data and understand your work.