The Truth In Digital Advertising
APRIL 24, 2016
There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. The true state of digital advertising. digital advertising revenue hit $60 billion last year. advertiser.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Facebook video and Facebook Live are the two main products that will attract the most attention from marketers, but not before they identify a person (or animal, for that matter) with a robust following to participate in an engaging campaign across either platform. So what is Facebook video anyway? Believe it or not, Facebook is the answer for marketers. And what about Facebook Live?
Mobile Video: 92% of Viewers Share Content
The Realtime Report
JANUARY 7, 2013
Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Only 12% share video via Twitter.
Facebook Advertising Policies in a Nutshell – Get Your Ad Approved
JULY 1, 2016
It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. ” Instead, it’s time you educate and empower yourself to better understand the Facebook advertising policies. Guidelines for lead advertising.
76% of Mobile Video Ads Are Viewed In-App [Study]
The Realtime Report
MAY 7, 2014
Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video. “…Mobile video is beyond the tipping point.
Instagram to Offer Social Advertising to All This Year
JUNE 11, 2015
By Eleanor Pierce Am I the only one who likes some of the social advertising on Instagram ? Maybe my attitudes about some brands have been influenced by the social advertising images that pop up in my feed as I scroll. In a blog post , the Facebook-owned image-sharing network announced it will open its social advertising capabilities to all advertisers later this year.
Why User-Generated Video Content Ups Your Credibility
Convince & Convert
MARCH 17, 2016
In the past few years, videos have started taking over—and it’s easy to see why. Videos are also very diverse in their application. From From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. When it comes to your business, videos can offer a great boost in exposure and engagement. This includes video.
How to Build Trust in Your Brand Using Video
Techipedia: Tamar Weinberg
FEBRUARY 14, 2012
Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. Transparency is a key issue when creating videos with good content. This leads nicely onto the next video: Dove Evolution Commercial. The video builds consumer trust through its transparent look into the makings of a commercial.
Will Instagram-like Apps for Videos Become the Next Big Thing for Brands?
JUNE 20, 2012
Today I’ll take a look at how brands are using video sharing apps to strengthen their brand identity. Video sharing apps. Lately, we’ve seen a large number of video sharing apps exploding in popularity for individuals, and notably the apps SocialCam and Viddy have been labelled the “Instagram for video”. Branding through video sharing.
Does Advertising Even Work Any More? Of Course It Does!
JULY 5, 2016
Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Advertisers may not like that consumers don't "engage" with their ads. For all of the problems that advertising - as an industry - faces, make no mistake about it. I'm talking about all types of advertising here: internet, native, TV, video, mobile, print, branded content, matchbooks, stunts, product placement, sandwich boards. Everyone is entitled to their opinion, so here's mine: Advertising is alive and well. advertiser. brand.
The Future Of Advertising Is. Magic?
JUNE 24, 2016
How much of great advertising is magic? watch countless videos on YouTube of magicians (and how they do their tricks). Also, check out Shin Lim : Tags: advertising. advertising award. great advertising. This is a big week in the marketing world. In case you have been living under rock, this is the biggest week in marketing. Who said what? Who did what? That smell?
Five Facebook Advertising Features You Haven’t Tried Yet
DECEMBER 22, 2015
Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Looking for the next big thing in Facebook advertising ? Feature videos. Carousel ads.
Twitter Huddling With Potential Advertisers for Thursday Night NFL Streams
JUNE 23, 2016
source told Wagner the packages are priced at $2 million to $8 million per advertiser, depending on ad quantity and placement (in-game versus pregame or postgame), and vice president of North American revenue and global revenue strategy Matt Derella told Wagner in an interview that Twitter aims to sell 10 to 15 of those ad packages. According to Wagner, advertisers will be able to add branding to these feeds. Training camps haven’t even opened yet, but Twitter’s efforts to capitalize on its $10 million investment to stream National Football League games are in midseason form.
Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!
JUNE 27, 2016
Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. ” Then, the next question I hear is…”why doesn’t Facebook advertising work for me and my business… I have tried it numerous times and finally just gave up.” ” Does this sound familiar?
What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. video, streaming, Snapchat, etc.), total of 34 advertiser categories represented nearly 800 sponsoring brands. billion pages each month.
The Best Video Content for Every Step of the Marketing Funnel
Convince & Convert
APRIL 4, 2016
What has this got to do with video content marketing? How Video Content Energizes Your Funnel. Video content can help raise the heat on your marketing funnel. But have you tried using video as part of your content marketing to speed up that process? The aim of these promotional videos is to share your values, mission, and ultimately your brand with your target audience. With
Who Won the Super Bowl of Advertising?
The Social Media Incubator
FEBRUARY 2, 2015
In the Media Online marketing Public Relations Social Influence Viral Videos best super bowl commercial budweiser super bowl commercial mcdonalds super bowl commercial super bowl xlix The big game brings a lot of discussion around the big plays, or in the case of this year’s Super Bowl, the final plays. But another major topic surrounds something outside of the game, the ads. story.
Video Branding, YouTube Style
Small Business Mavericks
JULY 1, 2012
If television advertising has been off limits to you because of the high cost of production, maybe you can turn to online video marketing – or video branding if you prefer – instead. It seems that YouTube is working on putting together a marketplace where video marketers and on screen video talent can hook up. The YouTube celebrity makes a video endorsing your product or service. Video Marketing Branding small business video branding YouTubeThink of it as a celebrity endorsement agent for YouTube channels. You bet it would.
Video Killed the Video Star
DECEMBER 15, 2014
Here is the November edition, “Video Killed the Video Star.” ” Everyone is talking about how important video is to online content and marketing. They’re also saying TV advertising is dying. This month we dig deep into the video market to give you a complete briefing on the Internet video trend. People love video content.
Social Media News Ticker: Facebook Video Ads Expand Outside U.S.
The Realtime Report
MAY 27, 2014
Facebook to expand video ads to seven countries outside U.S. – Facebook’s video advertising service, featuring 15-second video ads that play automatically, are expanding to a limited group of advertisers in France, Germany, Brazil, Japan, Canada, Australia and Britain (re/code). Facebook. Twitter. Instagram. ” (AllFacebook). Pinterest.
LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!
FEBRUARY 19, 2013
The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. The advertising rules were revisited in an attempt to make them easier to understand, and to clarify what some of them mean. The Florida Bar Association continues to encroach on lawyers’ digital real estate. Nancy Myrland. Indianapolis.
Is Native Advertising “The Only Online Advertising”?
Small Business Mavericks
FEBRUARY 10, 2015
Her list of 3 Digital Marketing Trends That Will Start in 2015 reads like this: Video and image-based marketing will be very important — unless your particular audience is very interested in words over pictures. Native advertising is the only online advertising — wait. What Is Native Advertising? haven’t done a survey, but I’ll bet that if you asked a hundred digital marketers what native advertising is you’d get some different definitions. They would all agree, however, that native advertising fits the context it is viewed in.
LiveRail Derailed: Facebook Shutting Down Video Ad Exchange
MAY 27, 2016
Facebook announced in January that it would no longer accept ad-serving customers for LiveRail and that it would transition existing ones to other products, and now it appears to be the end of the line for the programmatic video ad exchange. The Wall Street Journal reported that LiveRail will be shut down, although the LiveRail brand may still be used on new ad tech products for video ads. This is what many of our publishing partners told us they wanted, and we believe this will make video ads more relevant to the people who watch them.
Native Advertising Is Everybody's Problem
SEPTEMBER 12, 2014
Have you jumped on board the native advertising train yet? Yesterday morning, I moderated a panel discussion at Content Marketing World in Cleveland titled, The Hottest Term in Content Marketing: The Opportunities in Native Advertising. None of the panelists could agree upon a set definition for native advertising. Still, there is an enthusiasm for the advertising opportunity.
Streaming Video: A New Marketing Moment?
Small Business Mavericks
SEPTEMBER 24, 2013
According to a recent press release , 51% of Americans have watched screaming video in the past week. people using online streaming video through technology such as tablets and smartphones. One of the reasons it’s up, I would suspect, is the ability to view streaming video – or at least the ease of downloading video. So that doesn’t mean that you should rush right out and invest thousands of dollars into your streaming video show. Video Marketing Branding online video sponsorships YouTube Or does it? What do you think?
How The TV Industry Just Hurt Television Advertising
SEPTEMBER 4, 2015
What is the value of your personal data to an advertiser? This joint venture of NBC , Fox and Disney was created as a place where consumers can, primarily, watch ad-supported video (with a focus on TV shows) for free (and yes, there are subscription services available that offer a richer catalogue of content and more depth of functionality). Breaking it down: the television networks developed a digital channel to distribute their content (and an added traditional advertising stream). What about the advertising? People hate advertising. advertising.
List of 8 Social Media Anti Advertising Ads
JANUARY 11, 2012
What happens when the consumer fights back against the advertiser (using social media channels)? If you want more information try: Wikipedia – Parody Advertisements. I see this “consumer creating anti ads” as an offshoot to culture jamming. Warning: May Make Advertising Agencies Cry. 1. Guessing that Starbucks got the “advertising message”?
Digital Advertising Is The New Mass Media
APRIL 24, 2015
That was a tough title to write. I was there in the beginning of online advertising. Real advertising. Digital advertising is now a $50 billion dollar business. digital advertising revenue rose 16% to $49.5 Hidden in the numbers: social media advertising jumped 57% to $7 billion in 2014. Seeing brands wake up to the possibility that advertising can be something a whole lot more relevant than the traditional 30 second spot. They're looking for mass reach and achieving it with very traditional types of advertising solutions. digital advertising.
Why Do People Think Facebook Video Ads Are a Good Idea?
JUNE 2, 2016
The best way to understand Facebook video ads is to understand why video has taken over the Internet and continues to take up more and more space within the marketing and social media space. Once you understand the importance of online video, the leap to discussing Facebook video ads and their importance is a small one! Get a slice of the pie with Facebook video ads!
The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
MARCH 5, 2015
Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Really.
Facebook Helping Businesses Create Videos
MARCH 2, 2016
Facebook is helping its advertisers create videos about their businesses. The videos are fairly short, typically about under 30 seconds, and are the business owner (or page owner) can customize it to their liking. From what I can tell, it’s limited to current Facebook Advertisers who have business pages on Facebook. Select the photos you want to use in the video.
6 Instagram Trends Marketers Should Know
JULY 6, 2016
Whether it’s new filters, video editing tools or a refreshed design, there’s a lot to keep up to date with on with Instagram. To keep its platform fresh, Instagram launched its own 1-second video app called Boomerang. The app is extremely easy to use and simply records one full second of video and loops it–much like a GIF. But what does this mean for your business or brand?
Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration
OCTOBER 7, 2015
Facebook lead ads rolling out: Includes desktop, video, carousel and CRM integration! In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. Advertisers can ask for a long list of information (I’ll get to that in a minute) in addition to asking custom questions. Lead Ads with Video. Click To Tweet.
Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?
JUNE 29, 2016
Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? The truth is that although the Facebook boosted post advertising option is very easy to use and may often seem easier than other Facebook advertising options, there are clear scenarios where it may be worth your time to consider the alternative options. iTunes. Stitcher. SoundCloud.
The Trouble With Online Advertising
AUGUST 21, 2012
Is online advertising any good? They initially sold us on 'banner' advertising by telling us that display ads would be so much more effective than static print ads because people would interact with them. It would be easy to dismiss Hoffman as a traditional ad guy, doing everything in his aging power to hold on to the dream that tomorrow the mass population will wake up and stop using their DVRs to skip television advertising, or that cities all over the world will stop banning billboard advertising as visual pollution. very early days for online advertising.
Digital Videos Is The New 3D
JULY 18, 2015
Yes, advertisers are still producing 30-second spots, but with that comes digital video - an entirely new and evolving landscape. Sadly, we still see advertisers just pumping their 30-second spots into pre-rolls on YouTube , but that's not the win. For years, I've been pushing a new ethos out into the advertising ether. advertiser. advertising. video.
Should You Care About Instagram Video?
Convince & Convert
JULY 10, 2013
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Instagram video, and whether we should care as marketers. There have been lots of breathless blog posts recently that attempt to pit Vine and Instagram video in a head-to-head battle, as if we must choose in a beta vs. VHS way. Two important differences, however, are in video length and looping.