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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. How large is their following? What is their engagement rate?

Analysis 184
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. It’s not perfect, but it is a good idea generator – a place where you can be inspired and then go get more specific data about search volume in other ways. Google Analytics.

Adwords 278
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The Social Media Analytics Compass: What and How to Measure

Razor Social

For example, are they entrepreneurs, marketers etc. For example, add an interest and see how many of your fans has that interest. For example, if you are media site you get paid for advertisements and more traffic means more money! For example, Twitter analytics or Facebook Insights. Tools used for Social Media Analytics.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. This morning I typed into Google the search term: VoIP.

Marketing 217
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How Facebook Marketing is Changing (And How to Be Prepared)

Buffer Social

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. For example, its recent focus on Stories and Groups could be seen as a way to encourage more unique content. Too busy to read? Just click the play button below to listen to this post.

API 111
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and determine what blogs they read, social networks they use, forums or wikis they use, etc. Check Google adwords tools and trends to find the search terms used most by your consumer and your competitor’s consumer.

Strategy 186
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Mark it down people ;-).

Marketing 157