Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Sprout Social

AUGUST 14, 2023

Our analytics features help you uncover which content is driving the most engagement and, in turn, inform future content strategy. Employees can engage with trending LinkedIn posts from their coworkers, which drives a sense of community and inclusiveness. Plus, Sprout also connects with LinkedIn.

Platform 71

Platform Tools Curation LinkedIn 71

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Keyhole.co

NOVEMBER 17, 2020

You are making our communities healthier , and in return we want you to succeed. If you own a B2B business you’ll likely find your audience on LinkedIn or even Instagram. You can do this manually, or you can use social listening and analytics tools that automate the collection of audience insight.

Social Media 91

Social Media Marketing Hashtag Small Business 91

Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. month), so filtering and more and more analytics are important to our customers. If it is, we’ll include it in Viral Heat.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

FAQ 139

FAQ Content Consultant Social Media 139

Webbiquity SMM

SEPTEMBER 22, 2015

Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. 1) Socialbakers.

Social Media 207

Social Media Tools Netvibes Sample 207

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Curata features powerful analytics that measures performance and sales pipeline impact.” — SnapApp. 9) RebelMouse.

Curation 214

Curation Tools Curata Flipboard 214

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. This article covers five blogging topics: WordPress setup, design, validation, plugins, and analytics.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

MARCH 22, 2012

Metrics like aggregate daily comments and likes per page and per post, and things like that. You can look at any major blog’s analysis of their Google Analytics data or whatever, and whenever you start getting sales-y, that’s when people tune out. Everyone loves talking about themselves. It doesn’t work. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Metrics like aggregate daily comments and likes per page and per post, and things like that. You can look at any major blog’s analysis of their Google Analytics data or whatever, and whenever you start getting sales-y, that’s when people tune out. Everyone loves talking about themselves. It doesn’t work. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post.

Social Media 200

Social Media Tools Strategy Tips 200

Sprout Social

OCTOBER 17, 2016

You can track this in Google Analytics. Community building is also an important aspect of social media marketing. If you're in the B2B space, LinkedIn is a must. This will be a community for your customers, leads and prospects. You can find this in Google Analytics. Uses eye-catching photos in the feed.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Techipedia: Tamar Weinberg

APRIL 28, 2010

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. And now there are Community Pages! Who the heck needs it?

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Facebook Issues MySpace Privacy 277