Sprout Social

JUNE 29, 2020

And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel. In this article, we’ll break down what the university marketing funnel looks like and how your social strategy supports each stage of the funnel.

Strategy 132

Strategy Marketing Metrics Education 132

Hootsuite

FEBRUARY 16, 2021

Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ). That said, if you want to put in the elbow grease and level up your branding, Hootsuite also supports vanity URLs.

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

MARCH 11, 2020

Because marketers today are expected ever to create content that grabs their audiences’ attention. This ultimately makes your life easier as a marketer as you figure out which types of content to create and recreate. If you’re interested in building a social media marketing funnel , tracking link clicks is crucial.

Social Media 125

Social Media How To Metrics Analytics 125

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. Top URLs- URLs that are used most frequently with your topic. Implications for Marketers.

Facebook 107

Facebook Sample Samples Sentiment 107

Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. This is where you set up things like a greeting and your Messenger URL. Without an effective Facebook marketing strategy , your resources are not being used wisely.

Facebook 123

Facebook How To Metrics Hashtag 123

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Sprout Social

AUGUST 25, 2020

But marketers are still wondering, will Twitter open up public applications for verification again and if so, when? You’ll also need to update your website or blog URL so users can access your work. Aggregated analytics allows you to take a deeper dive into metrics and understand what’s working in your Twitter strategy as well.

Twitter 139

Twitter Badge Authentication Applications 139

Convince & Convert

AUGUST 18, 2011

Smart companies are using social media optimization and social media marketing software to add some clarity to the value of their behavior on the social Web. Getting smarter at social analytics requires three things: 1. Killer social media marketing software. A commitment to actually doing something with social analytics data.

Social Media 129

Social Media Bookmarklet Analytics Software 129

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. And the most prominent of all is UGC. Keyhole helps brands learn their impact online.

Social Media 52

Social Media UGC Content Loyalty 52

Webbiquity SMM

JANUARY 24, 2011

Find out if the username or vanity URL you want is still available across dozens of social sites? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. Actionly also includes Twitter account management and analytics tools. JustUnfollow.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

AUGUST 23, 2011

But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today.

Syndication 186

Syndication Data How To HootSuite 186

Firebelly

JANUARY 20, 2010

This week, however, I want to talk about those who aggregate content from all over the web and syndicate it through their Twitter streams. They were simply aggregating content from around the web and pushing it through their Twitter stream. You get the point. They werent interacting with anyone. They werent saying anything.

Syndication 100

Syndication Aggregator Paid Search SMS 100

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Hootsuite

DECEMBER 7, 2020

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. The best part?

Analytics 145

Analytics Google How To Overview 145

Hootsuite

JUNE 26, 2019

Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Remember, you’ll want to fit in a shortened URL to the event page within your character limit as well. Use a social media aggregation tool like Hootfeed. Take a deep dive into your analytics.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. However you can export the stats to an Excel file and from there, play with the data: Sort the spreadsheet to see Tweets with most clicked URLs on top. Almost every business, big and small, is on Twitter. This cuts down the time it takes to make manual work sheets.

Twitter 40

Twitter Tips Hashtag URL 40

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Social Analytics. You may also be monitored!!

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

JUNE 7, 2016

Get started by visiting Twitter’s native analytics site and logging in with your Twitter username and password. Link clicks : The number of clicks on a URL or Card in the Tweet. It calculates aggregate Tweet counts for any keyword or phrase on Twitter across any time period. This metric is desktop-only.

Metrics 40

Metrics Twitter Comparison Report 40

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

Directory 145

Directory Tools HootSuite Twitter 145

Waxing UnLyrical

DECEMBER 21, 2010

Specifically, it was on a blog purportedly on analytics/intelligence, that raved about the Digital Death campaign, citing huge views, clicks, etc., I view Amplify as a triggering device leading into points for social distribution; which fosters social aggregation; and ultimately to social endorsement and social action. as "success."

Social Networking 270

Social Networking Class Comments Conversation 270

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Firebelly

JANUARY 13, 2010

Social technologies make syndication and aggregation simple. You can easily kill multiple birds with one stone - automate your blog posts out on Twitter, which in turn sends your tweets to Facebook - but its important to not overdo it and run the risk of becoming a robot. Keep your #s, @s and RTs where they belong - on Twitter.

Syndication 101

Syndication MySpace Paid Search Social Media 101

Oktopost

MAY 6, 2019

Marketing may no longer be the ineffable art it was in the past. It used to be the case that “marketing” was essentially a black box that you’d pour money into, hoping to see a sales increase at the other end. The eternal CEO question is, where did the marketing department’s budget go? What Is Attribution Modeling?

Marketing 117

Marketing Analysis Retail Data 117

Bill Hartzer

MAY 18, 2015

Bill Hartzer: Do you use any other media/social outlets to market your business? Of course, I use Facebook , Twitter , LinkedIn , Google Plus as well as more traditional offline marketing methods. Google holds the market share for search and it is where serious customers who more often convert are looking. It’s not.

Small Business 60

Small Business Google SEO Adwords 60

Kikolani

AUGUST 27, 2017

And, let’s not forget the next step that follows the start of the blog, and that is blog marketing ! Permalinks – Here you will determine how your URLs (links) will be displayed. Redirection – This plugin allows you to create permanent redirects from one page on your website to another URL in your WordPress dashboard.

WordPress 93

WordPress Resources How To FeedBlitz 93

Hootsuite

APRIL 26, 2021

It’s a handy way for marketers to remind shoppers to come back and buy all those items they leave in various shopping carts across the web. It’s also important for tracking, analytics, and overall ad optimization. Name your pixel, enter your website URL, and click Continue. Enter your URL and click Open Website.

API 145

API Facebook How To Eventful 145

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

Razor Social

APRIL 14, 2021

Optimisation is one of my favorite words and it’s definitely not used enough in the digital marketing industry. Agorapulse recently released an upgrade to their reporting and analytics capability and added a ‘Power reports’ option. tags) at the end of the URLs you’re sharing. But what about optimising what you already have?

Social Media 120

Social Media Tips Lurker Template 120

Keyhole.co

MARCH 6, 2023

With over 79% of marketers using promoted tweets as part of their campaign, Twitter hashtag campaigns are no longer a novelty in the marketing world. You can measure your real-time influence using Keyhole by searching for your brand name or URL of your website. As part of their integrated marketing campaign UN Gender….

Hashtag 52

Hashtag Campaign Twitter How To 52

Keyhole.co

MAY 19, 2022

According to SproutSocial, 63% of marketers are expected to discuss social media ROI with their bosses to justify the spending on marketing and social media. However, measuring the ROI of social media remains elusive for many marketers. Track social media marketing performance from Instagram, LinkedIn, and more.

Report 59

Report Social Media Tools Price 59

Convince & Convert

MAY 17, 2012

In-depth analysis of your social media marketing program. Crowdbooster is a social analytics platform that looks at your tweets and Facebook posts and offers suggestions for when to post, who to interact with, and what your audience cares about. Analytics are fairly simple. Some answers to this might be: Improved workflow.

Social Media Management 163

Social Media Management Small Business Social Media Tools 163

Keyhole.co

NOVEMBER 30, 2022

For social media agencies managing multiple clients, gathering and measuring data from different social media platforms is critical to evaluate the effectiveness of marketing strategies. One such social media analytics and management tool is Brandwatch. It also allows you to report the analytics in real-time to different stakeholders.

Social Media 52

Social Media Analysis Sentiment Analytics 52

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Buffer Social

SEPTEMBER 3, 2019

Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way. The three main types of marketing attribution. A Comprehensive Guide to Attribution The Complete List of Marketing Attribution Models What is Marketing Attribution?

Social Media 71

Social Media How To ROI Survey 71

Convince & Convert

SEPTEMBER 28, 2013

With Google getting stingier about directing traffic to you , experimenting with other ways to amplify your content and market your marketing becomes even more of a best practice. So, behind Google and direct URL entries (~ 8,500) the amplification program instantly became the third largest provider of traffic to this site.

Content 133

Content Aggregator Widget RSS 133

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

FAQ 139

FAQ Content Consultant Social Media 139