How Facebook Live Will Impact the Near Future of Video Advertising
AUGUST 24, 2016
What does Facebook Live mean for the future of video advertising? As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. Facebook Live and in-feed video are catalysts in that growth. But wait a minute: What do agencies want?
Why B2B Advertisers Need Facebook
JANUARY 9, 2017
Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate. No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. But guess what?
Give Your Campaign Video Marketing Boost
The Realtime Report
OCTOBER 30, 2016
Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. Making Your Video Relevant. Positive ROI.
The Truth In Digital Advertising
APRIL 24, 2016
There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. The true state of digital advertising. digital advertising revenue hit $60 billion last year. advertiser.
Display Advertising Is A Failed State
DECEMBER 27, 2016
Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. On one had, the smart advertisers are finding a tremendous amount of value in certain online/digital advertising channels (think about search engine marketing, affiliate marketing, email marketing, specific targeting capabilities on Facebook , being smart with YouTube pre-rolls, etc.). advertiser.
Facebook Extends Auto-Captioning to Videos From Pages
JANUARY 4, 2017
Facebook introduced auto-captioning for video ads last February, and the social network quietly began extending the feature to videos from pages in October. According to Constine, the feature is powered by voice-recognition software, and page administrators with access to it will see a Generate button in the video editor or above the video, enabling them to add auto-captioning.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Facebook video and Facebook Live are the two main products that will attract the most attention from marketers, but not before they identify a person (or animal, for that matter) with a robust following to participate in an engaging campaign across either platform. So what is Facebook video anyway? Believe it or not, Facebook is the answer for marketers. And what about Facebook Live?
A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future
JANUARY 3, 2017
Now, it stands at the forefront of a video revolution. Facebook can bypass not only traditional providers, but also services such as Netflix and Amazon, when it comes to widespread distribution and advertising opportunities. Facebook isn’t the only social platform in the live video race. Most are locked in through 2022 as a result of negotiations that happened in 2010 and 2011, when Facebook didn’t have video and Netflix was only testing digital streaming. Not to mention, it has the foundation for more advanced advertising opportunities within the space.
Online Video Is Just As Expensive As TV Advertising
MAY 8, 2014
You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. With so many types of online video (and this goes beyond the breadth, depth and dominance of YouTube ), it''s hard to argue with this simple fact. For years, the argument has also been that online video is that much more cost effective. Well, is online video advertising that much cheaper?
Facebook to Test Mid-Roll Video Ads in Publishers’ Video Posts (Report)
JANUARY 9, 2017
The answer to the long-asked question of how Facebook plans to monetize videos may be here, and users aren’t going to like it. Sources told Peter Kafka of Recode the social network will begin testing a new mid-roll video ad format on videos posted by publishers. According to Kafka, the mid-roll ads will appear after users have watched at least 20 seconds of publishers’ videos, and the social network and the publishers will share revenue from the ads, which will be sold by Facebook. Kafka pointed out that the arrangement is the same on YouTube.
Red Bull Wins Top Social Video Brand of the Year
The Realtime Report
NOVEMBER 14, 2012
Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year.
76% of Mobile Video Ads Are Viewed In-App [Study]
The Realtime Report
MAY 7, 2014
Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video. “…Mobile video is beyond the tipping point.
Math Is Hard. Or How To Make Your Advertising Count
DECEMBER 28, 2016
At what point will advertisers hold the publishers really accountable? That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more. That advertising would be super-accountable and measurable. The net effect of this would be that online advertising would know where ads were served, what happened to those who saw, clicked and engaged with the ad. advertiser.
10 Recent Changes Impacting Facebook Advertisers
AUGUST 12, 2016
New Video Metrics. New Publisher Tools for 360 Video. This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences. New Video Metrics. Surveying.
Facebook Pages Can Cross-Post Videos to Pages With Different Owners, Business Managers
SEPTEMBER 8, 2016
Facebook page administrators can now cross-post videos to pages with different owners and under different Business Managers. She described Facebook’s decision to launch the new cross-posting feature: Publishers have also told us they need a way to easily post videos and reach audiences on pages with different owners. Crossposting Videos. GoldenBuzzer.
How to Build Trust in Your Brand Using Video
Techipedia: Tamar Weinberg
FEBRUARY 14, 2012
Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. Transparency is a key issue when creating videos with good content. This leads nicely onto the next video: Dove Evolution Commercial. The video builds consumer trust through its transparent look into the makings of a commercial.
Facebook Adds New Sizes, Video Ads, Carousel Ads to Instant Articles
OCTOBER 12, 2016
Facebook Wednesday announced several new advertising options for Instant Articles : support for new and custom ad sizes, as well as video ads and carousel ads. Advertising/Marketing Facebook Android Athena Carousel Ads Facebook Audience Network Harshit Agarwal Instant Articles iOS Joe Alicata Publishers The Verge Video Ads Vox Media Vox.com
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Get video views.
Video Marketing For Your Business
OCTOBER 18, 2015
This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost. Businesses can use their own smartphone cameras or sign up for a service that creates animated explainer videos.
Facebook Advertising Policies in a Nutshell – Get Your Ad Approved
JULY 1, 2016
It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. ” Instead, it’s time you educate and empower yourself to better understand the Facebook advertising policies. Guidelines for lead advertising.
How digital marketing is supplanting traditional advertising
OCTOBER 13, 2016
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. ChamberofCommerce.com. T he world of advertising has undergone a seismic shift over the past two decades. The picture is less sunny for traditional advertising methods. greyweed / Creative Commons BY. Post by Megan Totka.
Instagram to Offer Social Advertising to All This Year
JUNE 11, 2015
By Eleanor Pierce Am I the only one who likes some of the social advertising on Instagram ? Maybe my attitudes about some brands have been influenced by the social advertising images that pop up in my feed as I scroll. In a blog post , the Facebook-owned image-sharing network announced it will open its social advertising capabilities to all advertisers later this year.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Content Marketing vs. Social Advertising – Battle Round 2. Your social advertising brings readers to your content. Social Advertising and SEO – Battle Round 3. Matt Cutts stated, on a video posted to YouTube January 22, 2014, that metrics involving social channels do not, in fact, play into Google’s algorithm to determine search rankings. Really, really good.
Front-Loading Branding Makes Twitter Video Ads More Effective (Study)
AUGUST 19, 2016
Twitter touted the recall and memorability of its video ads , citing research it conducted with IPG Media Lab. The study by Twitter and IPG found that: Approximately one-half of Twitter users recalled video ads on the social network after viewing just one second. The three-second mark is a key spot for video ads, as recall rose 13 percent between the one-second and three-second marks.
Video Branding, YouTube Style
Small Business Mavericks
JULY 1, 2012
If television advertising has been off limits to you because of the high cost of production, maybe you can turn to online video marketing – or video branding if you prefer – instead. It seems that YouTube is working on putting together a marketplace where video marketers and on screen video talent can hook up. The YouTube celebrity makes a video endorsing your product or service. Video Marketing Branding small business video branding YouTubeThink of it as a celebrity endorsement agent for YouTube channels. You bet it would.
Why User-Generated Video Content Ups Your Credibility
Convince & Convert
MARCH 17, 2016
In the past few years, videos have started taking over—and it’s easy to see why. Videos are also very diverse in their application. From From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. When it comes to your business, videos can offer a great boost in exposure and engagement. This includes video.
Will Instagram-like Apps for Videos Become the Next Big Thing for Brands?
JUNE 20, 2012
Today I’ll take a look at how brands are using video sharing apps to strengthen their brand identity. Video sharing apps. Lately, we’ve seen a large number of video sharing apps exploding in popularity for individuals, and notably the apps SocialCam and Viddy have been labelled the “Instagram for video”. Branding through video sharing.
Twitter Resolves Video Ad Campaign Reporting Bug
DECEMBER 23, 2016
Campaign analytics bugs are not exclusive to Facebook , as some Twitter advertisers recently found out. Twitter announced in a blog post that it discovered a “technical error” that affected metrics for some video ad campaigns between Nov. 7 and Dec. However, a “person familiar with the matter” told Alex Heath of Business Insider that video advertising metrics for some brands were inflated by as much as 35 percent during the time period cited by Twitter. The issue has been fixed, but we wanted to share more details on what the impact was to our advertising partners.
Twitter Video Ads Deliver Recall, Receptivity (Study)
AUGUST 9, 2016
Twitter delivers its users a steady stream of information in real-time, but video ads on the social network are still managing to capture their attention, according to a recent study, albeit one in which Twitter was involved. Users who saw video ads on Twitter were 12 percent more likely to recommend those brands to friends and family than viewers who only saw the ads on television, and viewers perceived brands messages to be twice as favorable on Twitter compared with the same content on TV.
How to Master Modern PR: A Three-part Video Series
SEPTEMBER 8, 2016
In a three-part video series, Gini Dietrich gives you the foundation you need to master modern PR by integrating earned and owned media. The post How to Master Modern PR: A Three-part Video Series appeared first on Spin Sucks.
Less Money. Less Traffic. Advertising In Chaos?
SEPTEMBER 1, 2016
Who benefits from a world where advertising is getting less money and there is less traffic for the content? Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. "how cheap can we buy this spot for?" ). Yes, advertising continues to be a healthy business (see: Advertising. advertising.
What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. video, streaming, Snapchat, etc.), total of 34 advertiser categories represented nearly 800 sponsoring brands. billion pages each month.
Twitter Allowing Video Creators to Share Revenue From Pre-Roll Ads
AUGUST 30, 2016
More Twitter users will be able to earn money via pre-roll ads on their video content following an announcement by the social network Tuesday. Twitter Video (@video) August 30, 2016. Complete opt-in control/flexibility: Program participants can either elect to opt-in videos tweet-by-tweet or preset monetization for all of their videos. https://t.co/ebnJxNaZqA
Video Killed the Video Star
DECEMBER 15, 2014
Here is the November edition, “Video Killed the Video Star.” ” Everyone is talking about how important video is to online content and marketing. They’re also saying TV advertising is dying. This month we dig deep into the video market to give you a complete briefing on the Internet video trend. People love video content.
How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing
JANUARY 10, 2017
We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? Let’s go… Benchmarks: How much does Facebook advertising cost? However, as many factors influence the cost of Facebook advertising, there isn’t an absolute answer to this question. How do you measure the returns on Facebook advertising?
Does Advertising Even Work Any More? Of Course It Does!
JULY 5, 2016
Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Advertisers may not like that consumers don't "engage" with their ads. For all of the problems that advertising - as an industry - faces, make no mistake about it. I'm talking about all types of advertising here: internet, native, TV, video, mobile, print, branded content, matchbooks, stunts, product placement, sandwich boards. Everyone is entitled to their opinion, so here's mine: Advertising is alive and well. advertiser. brand.
Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!
JUNE 27, 2016
Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. ” Then, the next question I hear is…”why doesn’t Facebook advertising work for me and my business… I have tried it numerous times and finally just gave up.” ” Does this sound familiar?
Video Marketing For Your Business
OCTOBER 18, 2015
This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content?
Streaming Video: A New Marketing Moment?
Small Business Mavericks
SEPTEMBER 24, 2013
According to a recent press release , 51% of Americans have watched screaming video in the past week. people using online streaming video through technology such as tablets and smartphones. One of the reasons it’s up, I would suspect, is the ability to view streaming video – or at least the ease of downloading video. So that doesn’t mean that you should rush right out and invest thousands of dollars into your streaming video show. Video Marketing Branding online video sponsorships YouTube Or does it? What do you think?
Up to 10 Photos, Videos Can Now Be Included in Facebook Carousel Ads
AUGUST 18, 2016
Facebook has quietly doubled the number of images and videos that can be included in its carousel ads , to 10 from five. Reader Chris Ruberg , digital marketing specialist at OneCommand , shared the ad embedded below with SocialTimes, in which six elements are included, despite the fact that the social network’s ad guides still specify that three to five images or videos can be used. source close to Facebook confirmed to SocialTimes that the number of “cards” (photos or videos) that can be included in carousel ads has, indeed, been increased to 10 for all advertisers globally.