Small Business Mavericks

AUGUST 12, 2014

In this article there are some interesting points made: 20% of companies using data analytics outperform their competitors. Tracking & Analytics big data customer data customer relations marketing privacy' 80% of internet marketing companies are implementing big data initiatives.

Privacy 93

Privacy Aggregator Data Analytics 93

Webbiquity SMM

AUGUST 23, 2011

This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today.

Syndication 186

Syndication Data How To HootSuite 186

Buffer Social

JULY 9, 2018

Aggregated data vs unique audience. Many of these studies suggest best times to post based on aggregated data. Weekdays for B2B brands and weekends for B2C brands. Study your analytics. When you click on “Analytics”, you should see it. Or some of the better studies could be useful.). Posts Report.

Study 111

Study Social Media Overview Aggregator 111

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

JULY 6, 2022

One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. Leadtail, a B2B-focused social media agency, started casting that net pre-pandemic with a video-conferencing client who was being outperformed leaps and bounds by their primary competitor: Zoom.

Social Media 113

Social Media Sentiment Survey Marketing 113

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) No matter your role or who you market to (B2B or B2C, Millennials or Boomers, etc.), Glad you asked. There are five key steps you should take.

Data 140

Data Social Media Sentiment Team 140

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Webbiquity SMM

JANUARY 24, 2011

Actionly also includes Twitter account management and analytics tools. Proclaim Messenger enables you to easily combine pre-recorded or live video with PowerPoint presentations to produce video email campaigns (with full analytics), one-off video sales emails, or hold live one-to-one or small group video chats. Other Cool Web Tools.

Tools 206

Tools Social Media Lithium Sysomos 206

Techipedia: Tamar Weinberg

APRIL 24, 2012

The service provider collects the data and supplies analytics. Beyond providing aggregated referral data, tracking services can supply you with a recording of every phone call. They work with small and midsize firms in a wide array of B2B niches, including truck tracking and machine knitted fingerless gloves. [

Adwords 155

Adwords How To Module Aggregator 155

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. Over two thirds (69%) even said they were making measurement and analytics their top priority. . The rise of data analytics. 5 Ways data analysis boosts B2B ROI. The problem?

Analysis 136

Analysis B2B Data Tools 136

agora pulse

DECEMBER 23, 2019

But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. had better sharing analytics, the users could be more strategic in their sharing which means consumers would get more quality content. But curation is also key.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Social Selling Masters

MAY 30, 2016

Just recently, Content Marketing Institute’s 6th annual B2B content marketing research indicates that: LinkedIn is the social media platform of choice for 94% of organizations when it comes to distributing content. LinkedIn is ranked the highest by B2B marketers in terms of effectivity: 66% versus last year’s rating of 65%.

LinkedIn 40

LinkedIn Groups Groups Industry 40

Sprout Social

AUGUST 14, 2023

Our analytics features help you uncover which content is driving the most engagement and, in turn, inform future content strategy. The “My Company” Tab is an excellent option for B2B businesses (like B2B SaaS platforms) who want to improve their LinkedIn employee advocacy and build a presence there.

Platform 72

Platform Tools Curation LinkedIn 72

Oktopost

DECEMBER 31, 2019

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. It can be obtained from data tracking software that tracks user engagement on your own properties (such as Google Analytics, Mixpanel, Appsflyer, etc.).

Data 120

Data B2B Process Aggregator 120

Oktopost

MAY 20, 2019

DPMs are usually used to aggregate or pool third-party data into a single point and leverage that data for better messaging, targeting, etc. But are CDPs for B2B companies, too? In fact, CDPs have tremendous potential for B2B companies. For retailers, the benefits of CDPs are probably readily apparent. The Top 10 CDPs.

Data 110

Data Platform B2B Marketing 110

Sprout Social

SEPTEMBER 6, 2016

As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. LinkedIn Pulse Analytics. Using Sprout Social for LinkedIn Analytics.

Analytics 40

Analytics LinkedIn Trends Data 40

Sprout Social

FEBRUARY 18, 2019

LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. If you’re hiring via LinkedIn, this section will aggregate and house your job listings. Understand your analytics. In other words, you need robust analytics. Resources and case studies.

LinkedIn 111

LinkedIn Company How To B2B 111

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads. G2 (formerly G2 Crowd).

Strategy 97

Strategy Marketing Case Study How To 97

Sprout Social

APRIL 23, 2019

If you’re hiring via LinkedIn, this section will aggregate and house your job listings. Considering that 80% of B2B leads come from LinkedIn , publishing your organization’s resources, freebies and lead magnets is a no brainer. Understand your analytics. In other words, you need robust analytics.

LinkedIn 106

LinkedIn How To Notification Organization 106

Keyhole.co

NOVEMBER 17, 2020

If you own a B2B business you’ll likely find your audience on LinkedIn or even Instagram. You can do this manually, or you can use social listening and analytics tools that automate the collection of audience insight. If you have an interior design studio you’ll probably go for visual platforms like Instagram, Pinterest, Tumblr.

Social Media 91

Social Media Marketing Hashtag Small Business 91

Buzz Marketing for Technology

DECEMBER 12, 2012

Even just having an aggregated “rating” or “star” system placed near the product is a green-light indicator of a great product. Or is he just giving up, leaving you with yet another abandoned mobile cart to add to your analytics report? One caveat, though: leave the product reviews for the pre-shopping cart phase. Invalid code?

Mobile 197

Mobile Cost Retail comScore 197

Sprout Social

JANUARY 5, 2023

Tracking and aggregating these one-off social messages through monitoring would be one approach. Using social listening to aggregate that data. . New companies are constantly popping up in both B2B and B2C. We balance both engagement and analytics use cases for listening. The better approach? Doing so requires context.

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. month), so filtering and more and more analytics are important to our customers. If it is, we’ll include it in Viral Heat. Raj [link] esta h.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. Well, it really starts with the ability to better aggregate and manage your content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this.

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

SEPTEMBER 22, 2015

It is a fantastic prospecting / sales resource for B2B marketers”). The tools are categorized into three groups: social media messaging & scheduling; analytics; and social landing page tools. Marketers Adopt Social Media Analytics Tools by eMarketer. marketing groups have adopted social media analytics tools.

Review 100

Review Tools Social Media HootSuite 100

Convince & Convert

JUNE 12, 2013

Questions work well, as does taking a page from the social aggregators and asking people to “Check this out” or “Let Us Know What You Think”. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. 1) Socialbakers.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Curata features powerful analytics that measures performance and sales pipeline impact.” — SnapApp. 9) RebelMouse.

Curation 214

Curation Tools Curata Flipboard 214

Convince & Convert

MARCH 22, 2012

Metrics like aggregate daily comments and likes per page and per post, and things like that. You can look at any major blog’s analysis of their Google Analytics data or whatever, and whenever you start getting sales-y, that’s when people tune out. Everyone loves talking about themselves. It doesn’t work.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Metrics like aggregate daily comments and likes per page and per post, and things like that. You can look at any major blog’s analysis of their Google Analytics data or whatever, and whenever you start getting sales-y, that’s when people tune out. Everyone loves talking about themselves. It doesn’t work.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. This article covers five blogging topics: WordPress setup, design, validation, plugins, and analytics.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Your Party is Lame The third front of Facebook’s war on websites is in the area of push versus pull.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Your Party is Lame The third front of Facebook’s war on websites is in the area of push versus pull.

Facebook 167

Facebook Consultant Social Media Sites 167