Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Advertising 107

Advertising Social Media Strategy Tools 107

Social Media Today

JUNE 28, 2023

A new report suggests that many TrueView ads did not meet Google's placement standards.

Google 148

Google Research Advertising Video 148

Sprout Social

JANUARY 23, 2024

Welcome to the first edition of the Post Performance Report (PPR). For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Within 24 hours, the posts racked up 2.9

Report 111

Report Brands Library Sentiment 111

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Analysis 94

Analysis Report Examples Tools 94

Jon Loomer

SEPTEMBER 16, 2019

Facebook Ads Manager and Ads Reporting have seemingly every metric possible. If you’re like most advertisers, you export your stats into a spreadsheet, create a new column, and use formulas to generate this new metric. Thanks to an update to Ads Reporting, this is no longer required. What do you do? This is the fun part.

Metrics 165

Metrics Report Facebook How To 165

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. If your video was found within another video or Reel, which one? Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. Delivery Reports. First, you can download the Delivery Report.

Video 178

Video Facebook Report Publishing 178

Social Media Today

AUGUST 9, 2023

A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads.

Google 148

Google Video Metrics Advertising 148

Social Media Today

AUGUST 9, 2023

A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads.

Google 147

Google Video Metrics Advertising 147

Sprout Social

JANUARY 27, 2021

Want to know which of your videos are binge-worthy? That’s why we put together this guide breaking down the core pillars of YouTube Analytics, including: General Reports. Watch Time and Audience Reports. Engagement Reports. Earnings Reports. YouTube Analytics: General Reports. The Overview Report.

Analytics 142

Analytics YouTube Video Embedding 142

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Who should advertise on TikTok? .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Jon Loomer

JANUARY 31, 2024

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. Standard and custom events: Both of these can aid reporting.

Eventful 173

Eventful Conversation API URL 173

The Realtime Report

NOVEMBER 16, 2020

Video Content Tips for Facebook. One of the most engaging forms of content on social media is the video clip. Facebook is a platform that’s particularly heavily loaded with great video content, all being used to help accounts – be that personal or business – go viral and eventually build a profitable brand.

Video 172

Video Tips Content Facebook 172

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

Advertising 118

Advertising CPM CPC Buy 118

Jon Loomer

FEBRUARY 14, 2024

There’s plenty of controversy within advertising circles about view-through conversions. Some advertisers embrace them and others ignore them. That means that unless you changed it, conversion reporting is based on anyone who clicked your ad and converted within seven days or viewed your ad without clicking and converted within a day.

Conversation 147

Conversation Advertising Report Video 147

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. Screen time increases.

Report 145

Report Social Media Yahoo Analysis 145

Jon Loomer

OCTOBER 2, 2023

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. The Attribution Setting determines optimization and reporting. Let’s recap what is reported.

Conversation 176

Conversation Data Advertising Report 176

The Realtime Report

SEPTEMBER 12, 2022

How to Monetize Your Videos. Suppose you have plenty of videos on YouTube and an army of subscribers. Let’s dive into the details of how you can monetize your videos via a video streaming service. Let’s dive into the details of how you can monetize your videos via a video streaming service. Contact Setplex.

Video 91

Video How To Price Advertising 91

Jon Loomer

OCTOBER 4, 2023

Meta advertisers have plenty to get confused about. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. Since Meta supports these specific events that all advertisers can use, Meta has access to global data about the people who perform those actions.

Eventful 184

Eventful Conversation Embedding URL 184

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Over Reporting: This tends to be because you set up something wrong that leads to double or over counting. It’s a common problem. Really good.

Report 177

Report Sample Samples API 177

Jon Loomer

NOVEMBER 1, 2022

This is some of the best news advertisers have received in a while. At the moment, though, I haven’t seen anything official from Meta on the reasoning behind it, the quality of that reporting, or what it means for the future of optimization and reporting. Optimization vs. Reporting. The History of 28-Day Click.

Privacy 206

Privacy Advertising Aggregator Report 206

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. incremental conversions. 71% lower cost per incremental conversion.

Advertising 121

Advertising Facebook CPM Committee 121

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix. Pinterest Promoted Videos at Max Width.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Ignite Social Media

OCTOBER 3, 2016

The first presidential election makes real-time history, while Facebook tries to make up for inaccurate reports, all in this week’s Social You Should Know. Twitter Continues to Evolve Advertising. Twitter is allowing advertisers to “have it their way” when it comes to clicks and conversions.

Report 138

Report Facebook Metrics Advertising 138

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. How to find Facebook video metrics.

Metrics 131

Metrics Video Brands Facebook 131

Twist Image

MAY 8, 2014

You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper?

Advertising 102

Advertising CPM Video iPad 102

Jon Loomer

JULY 21, 2018

I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. Another opportunity is to dive more deeply into Reach reporting at the Post Level. Why You Need to Report on Facebook Post Reach. First, let’s clarify reporting of organic and paid reach metrics. Facebook Post Reach Defined.

Report 162

Report Facebook Organization Metrics 162

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Jon Loomer

AUGUST 23, 2023

One of advertisers’ biggest requests is Meta ads benchmarking information on what to expect for performance. Of course, you can’t just compare your results to all other advertisers. Go to your Ads Reporting… This is not within the main Ads Manager interface, so you’ll need to do some digging.

API 147

API Cost Report Consultant 147

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. You can create custom metrics in either your custom ad reports or within Ads Manager itself.

Metrics 214

Metrics Examples Facebook How To 214

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 111

Advertising Strategy Facebook How To 111

Jon Loomer

OCTOBER 20, 2021

Imagine you have an important YouTube video embedded on a page of your website. If someone watches that video, it will tell you that they are a potential lead. Configure the Video Variables in Google Tag Manager. First, you’ll need to tell Google Tag Manager the actions related to a video you will want to track.

Eventful 212

Eventful YouTube Video Google 212

Jon Loomer

OCTOBER 10, 2023

Custom events and custom conversions confuse too many advertisers. Both require the pixel or conversions API and help you define conversions that are used for reporting and optimization. That could mean only those who watched a specific video or spent more than a minute on a certain page. Do you know the difference?

Eventful 152

Eventful Conversation Embedding API 152

Jon Loomer

MARCH 22, 2022

The changes to Facebook (or Meta) advertising due to iOS 14+ in 2021 were significant. Regardless of whether your audience is on an iOS device, advertisers saw impact related to conversion attribution , optimization, and targeting. This feature disappeared rather quietly, so most advertisers may not have noticed. Watch Video.

Facebook 196

Facebook Advertising Conversation Report 196

Webbiquity SMM

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Facebook advertising reaches 2.18 Facebook advertising reaches 190 million people in the U.S.,

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

The Realtime Report

MAY 7, 2014

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

Mobile 177

Mobile Study Video Press Release 177

Sherrilynne Starkie

DECEMBER 13, 2018

Facebook is testing search ads in its search results and Marketplace, according to industry reports. Advertisers can use the Facebook Ads Manager to extend their existing news Feed ads to the new “Search” placement. The post Top five: audio and video social media innovation appeared first on Sherrilynne Starkie. — SS.

Social Media 150

Social Media Video YouTube Instagram 150

Jon Loomer

NOVEMBER 18, 2023

Not nearly enough advertisers use or even know about breakdowns… They’re found by clicking the breakdown dropdown menu in between Columns and Reports in Ads Manager. There are six categories of breakdowns.

URL 134

URL Types Advertising Report 134