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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I’ve been meaning to do this braindump for a while now. I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. paid media plan.

How to: Develop an Advanced Understanding of Social Media

SocialFish

Social media, as a professional endeavor, is still in its youth; has just started to think about the opposite sex, get hair in weird places, and catch wind of the Hunnic acne horde. I’m foregrounding this claim because, to some, it might seem like the glut of social media job opportunities is indicative of maturation. What are social media users?

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. companies now use social media for marketing.

How to Write a Press Release in 4 Easy Steps [+Examples]

Writtent Blog

These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media. Press releases generate social signals and increase publicity. Bonus: Examples of quotes that work can be found here. Great Press Release Examples. Press releases are: Short.

The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity SMM

Social media monitoring tools continue to proliferate in number and advance in functionality. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma. And real important.

Favorite Social Media Management Tools for Small Business

Convince & Convert

Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. If you’re thinking about adopting a social media management tool, there are several questions you should be asking yourself and your team before you dive in.

Facebook Ads or Google AdWords: Which One’s for You?

ProBlogger

Chief among the search advertising platforms is Google AdWords (Note that Google still dominates the search game with nearly two-thirds market share). On the other hand, social networks, such as Facebook, have added another dimension to display network advertising. Facebook is considered to be the social network, with nearly a billion accounts worldwide. Not many I would say.

Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare). Is social media ROI attainable?

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? That said, such a broad determination means you can be a social media marketer and not know it.

Get Social Media Right: Five Things you Just Can’t Miss

ProBlogger

There’s no doubt social media is important for businesses to engage with potential and existing customers. Social media is best used for engagement. Social media allows you to sell (without actually pushing). LinkedIn meanwhile is a great platform to establish your social presence, attract clients, employees, vendors, and even investors. hours.

Google: The search party is not over

Idaconcpts

The fact that 90% of their revenue is still based on the AdWords and AdSense business model and the web is becoming increasingly social, which Google has not been a player in. Has Google missed out entirely on the trend in social media? Social media is not going to make search irrelevant as Copeland alludes to in his article. Absolutely. don't think so.

Social Media Monitoring Tools Comparison Guide

www.pr2020.com

blogs, forums, social networks) and responding to relevant posts is an effective strategy for organizations looking to: understand brand perception from internal and external audiences, connect with buyer personas , increase visibility online, establish thought leadership , provide value to their online communities and become familiar with how target audiences interact online. What Next?

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

increasing social engagement, website traffic over time, etc.) To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. ” — RazorSocial (Social Media Analytics).

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? How can paid, owned, and earned media be harmonized to achieve business goals? Reasons Social Media Is Critical To Your SEO by Convince with Convert.

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What’s the Secret to Monetizing Social Media?

ProBlogger

Have you been able to make money from social media? Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media. love what Gary Vaynerchuk says in this interview when asked, “How do you monetize social media?” His answer: the same way you monetize any other media. Vaynerchuk says that from newspapers to magazines, to blogs and commercials, advertising has been the backbone of social media monetization. Social media is all about conversation. Conclusion.

Top 25 Blogging and Social Media Posts on Kikolani

Kikolani

Fetching Friday Many great posts over the last year have been from my Fetching Friday series, where I compile the best posts of the week throughout the blogosphere on a variety of topics, including blogging, social media, SEO, personal development, and more. Social Media. Learn about the benefits and ways to be more accessible on social media. Series.

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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. Shopping.com, for example, will list the vendor with the combination of the lowest price and the best customer reviews first in its results. Google AdWords advertisers are increasingly being held accountable for the quality of their customer service.

What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. Read Huge thanks to Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We are back on Social Pros.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends  – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape. The

22 Simple Tips to Grow Your Email List Organically

yMarketingMatters

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Include Social Share Buttons: Make sure these are everywhere so people can share on their social media networks easily with one click! 8. Include ALL social sharing buttons. 9. How much more? Email? love them. Yasmin.

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26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. ” How to turn LinkedIn into a relationship filter by SmartBlog on Social Media. Optimizing Your LinkedIn Profile and Use.

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Around two weeks ago I came across a post on Reddit about Hearst Media. I was unfamiliar with Hearst Media but very familiar with the brands they own such as Esquire, Elle and Cosmopolitan. Even if the links in question are from some of the biggest media brands in the world. Here’s a few examples. Social MediaSo Why Am I Surprised? At least not to me.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. Social Media (and Beyond): Small Business.

The Reddit Marketing Guide

Spin Sucks

By Jessica Malnik I truly think there is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit. There’s a subreddit for jerky ,  dog shower thoughts , many NSFW (not safe for work) examples, and my personal favorite: Find a reddit—a subreddit to find other subreddits. Reddit is nicknamed the “front page of the Internet” for a reason.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Developers have touch-screen-specific controls at their disposal, and customization can be achieved through injection of JavaScript, for example. For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. Rule #1: Don’t Become Complacent. Rule #2: Always Be Refining.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? link].

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Five Steps to a Social Listening Program

Spin Sucks

If you’ve seen Jay Baer speak, you’ve seen his example of a motel review on TripAdvisor that has been sitting there for YEARS talking about fear of being murdered in the motel and HIV in the mattress. Use the Google Adwords Keyword tool and determine carefully your listening topics. Social Media Social Media Strategy digital strategy lisa gerber social listening

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

It’s the fastest-growing social network ever. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media? It will fundamentally change SEO.

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., And if your prospective buyers are using Google less, WPO maximizes your brand’s visibility in whatever channels, media or sources they are using in its place.

Is Social Media BS?

Webbiquity SMM

Key point #1: Social media is a critical component of inbound marketing. Successful marketers can’t rely solely on social media or treat it as a silo, separate from other marketing activities. Key point #2: To be successful with social media, you need to change the way you do business. Social media is different, however. Fix it.

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. How is the role of social media evolving in online visibility? ” Indeed!

Can Ads Actually Make Foursquare Better

Convince & Convert

have no reason to doubt their data, but anecdotally I see “check-in” waning, at least amongst the people I follow in social media. This makes location an element of a social behavior, rather than requiring a distinct check-in behavior to demonstrate location. This sets up the same dynamic as Google has with its AdWords. Whither the Check-In? kind of doubt it.

6,595 Words on a Traffic Generation Tactic You’re Not Using (But Should Be)

Viper Chill

It doesn’t require paid advertising campaigns via Facebook or Adwords. Although Ali shared a lot of examples in his post – a few of which will be covered here – I couldn’t help but think of far more in other industries that could give you inspiration for your own successful side project. It was shared on social media over 1,400 times. Blog Tyrant.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. Everyday I provide support on the social web to customers. Enjoy! Tweet This!

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The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Here’s an example of Likes by Pages after checking Pat Flynn’s Smart Passive Income page and MJ DeMarco’s The Fast Lane Millionaire page. Sadly the only examples I can give would give away the other niches and countries I operate in. If a miracle happens and people start sharing ViperChill statuses – hah – I’ll share some examples. Really.

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including  Jason Falls and Chris Brogan. Kissing Cousins: Search and Social Media. Google Knol, for example. But enough about that.

The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

When it comes to setting up a search and social strategy there is no end to the ways you can put the pieces together and it can be as simple or as complex to piece together as you want / need it to be. The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary.

$1K Profit (Almost) in 1 Week: My PPC Case Study

Viper Chill

” I had originally announced that I was going to use Google Adwords for this campaign and I was going to promote two websites I already run. Step 5: Big Money, Let’s Dominate Adwords too! I was obviously very happy and excited from the results for my previous test, so I thought I should start setting up things with the Google Adwords network. Social Media

The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

So far in the convergence of search and social we have talked about Social Media / SMO ,  Search / SEO and ZMOT. We start off this week by turning our eye towards paid media, which as a very valuable position as it straddles all of the aspects already discussed. In the world of marketing there are 3 main categories that media falls in to. P.O.E. Owned. Earned.

How My Guinea Pigs Became Famous Guest Bloggers

Waxing UnLyrical

Take, for example, my post on guinea pigs and tomatoes. For example, Google “allintitle: can guinea pigs eat tomato” and then compare it with “allintitle: can guinea pigs eat tomatoes”. Go to Google Adwords Keyword Tool and check how many global monthly searches are performed for the keywords in question. Guest post by Jessica Torres. Next , determine the search demand.

Best Internet Marketing Posts of 2008: Social Media, SEO, and More " techipedia | tamar weinberg

Techipedia: Tamar Weinberg

There’s no order to the posts; I’ve used my bookmarks and a variety of social sites and peer recommendations to create this list. Social Media: Generic Strategy: 50 Ways to Use Social Media : Jeremiah Owyang shows how you can apply social media to some standard social computing objectives. What is the ROI for Social Media?

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