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The Truth In Digital Advertising

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There has been a long-standing statement that,  "people hate advertising."  For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. The true state of digital advertising. digital advertising revenue hit $60 billion last year. advertiser.

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Facebook video and Facebook Live  are the two main products that will attract the most attention from marketers, but not before they identify a person (or animal, for that matter) with a robust following to participate in an engaging campaign across either platform. So what is Facebook video anyway? Believe it or not, Facebook is the answer for marketers. And what about Facebook Live?

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Mobile Video: 92% of Viewers Share Content

The Realtime Report

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Only 12% share video via Twitter.

Online Video Is Just As Expensive As TV Advertising

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You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. With so many types of online video (and this goes beyond the breadth, depth and dominance of YouTube ), it''s hard to argue with this simple fact. For years, the argument has also been that online video is that much more cost effective. Well, is online video advertising that much cheaper?

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year.

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Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost. Businesses can use their own smartphone cameras or sign up for a service that creates animated explainer videos.

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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first  Mobile Video Benchmark Study  to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video. “…Mobile video is beyond the tipping point.

Instagram to Offer Social Advertising to All This Year

Spin Sucks

By Eleanor Pierce Am I the only one who likes some of the social advertising on Instagram ? Maybe my attitudes about some brands have been influenced by the social advertising images that pop up in my feed as I scroll. In a blog post , the Facebook-owned image-sharing network announced it will open its social advertising capabilities to all advertisers later this year.

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

In the past few years, videos have started taking over—and it’s easy to see why. Videos are also very diverse in their application. From From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. When it comes to your business, videos can offer a great boost in exposure and engagement. This includes video

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How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. Transparency is a key issue when creating videos with good content. This leads nicely onto the next video: Dove Evolution Commercial. The video builds consumer trust through its transparent look into the makings of a commercial.

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Twitter Huddling With Potential Advertisers for Thursday Night NFL Streams

SocialTimes Twitter

source told Wagner the packages are priced at $2 million to $8 million per advertiser, depending on ad quantity and placement (in-game versus pregame or postgame), and vice president of North American revenue and global revenue strategy Matt Derella told Wagner in an interview that Twitter aims to sell 10 to 15 of those ad packages. According to Wagner, advertisers will be able to add branding to these feeds. Training camps haven’t even opened yet, but Twitter’s efforts to capitalize on its $10 million investment to stream National Football League games  are in midseason form.

Will Instagram-like Apps for Videos Become the Next Big Thing for Brands?

Mindjumpers

Today I’ll take a look at how brands are using video sharing apps to strengthen their brand identity. Video sharing apps. Lately, we’ve seen a large number of video sharing apps exploding in popularity for individuals, and notably the apps SocialCam and Viddy have been labelled the “Instagram for video”. Branding through video sharing.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity SMM

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Looking for the next big thing in Facebook advertising ? Feature videos. Carousel ads.

What New Data Tells Us About Blog Advertising

Convince & Convert

Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. video, streaming, Snapchat, etc.), total of 34 advertiser categories represented nearly 800 sponsoring brands. billion pages each month.

The Best Video Content for Every Step of the Marketing Funnel

Convince & Convert

What has this got to do with video content marketing? How Video Content Energizes Your Funnel. Video content can help raise the heat on your marketing funnel. But have you tried using video as part of your content marketing to speed up that process? The aim of these promotional videos is to share your values, mission, and ultimately your brand with your target audience. With

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Who Won the Super Bowl of Advertising?

The Social Media Incubator

In the Media Online marketing Public Relations Social Influence Viral Videos best super bowl commercial budweiser super bowl commercial mcdonalds super bowl commercial super bowl xlix The big game brings a lot of discussion around the big plays, or in the case of this year’s Super Bowl, the final plays. But another major topic surrounds something outside of the game, the ads. story.

LiveRail Derailed: Facebook Shutting Down Video Ad Exchange

SocialTimes Facebook

Facebook announced in January that it would no longer accept ad-serving customers for LiveRail  and that it would transition existing ones to other products, and now it appears to be the end of the line for the programmatic video ad exchange. The Wall Street Journal  reported that LiveRail will be shut down, although the LiveRail brand may still be used on new ad tech products for video ads. This is what many of our publishing partners told us they wanted, and we believe this will make video ads more relevant to the people who watch them.

Video Branding, YouTube Style

Small Business Mavericks

If television advertising has been off limits to you because of the high cost of production, maybe you can turn to online video marketing – or video branding if you prefer – instead. It seems that YouTube is working on putting together a marketplace where video marketers and on screen video talent can hook up. The YouTube celebrity makes a video endorsing your product or service. Video Marketing Branding small business video branding YouTubeThink of it as a celebrity endorsement agent for YouTube channels. You bet it would.

Video Killed the Video Star

Geoff Livingston

Here is the November edition, “Video Killed the Video Star.” ” Everyone is talking about how important video is to online content and marketing. They’re also saying TV advertising is dying. This month we dig deep into the video market to give you a complete briefing on the Internet video trend. People love video content.

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Why Do People Think Facebook Video Ads Are a Good Idea?

agora pulse

The best way to understand Facebook video ads is to understand why video has taken over the Internet and continues to take up more and more space within the marketing and social media space. Once you understand the importance of online video, the leap to discussing Facebook video ads and their importance is a small one! Get a slice of the pie with Facebook video ads!

Social Media News Ticker: Facebook Video Ads Expand Outside U.S.

The Realtime Report

Facebook to expand video ads to seven countries outside U.S. – Facebook’s video advertising service, featuring 15-second video ads that play automatically, are expanding to a limited group of advertisers in France, Germany, Brazil, Japan, Canada, Australia and Britain  (re/code). Facebook. Twitter. Instagram. ” (AllFacebook). Pinterest.

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LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!

Myrland Marketing

The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. The advertising rules were revisited in an attempt to make them easier to understand, and to clarify what some of them mean. The Florida Bar Association continues to encroach on lawyers’ digital real estate. Nancy Myrland. Indianapolis.

Is Native Advertising “The Only Online Advertising”?

Small Business Mavericks

Her list of 3 Digital Marketing Trends That Will Start in 2015  reads like this: Video and image-based marketing will be very important — unless your particular audience is very interested in words over pictures. Native advertising is the only online advertising — wait. What Is Native Advertising? haven’t done a survey, but I’ll bet that if you asked a hundred digital marketers what native advertising is you’d get some different definitions. They would all agree, however, that native advertising fits the context it is viewed in.

3 Tips for Getting Your Online Video Act Together for 2016

Waxing UnLyrical

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 hours watching videos every day on average ( eMarketer ). Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies.

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Native Advertising Is Everybody's Problem

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Have you jumped on board the native advertising train yet? Yesterday morning, I moderated a panel discussion at Content Marketing World in Cleveland titled, The Hottest Term in Content Marketing: The Opportunities in Native Advertising. None of the panelists could agree upon a set definition for native advertising. Still, there is an enthusiasm for the advertising opportunity.

Streaming Video: A New Marketing Moment?

Small Business Mavericks

According to a recent press release , 51% of Americans have watched screaming video in the past week. people using online streaming video through technology such as tablets and smartphones. One of the reasons it’s up, I would suspect, is the ability to view streaming video – or at least the ease of downloading video. So that doesn’t mean that you should rush right out and invest thousands of dollars into your streaming video show. Video Marketing Branding online video sponsorships YouTube Or does it? What do you think?

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#SproutChat Recap: Navigating Social Advertising

Sprout Social

There are many avenues to go down when considering which channels and types of social media advertising  will resonate the most with the audience you’re trying to target. If you have the resources, further engage your audience with a promoted video. Work with your colleagues to ensure the credit is attributed properly to social media advertising and to the appropriate campaign.

Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

Facebook lead ads rolling out: Includes desktop, video, carousel and CRM integration! In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. Advertisers can ask for a long list of information (I’ll get to that in a minute) in addition to asking custom questions. Lead Ads with Video. Click To Tweet.

How The TV Industry Just Hurt Television Advertising

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What is the value of your personal data to an advertiser? This joint venture of NBC , Fox and Disney was created as a place where consumers can, primarily, watch ad-supported video (with a focus on TV shows) for free (and yes, there are subscription services available that offer a richer catalogue of content and more depth of functionality). Breaking it down: the television networks developed a digital channel to distribute their content (and an added traditional advertising stream). What about the advertising? People hate advertising. advertising.

List of 8 Social Media Anti Advertising Ads

Laurel Papworth

What happens when the consumer fights back against the advertiser (using social media channels)? If you want more information try: Wikipedia – Parody Advertisements.   I see this “consumer creating anti ads” as an offshoot to culture jamming. Warning: May Make Advertising Agencies Cry. 1. Guessing that Starbucks got the “advertising message”?

Facebook Helping Businesses Create Videos

Bill Hartzer

Facebook is helping its advertisers create videos about their businesses. The videos are fairly short, typically about under 30 seconds, and are the business owner (or page owner) can customize it to their liking. From what I can tell, it’s limited to current Facebook Advertisers who have business pages on Facebook. Select the photos you want to use in the video.

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The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Really.

Digital Advertising Is The New Mass Media

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That was a tough title to write. I was there in the beginning of online advertising. Real advertising. Digital advertising is now a $50 billion dollar business. digital advertising revenue rose 16% to $49.5 Hidden in the numbers: social media advertising jumped 57% to $7 billion in 2014. Seeing brands wake up to the possibility that advertising can be something a whole lot more relevant than the traditional 30 second spot. They're looking for mass reach and achieving it with very traditional types of advertising solutions. digital advertising.

The Trouble With Online Advertising

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Is online advertising any good? They initially sold us on 'banner' advertising by telling us that display ads would be so much more effective than static print ads because people would interact with them. It would be easy to dismiss Hoffman as a traditional ad guy, doing everything in his aging power to hold on to the dream that tomorrow the mass population will wake up and stop using their DVRs to skip television advertising, or that cities all over the world will stop banning billboard advertising as visual pollution. very early days for online advertising.

Digital Videos Is The New 3D

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Yes, advertisers are still producing 30-second spots, but with that comes digital video - an entirely new and evolving landscape. Sadly, we still see advertisers just pumping their 30-second spots into pre-rolls on YouTube , but that's not the win. For years, I've been pushing a new ethos out into the advertising ether. advertiser. advertising. video.

Should You Care About Instagram Video?

Convince & Convert

In this edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about Instagram video, and whether we should care as marketers. There have been lots of breathless blog posts recently that attempt to pit Vine and Instagram video in a head-to-head battle, as if we must choose in a beta vs. VHS way. Two important differences, however, are in video length and looping.

IKEA Holiday Catalog Features Online Video, Social Media Integration

The Realtime Report

IKEA just launched their first interactive seasonal catalog, including video clips and integration with the brand’s social media presence on Facebook and Pinterest. The brand is spending about 11% of an approximately $100 million yearly advertising budget on the interactive catalog initiative. Some product images are even animated, including a pair of dancing cookie cutters.

Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids

Mindjumpers

As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. Twitter Aim to Regain Momentum with New Video & Group Message Features. General Electric. Honda. Burberry.

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

From the incredible success of The Lego Movie , to the product enjoying decades of success, not to mention the successful video games  in a variety of genres, Lego may now be more relevant than at any point since it launched in 1949–a fact supported by Brand Finance  naming Lego the world’s most powerful brand in 2015. YouTube and online video marketing. Would you like proof?

The Church And State Of Advertising

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We were a two-person operation back then and my job was not only handling all of the editorial content, but the advertising as well. The world of editorial content in the media and the advertising that surrounded it was separated like the church and state. This way, the content could not be impacted because some advertiser wanted more bang for their buck. This isn't about Bloggers Gone Wild, it's actually about the entire world of marketing, communications and advertising. Advertisers are constantly looking for ways to get their messages in front of you.

Where Consumers Spend Their Time Is Where Advertisers Should Spend Their Money

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Mobile data usage rose 69 percent last year, and 55 percent of mobile data traffic is from video. For years, companies like Cisco (and others who analyze the plumbing of the Internet) have said that once we get to the point that video can be delivered cheaply, in high definition and streaming across the network, that this would be the real moment of convergence. The point in time when video content can be as easily served on a smartphone, as it is to your desktop cable box in your den. advertising. high definition video. mobile advertising. video.  .

7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way. The power of the unexpected can move your video to great heights.

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9 Videos on the Digital Future

Geoff Livingston

The following nine videos are listed in the order of presentation. Voice search will have a big impact on businesses who already spend a majority of their online advertising budget on search. Happy April Fool’s Day! Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand Success 2013 conference in Washington, DC this June 20-21.

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