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8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. The AdWords reports showcase valuable ABC metrics from both AdWords and Analytics.

Determine the Right Metrics for Your Content Marketing

Spin Sucks

The post Determine the Right Metrics for Your Content Marketing appeared first on Spin Sucks. Related Stories Blogging Most Certainly Is Not Dead Four Elements of Successful Brand Storytelling How to Synchronize Your Content Marketing With an Editorial Calendar. Part of the reason people claim blogging is dead is because they're not tracking effectiveness.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. 19 Free Social Media Analytics Tools.

Guide to URL Shortening and Tracking for Social Media

Sprout Social

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? URL shorteners convert regular URLs into more condensed formats. Most commonly they’re used to turn a long URL into a shorter one.

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50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Includes detailed analytics for all your posts. Also offers contact management, competitive insight, lead generation, and analytics.

The Giant Robot Guide to Combining Marketing Tactics

Spin Sucks

Your marketing is no different. It’s marketing combination that gets the best results. Here’s a guide to combining marketing tactics with a single piece of content. Email Marketing. The link to the article should include tracking code generated by Google’s URL Builder. This will segment out email traffic as a campaign in traffic sources within your analytics.

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4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. b) I’m pretty entrenched in the influencer marketing space from an education and training point of view, and the buzz around EMVs is louder than the cicadas that have yet to take over my backyard and drive Lola crazy.

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. When it comes to Twitter analytics and Twitter metrics in general, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays. replies. links.

4 Tools to Help Build a Social Media Analytics Report

Convince & Convert

In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. ” If this sounds like your place of business or if you are just looking for a better way to demonstrate value from your social media channels, take a look at the four analytics tools to follow. Actionable Analytics. Cost: Free. Zuum Social.

More New Features for Facebook’s Analytics for Apps

SocialTimes Facebook

Facebook released more new features for its Analytics for Apps : support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015 , and updates have included the addition of custom audiences and lookalike audiences last October and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Looking at the most significant social networks for the coming year, Upfluence contends that “Twitter remains a must-use for content distribution to boost visibility and drive follower growth in niche or specific communities,” and that while both B2C and B2B marketers extensively use the platform, its performance is slightly stronger on the B2B side. 11) Twitter Analytics.

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Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

As buzz-y as social media has been over the past few years, it’s also been an elusive beast for marketers trying to track and attribute a hard ROI. But to best use it, you must have Goals set up in Google Analytics. In doing this, marketers can see which networks deliver the highest bottom-line impact, and where they need a social strategy re-haul. You have, too.

How To See Analytics on Google+ Posts

Bill Hartzer

Google+ does not really give you specific analytics per se, they don’t give you a page where you can see a list of posts and how they did (at least not yet). Let’s look at the analytics or stats for one of my recent posts on Google+ and see the information that we can get from it. Are Google+ and +1 Changing Web Marketing? Social Media Social Media Marketing

Eighteen Tricks to Save Time and Money On Content Marketing

Spin Sucks

When we talk about content marketing, the conversation often moves to return-on-investment. If we want to talk about “saving” as it relates to content marketing, we must talk of both elements. Luckily there are some great tools and strategies that will put you in a much better “place” as you focus on engaging, unique, entertaining, and educational content marketing. .

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. 5 Essential Spreadsheets for Social Media Analytics. Ann Smarty is a search marketer and full-time web entrepreneur. Analytics. Great!

Backlinks Matter: Take Control of Them

Spin Sucks

In other words, once you’ve built a backlink , you have no power over its appearance or the URL on your site that it points to. Links are still the backbone of every SEO strategy and every online marketing effort, for that matter. Having control is important because of the hectic nature of online marketing and the modern SEO space. By Karol Krol . Or do you? An Example.

How to Create Social Analytics

Shift Digital

Applying Analytics to Social Media. With the advent and need for business Social Media metrics many of us in the digital marketing world are on an ongoing mission to answer Gary Vaynerchuk question “What’s the ROI of your Mother?” How To Create Social Analytics With Google URL Builder. Enter the Google URL Builder. What Can You Learn From Social Analytics?

Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. These usually get lumped into the Direct Traffic section of your Google Analytics traffic sources. Worth it?

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Digital Marketing Staples. What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. How to Measure: First, enter your Google Analytics dashboard. Overall Traffic.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. You can see this version by clicking on the New Version link in the top right of your Google Analytics dashboard. Step 1. Step 2.

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Facebook Announces More Metrics Fixes

SocialTimes Facebook

Finally, the social network discovered a discrepancy between the counts for its like and share buttons via its Graph API and when URLs are entered into the search bar in its flagship mobile application, adding: To clarify, our like and share button metrics pull: The number of likes of a URL off Facebook. The number of likes and comments on stories on Facebook about a URL.

Seven Tools for Your 2012 Marketing and Communication Plans

Spin Sucks

Today, though, I want to talk about some things you should be considering for your 2012 marketing and communication plans. We’ve talked about this before, but gamification is going to continue to grow and will affect your marketing and communication in 2012. Improved Analytics. This is not our annual trends blog post. So be thinking about what you want to include.

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5 Goals Every Blogger Should Set Up in Google Analytics

ProBlogger

The simplest way to do this is by using Google Analytics. Google Analytics helps you not only see stats about your visitors, but also lets you create and measure your website goals and objectives. But, you likely already have a Google Analytics account, so let’s just dive in to creating the first goals for your website. How to measure your Google Analytics goals.

Analytics: A Vital Digital PR Skill

Proactive Report

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. The Top Digital PR Google Analytics Reports.

Facebook Begins Prefetching to Improve Mobile Site Speed

SocialTimes Facebook

It can also bring challenges to measurement—people often abandon sites before third-party site analytics have time to register a page visit. Facebook Mobile advertising analytics Content Delivery Networks Facebook for Business FIle Compression javascript Landing Pages Link Shorteners Load Times Marketing measurement Metrics mobile optimization Optimization Plugins Prefetching Preloading Redirects Site Abandonment URL shortenersToday, we’re introducing prefetching—preloading mobile content in the Facebook in-app browser before a link is tapped.

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9 Tools to Address Various Aspects of Visual Marketing

SocialFish

Visual marketing has been growing steadily throughout the years now. Content marketing will not work unless you engage in visual marketing. If you are in the market for infographics, Piktochart may be more up your alley. Olapic has a powerful analytics feature that allows you to discover content that triggers higher engagement. Here are a few tools to help you!

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Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

Facebook announced Monday that Canvas will be made available for organic page posts starting Wednesday , and it added in the Facebook for Business post: Today we’re announcing updates to Canvas to make it easier for marketers to design, create, share and gain insights. They can also share these mock-ups with stakeholders through a preview URL.

Analytics for Content Marketers and Bloggers: What Do You Need to Track?

ProBlogger

The term “content marketing” refers to strategic marketing techniques where you create valuable and relevant content to attract a clearly defined audience. You’ll use this content to market a product and/or service in an attempt to generate profit through your blog or business. You can even tweak your content marketing to compliment your desired results. Desired Results.

Filtering Out Google Analytics Junk to Read Your Numbers Better

ProBlogger

Web developers, content managers, marketing teams, and many other online professionals rely on Google Analytics to understand visitor trends. However, you can run into a significant amount of noise, which can skew your Google Analytics numbers and your subsequent interpretations of this data. Filtering Out Google Analytics Junk to Read Your Numbers Better. General

How to Use Twitter Cards in Social Media Marketing

Pamorama

Validate Twitter card code Run the URL through Twitters’ card validator tool to receive approval from Twitter: 4. Measure results Study your analytics snapshot to obtain a holistic view of how your content is performing on Twitter, showing the number of Tweets containing a link to your website or app. Bypassing the character limit also helps increase conversion rates.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Should I Change My URLs for SEO?

Social Attribution: Because Web Analytics Is the Wrong Tool for the Job

Simply Measured

Enough abstract metaphors, let me just lay it out there: If you’re using web analytics to attribute the onsite activity driven by social, you’re using the wrong tool. Whatever your web analytics is telling you for total visits, pageviews, goal completions, and everything else from social, is simply incorrect. Social marketers seem polarized on the topic of UTM parameters.

Using Google Analytics to Unlock the Secrets of your Blog’s Audience

ProBlogger

Do you ever think Google Analytics is a bit overwhelming? If you’ve already logged into Google Analytics then you’ll know it provides an incredible amount of information which you can use to gain powerful insights into your blog’s audience. For details on how to do this check out Darren’s post on the compare option within Google Analytics. Keep It Simple. Bounce What?

Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. So why the big fuss?

Should Browsers Display Only Canonical URLs to Users?

Adam Sherk

Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss, Thus any resulting new links would point to the canonical URLs.

How to incorporate Google Analytics data into your social media strategy

Engaging Brand

Google Analytics is undoubtedly the best free web analytics software available for blogs, website owners, e-tailers, and any other kind of website. If you’re a business owner, it’s likely that your website already has the Google Analytics tracking code in place. An analytics tool is integral for determining essential metrics that help analyze the success of your business. Google Analytics provides statistics on metrics that ultimately help you get more customers, better visibility, and a higher return on investment. Social Interaction Analytics.

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. A very good spying tool where you can see your competitors website analytics.” Marketing Insider Group.

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The 11 Best Free Email Marketing Tools

Sprout Social

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. There are countless email marketing services out there to choose from and plenty of reviews on each.

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The Single Most Important Social Media Marketing Metric

Convince & Convert

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. However, social media marketing can and does impact the bottom line, either directly or indirectly. Google’s URL Builder. Likes!

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. How Social Media Marketers Use Twitter Twitter is an amazing resource for content discovery. 51.8%