Waxing UnLyrical

JUNE 26, 2015

Analytics, Power Search, AdWords, whole 9 yards. We’ll be focusing on internal communications and related metrics with our guests Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. Does content resonate w/ target audience?

Content 100

Content Journal Adwords Consultant 100

Bill Hartzer

AUGUST 21, 2012

– Provide strategic management of paid search campaigns against defined success metrics for various brands and categories. – Experience with major search engines and paid search networks (Google, Yahoo, Bing, Facebook). – Understanding of key industry metrics (CPC, CTR, CPA, CPM, ROI, ROAS, Conversion Rate, etc.)

Engineering 109

Engineering Paid Search CPA CPM 109

Hootsuite

AUGUST 2, 2022

One popular method is to use the Google Adwords Keyword Planner to analyze your website. If you’re on Facebook , Instagram , or Shopify , you should consider working one into your overall digital strategy. Consider common customer experience metrics like: Net Promoter Score. Implement it onto your site. And launch!

Template 77

Template Templates Strategy HootSuite 77

Twist Image

JUNE 19, 2015

Facebook made a major update and announcement this week. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). Time spent isn't a new metric in media, but it's an interesting one in a media format that allows users to interact, share and create with media.

Social Graph 40

Social Graph Adwords Metrics Curation 40

Kikolani

DECEMBER 3, 2014

Within fifteen minutes, I had entered my website information, connected my Google Analytics & AdWords accounts, and received most of the data from each tool. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook. Four tools, ten minutes. The SEO PowerSuite Toolset.

SEO 137

SEO Statistics Template Templates 137

Kikolani

NOVEMBER 2, 2012

Measuring Marketing Effectiveness: 6 Metrics You Need to Track – For content marketers, metrics provide deep insights into how our content is performing. Track these 6 key metrics for measuring marketing effectiveness. Be sure to follow Kristi on Twitter , Facebook , and Google+. Social Media / Social Networking.

Mashup 117

Mashup Resources SEO RSS 117

Buffer Social

JULY 23, 2018

From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV , marketers and businesses have their hands full. The top 5 actionable advertising takeaways from studying more than 750K Facebook ads. Let’s dive in! ?. Must-read resources from the episode.

Case Study 69

Case Study Study Social Media Tools 69

Twist Image

JUNE 1, 2012

adults) who are left cleaning up the operational mess brought on by a lack of metrics and operational scalability. This culture collision starts to explain why marketers are facing tech fatigue and why Facebook's IPO languished. Can you imagine a brand developing an advertising platform like Google AdWords ? facebook ipo.

Radian6 100

Radian6 Startup Marketing Adwords 100

Social Media Marketing

FEBRUARY 8, 2021

In a traditional PPC model like a Google AdWords advertisement, for instance, you only pay if anyone clicks on your ad and lands on your webpage. Email marketing tools can deliver several different predictive metrics, and boost both open rate and conversion rate. Sites like YouTube, Facebook, Twitter are perfect for video marketing.

Types 90

Types Marketing SEO Affiliate marketing 90

Twist Image

APRIL 19, 2013

Facebook was most cited as the hardest to maintain social-media platform, according to the survey." Once that hard work is done, a plan needs to be hatched about measurement, metrics and results. " They''re on Facebook , so how do I sell to them on Facebook?," " There is a big lesson in this data.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Kikolani

JANUARY 9, 2013

Bing, Google and Yahoo provide analytical tools that can help you track metrics and demographics. Google’s Adwords page provides a critical Keyword Tool that shows you the keywords Google users are searching. Be sure to follow Kristi on Twitter , Facebook , and Google+. 3) Writing According to the Reader’s Needs.

Content 160

Content Adwords RSS Survey 160

Kikolani

SEPTEMBER 1, 2015

To get enough conversions to run A/B testing, consider making the conversion metric for your A/B tests be something that occurs much more often, like a click through to another page, or a click on a specific button. Use Google Adwords or Facebooks Ads to do testing on titles and text in the ads.

Proposal 60

Proposal Adwords How To Cost 60

Razor Social

MAY 18, 2017

To get those juicy insights that can help you get better results from your marketing activities, you need to go through a set of Google Analytics admin settings and customize the reporting so you have a well-tuned stream of data and performance metrics coming in. Here you can link your GA account with AdWords, AdSense, AdExchange, etc.

Analytics 110

Analytics Google URL Adwords 110

Kikolani

APRIL 12, 2013

What PPC Account Managers Say They Do vs. What They Really Do – PPC account managers claim to be spending lots of time optimizing their accounts, but our data suggests that actual AdWords account activity levels are low. Be sure to follow Kristi on Twitter , Facebook , and Google+. Here’s why it matters.

Mashup 124

Mashup Resources FeedBlitz RSS 124

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. Here, they have a Facebook-only special offer, redeemable at all store locations in the form of a secret password. It’s the fault of businesspeople.

ROI 140

ROI Social Media Social CRM Survey 140

Razor Social

JULY 13, 2017

You’ll know if social media traffic came from a link you shared in a tweet, in a Facebook post, or in a LinkedIn group. Campaign Source – Here you’ll specify where you are sharing your link, e.g. Facebook, Twitter, LinkedIn, etc. In the example above, we’re adding Facebook as a source for our example campaign.

Social Media 111

Social Media URL How To Analytics 111

Josh S Peters

MARCH 8, 2013

Get started by visiting the Google Adwords homepage and signing up to the world’s largest PPC advertising network: adwords.google.com. A good way to track results is through online metrics services. You can also try Yahoo Ads as one alternative: [link] . Create a Social Media Presence . Network in your Niche .

Tips 165

Tips Marketing Adwords Yahoo 165

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

FEBRUARY 6, 2017

Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. You hear stories of how the top companies are “dominating” on social media, and how it’s where your audience is, so you have to be active on sites like Facebook, Twitter, Instagram, etc.

ROI 40

ROI Social Media Analytics Cost 40

Razor Social

NOVEMBER 29, 0002

On Facebook you can set up an ad (you don’t have to run it) targeted to your Facebook fans and then change the targeting options to work out the profile of your audience. For example, Twitter analytics or Facebook Insights. Supports Facebook, Twitter, Instagram, LinkedIn and Google+, Pinterest and YouTube.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

APRIL 19, 2017

The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. But the return you get from Facebook, Twitter, Instagram and other networks can be just as great, if not better than “traditional” marketing channels. Social Impacts More Than Just Social.

Social Media 105

Social Media How To ROI Hashtag 105

Buffer Social

SEPTEMBER 28, 2016

Recent episodes you might like: Why This Brand Gets 15-Fold Engagement on Facebook Live Video. Live Video: Creative Ways to Do a Live Show on Facebook. Sometimes, she’s joined by a Facebook ad expert, Rick Mulready, to discuss all about Facebook ads. How to Get Started with Facebook Live. Duration: 45 minutes.

Skills 40

Skills Social Media Hosting Marketing 40

Viper Chill

AUGUST 27, 2014

These people can definitely be reached via Facebook, Adwords, Blogging and outreach. ” Adwords: Dental Advertising $22/click, Lawyer Marketing $18/click to just name 2 of the top “niches” that are promoted to go after. Facebook sure they are there but its gonna be a tough go with little street cred.

SEO 79

SEO Company Hotels Marketing 79

Buzz Marketing for Technology

DECEMBER 15, 2010

One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. There are tons of ways to target folks on Facebook.

Advertising 261

Advertising B2B Facebook Adwords 261

Hootsuite

FEBRUARY 5, 2020

The Google Adwords Keyword Planner is a great place to identify the keywords most relevant to your brand. Even if you don’t advertise with Google Adwords, this tool is free to use. For example, head to Facebook and enter your keyword in the search box. List metrics for which your numbers are higher than the competition.

Analysis 145

Analysis Template Templates Social Media 145

ProBlogger

JUNE 2, 2014

It got shared and liked a few times on Facebook. Keyword Planner is showing a competition level that’s related to AdWords bids and how many campaigns are targeting these terms. It often illuminates keyword ideas that you may not have seen through AdWords Planner. Why has it had so little success?”

SEO 55

SEO Publishing Adwords Engineering 55

Convince & Convert

MARCH 8, 2012

My thought of the week is all about this new Facebook thing. I wrote a blog post today called, “ Fourteen Ways that New Facebook Betrays Small Business ,” and I feel like everything they announced last week is pretty nifty if you’re a larger company that has a staff and some social media consultants at your disposal.

Company 120

Company Instagram B2B Survey 120

Convince & Convert

AUGUST 2, 2012

Because sometimes, for example, Facebook advertising sponsored stories is a combination of factors. Jeremiah : Well, I think the first point you alluded to, the Facebook social ads, is where we started to see a lot of this merge. I think the metric side of that is difficult. You have several other examples in the report.

Social Media 115

Social Media Groups Groups Team 115

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265

Marketing SEO Journal Engineering 265

Buffer Social

NOVEMBER 30, 2016

Facebook pages. Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter , blogging and podcasting , and how to use Facebook to create a business page and get it noticed by current and potential customers. Monitoring strategies for Facebook, Twitter, and more.

Class 40

Class Skills Social Media Marketing 40

ProBlogger

JULY 20, 2011

Set up a budget : If you believe in your site’s business model, set aside some money (even $25 a week) to run Google Adwords / Facebook ad campaigns. Examine ProBlogger very carefully and note where the search, social media icons, email subscription, products and Facebook fan page are placed. Above or below the fold?

FeedBurner 42

FeedBurner Adsense Campaign Software 42

ProBlogger

JANUARY 8, 2015

It got shared and liked a few times on Facebook. Keyword Planner is showing a competition level that’s related to AdWords bids and how many campaigns are targeting these terms. It often illuminates keyword ideas that you may not have seen through AdWords Planner. Why has it had so little success?”

SEO 20

SEO Engineering Adwords Publishing 20

Sprout Social

JUNE 20, 2019

Features such as our Facebook Competitors report allow you to compare your own growth with competitive pages without having to creep on their Facebook day after day. Access to these metrics makes competitive analysis a more passive process rather than an active one. Focus on Metrics First. Context matters. Social Blade.

Analysis 104

Analysis Tools Compete Aggregator 104

ProBlogger

FEBRUARY 20, 2013

Search on social media: A simple search on Facebook, Twitter, and Google+ also told me a lot about the seller, and how he deals with others. One of the things I discovered as I looked at this data was that Facebook and Twitter aren’t in the top ten traffic sources. Today everyone is social, especially bloggers.

Case Study 43

Case Study Study Buy Adsense 43

Convince & Convert

MAY 29, 2018

45 percent of people watch more than one hour of Facebook or YouTube videos per week. Facebook videos. Facebook: 16:9, 600 pixel minimum width, 720p, up to 240 minutes, but average view length is 15 seconds. Video Goals and Metrics. Well, you’re on the right track and asking the right questions. comScore ].

Platform 152

Platform Campaign Video YouTube 152

Twist Image

MARCH 14, 2012

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? In it, Eric Farkas from appssavvy says: "If you look at some of the most popular sites and apps ( Facebook , Twitter , Spotify , Pandora , Instagram ), none of them generates advertising revenue through page views. ad platform.

Adwords 106

Adwords Social Graph Affiliate marketing Advertising 106

agora pulse

JANUARY 9, 2020

spent on AdWords but influencer marketing delivers an average earned media value (EMV) of $5.20 less than macro-influencers and 7x less than celebrity influencers on Facebook, Instagram, and YouTube. Instagram, Facebook, YouTube, and Snapchat are effective marketing channels. per $1 spent. IGC makes your products more relatable.

Social Media 96

Social Media CPM ROI Marketing 96