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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 184
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10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

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Must have digital skills for PR pros

Sherrilynne Starkie

They pull actionable insights from data, they experiment and are always innovating. And they need be bona fide social media and inbound marketing experts. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points.

Skills 179
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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. No time to read this article now?

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How to Measure the Value of Social Media

Sprout Social

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

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The Failure Of Social Media

Twist Image

Social Media doesn''t work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. Yet, almost 50% say they''ve increased their time spent on social media, and only 7% have decreased their time.

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5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

You Will Understand The Power Of Interpersonal Communication And Social Media. Attending a course on marketing, particular a course that focuses specifically on communication or social media marketing , will allow you to see the power, reach and impact of social media on our everyday lives.

Course 113