Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

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Sentiment Banking Patterns Hotels 112

Oktopost

MARCH 20, 2022

It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.

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Conversation Sentiment B2B Module 118

Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . UGC is a great way to humanize your brand. Spotify’s Data Storytelling.

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Campaign Social Media Brands Apparel 91

Dave Fleet

JANUARY 26, 2021

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. Personalized ads, location tracking, facial recognition, smart home devices, data aggregators, COVID-19 contact tracing apps and data breaches have all raised mainstream awareness of privacy issues. What do they have in common?

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Privacy Marketing Data Reputation 195

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

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Social Media Team Social Media Management Report 103

Social Media Strategies Summit

JANUARY 12, 2023

Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Silos can be a challenge in any industry — let alone one with as many decentralized departments and units as higher ed.

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Collaboration How To Education Team 226

Sprout Social

APRIL 25, 2024

These templates are fully customizable and informed by industry best practices, so you can save time and effort. Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. Download the template 3. Download the template 6.

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Template Templates Social Media RFP 53

Sprout Social

JULY 28, 2020

Read through this guide to help you understand just how powerful a Pinterest business account can be for your brand. To ensure that your brand is on the forefront of upcoming trends in your industry, you want to maintain an active presence on Pinterest. Increase brand authority. Spot emerging trends. A verified website.

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Aggregator Analytics Trends Upcoming 121

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Some brands use social to offer customer service; others are there to build brand awareness. It makes your brand seem fresh and timely. More than 4.95

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Social Media Tips HootSuite Marketing 121

Sprout Social

JUNE 23, 2021

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

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Social Media Focus Group Aggregator Research 95

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

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Conversation Review Marketing How To 137

Keyhole.co

JANUARY 17, 2024

When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Have you ever wondered about the difference between social media monitoring and listening?

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Sentiment Analysis Brand Monitoring Trends 52

Direct Marketing Observations

FEBRUARY 9, 2010

Big media brands dominated the Web. Sadly, efficiency will also devastate those industries and professions that thrived on media’s historical inefficiency. I’ll add a couple of thoughts directed squarely at the corporate side of this discussion that relate to content, trust and brands. Online advertising was banners and e-mails.

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Industry Aggregator Crowdsourcing Wikipedia 143

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. Determine if the platform should be a high priority for your brand. Develop messaging that truly resonates with your audience.

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Facebook How To Aggregator Metrics 115

agora pulse

JANUARY 6, 2021

Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary. Then look over industry or competitor hashtags and join the conversation or follow relevant accounts. Read Industry News. Then do the same for news from your company’s or clients’ industry. Monitor Hashtags.

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Social Media Management Social Media Curation UGC 172

Hootsuite

JULY 19, 2023

Realtor hashtags are hashtags (words or phrases preceded by the pound # sign) specific to the real estate industry. Hashtags can be used to aggregate social media posts like tweets into categories. If you’re trying to expand your reach, don’t create brand new hashtags. What are realtor hashtags? Do use them consistently.

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Hashtag Real Estate Social Media HootSuite 80

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. But remember that different industries prioritize different metrics. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Lead generation: Focus on click-through rates, website traffic, and form submissions.

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Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. But remember that different industries prioritize different metrics. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Buffer Social

OCTOBER 2, 2023

Get the need-to-know highlights from the social media industry that happened the week of September 25-28. Cyber Security and Ethical Concerns Facebook Account Hacks: A Vox expose reveals that hackers frequently infiltrate Facebook accounts via cookie theft, a concern for individual and brand accounts.

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News Report Social Media Instagram 80

Sprout Social

JANUARY 21, 2021

Because what you say (and how to say it) to your customers ultimately defines your brand. Industries pivot. Why brands should regularly refresh their marketing messaging. Brands need to keep up with those expectations. However, doing so could also damage your brand’s reputation. Customers change.

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Sentiment How To Marketing Analysis 135

Sprout Social

MAY 23, 2023

Putting AI in charge is risky From spreading disinformation, to creating posts based on offensive AI output , putting unchecked AI in charge of social can create a brand crisis—any communications leader’s nightmare. It’s hard enough for brands to create human connection. Many AI models are trained in the past,” Jeff explains.

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Team Social Media Management Skills Trends 135

Sprout Social

AUGUST 25, 2020

Here’s the thing, though: marketing on Reddit is often an uphill battle for brands who don’t really “get” what the site is all about. At a glance, Reddit might seem like the perfect place for marketers and brands to engage with customers. Step one: [link] (cc: @Schwarzenegger ) pic.twitter.com/7Swrm3I88l.

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Reddit How To Marketing Banking 134

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. With that, you can strengthen the groundwork for brand growth. 8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Are they worth the hype for your brand?

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Hashtag Analysis Twitter Sentiment 52

Sprout Social

JUNE 13, 2023

There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says. Brand Love is also the social team’s primary OKR.

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Atlassian ROI Social Media Collaboration 102

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. All these add to your efforts toward brand engagement for an increase in market share and improved earnings. As marketers, this is an essential advantage.

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Sentiment Marketing Analysis Loyalty 132

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. Why are buyer personas important? Accelerate buyers through the sales cycle.

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Data Social Media Sentiment Team 141

Sprout Social

APRIL 12, 2022

Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. Content and audience.

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Facebook How To Metrics Hashtag 123

Sprout Social

FEBRUARY 22, 2019

Is your brand keeping an ear to the ground through Instagram listening? What are your prospects’ first opinions of your brand? Whether you’re prioritizing brand awareness, social selling or customer service, this quick guide to social listening on Instagram can help you reach your goals. Uncover industry trends and happenings.

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Instagram Sentiment Hashtag Analysis 107

Sprout Social

SEPTEMBER 9, 2020

If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. Social media managers are the closest to their brand’s audience. .

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Organization Sentiment Social Media Management Analysis 126

Sprout Social

JUNE 1, 2021

Sprout users can leverage the Profile Performance Report, which provides a high-level aggregate of performance data across multiple channels, to frame renewal conversations. Brand share of voice. On social, brand share of voice measures how much your client is dominating the conversation in their industry.

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Sentiment Proposal How To Metrics 90

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. According to industry data by Bambu , customers acquired via social selling are seven times more likely to convert. What power!

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Tools Sentiment How To Team 94

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

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Analytics Social Media Tools Price 179

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. What’s got your industry buzzing? But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble.

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Reddit Tumblr YouTube Review 100

agora pulse

MARCH 25, 2020

Check other social media automation systems like Triberr, Viral Content Bee, Quuu, and other reciprocal sharing systems or RSS Feed aggregators. “When an event like the novel coronavirus impacts all industries, there’s more that your Social Media team can do in addition to keeping customers informed with posts.

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Social Media Social Media Management Issues Team 199

The Realtime Report

AUGUST 1, 2014

Social media, blogs, and discussion boards mean that users generate as much online content as brands do. Past 20 years: Internet becomes prevalent means for tech brands to connect and engage directly with customers, from end users to IT decision makers. Welcome to the Era of Media Sprawl.

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Strategy B2B Marketing Research 178

Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. Your brand can do a lot more. You’ll also learn: how to find hashtags that will work best for your brand. An opportunity to build your brand.

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Hashtag How To HootSuite LinkedIn 145