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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords.

Analysis 186
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. The more times it’s searched, the more difficult it is to compete for that phrase. Technically, this is a tool designed for PPC usage, but it’s the standard tool most people use to begin their keyword research.

Adwords 278
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How My Guinea Pigs Became Famous Guest Bloggers

Waxing UnLyrical

Take, for example, my post on guinea pigs and tomatoes. For example, Google “allintitle: can guinea pigs eat tomato” and then compare it with “allintitle: can guinea pigs eat tomatoes”. Go to Google Adwords Keyword Tool and check how many global monthly searches are performed for the keywords in question.

Blogger 226
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Keyword Research for Blogging

Kikolani

Using Google Adwords Keywords Tool , enter one of your words (example: “blogging tips&# ). Google Keywords Adwords Tool Search. Google Keywords Adwords Tool Search Results. As an example, (SEOT: 80 and SEOC: 30000 or 50000). The lower is the PR, the easier it will be for you to compete to a top position.

Research 142
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Examples of sites using Mobify include Boing Boing and A List Apart. Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. It couldn’t be easier to produce an Animoto video.

Tools 247
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The Difference Between SEOs and Search Engine Marketers

Bill Hartzer

SEMs tend to be very willing to share “trade secrets” with each other, as they are navigating the ever-so-confusing waters of Google AdWords , Bing Advertising Intelligence , Facebook advertising , and Doubleclick. It’s the way SEOs and Search Engine Marketers work.

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How to Set Your Instagram Ads for Better Website Conversion

agora pulse

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. Competition aside, Instagram Ads is an incredible platform that yields relatively high numbers of engagement and conversion, including website conversions.