article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. Digital Media and Marketing Framework Example. Company employees as ambassadors, for example. We also recommended Google AdWords.

Marketing 367
article thumbnail

How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. How large is their following? What is their engagement rate?

Analysis 188
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. Digital Media and Marketing Framework Example. Company employees as ambassadors, for example. Most employees have social media accounts.

Marketing 195
article thumbnail

How To Leverage Your Social Networking Sites When Visiting.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Leverage Your Social Networking Sites When Visiting Influence Centers & Referral Sources While this post is specific to my friends at Senior Helpers , the underlying principle is applicable for all businesses – so read on!

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Digital Media Framework Example. Here’s an example framework which demonstrates a marketing challenge…getting the new apartment block of a not-for-profit organization rented out. Company employees as ambassadors for example.

Marketing 199
article thumbnail

Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

Ads – Facebook Ads is a business model similar to Google AdWords (which is one of the best ad models out there) but it takes that ad platform to the next level. I am here to tell you that Facebook is in the same position as they make everything more social by sticking the “like” button on everything and adding mobile features.

Facebook 260
article thumbnail

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. You can find him on Google+ and all the other social networks. Then take those new ideas back to the Google Keyword Tool and gather more info.

Adwords 278