Trending Sources

How Facebook Live Will Impact the Near Future of Video Advertising

SocialTimes Facebook

What does Facebook Live  mean for the future of video advertising? As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. Facebook Live and in-feed video are catalysts in that growth. But wait a minute: What do agencies want?

Why B2B Advertisers Need Facebook

SocialTimes Facebook

Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate. No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. But guess what?

B2B 47

The Truth In Digital Advertising

Twist Image

There has been a long-standing statement that,  "people hate advertising."  For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. The true state of digital advertising. digital advertising revenue hit $60 billion last year. advertiser.

Give Your Campaign Video Marketing Boost

The Realtime Report

Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. Making Your Video Relevant. Positive ROI.

Mobile Video: 92% of Viewers Share Content

The Realtime Report

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Only 12% share video via Twitter.

Airbnb Dives Into Live 360 Video on Twitter, Periscope

SocialTimes Twitter

Airbnb  became one of the first brands to take advantage of live 360 video on Twitter and Periscope , which debuted last week. The accommodations network will present livestreamed 360-degree videos Friday and Saturday from London, Kauai (Hawaii) and Detroit, in an attempt to “offer people unprecedented access to local communities and help them discover the hidden gems of a city,” while promoting its recently launched Experiences and Places  features. Readers: Have you spotted any live 360 videos on Twitter or Periscope? Friday (Jan. 6) at 11 a.m. PT/2 p.m. PT/2 p.m.

Online Video Is Just As Expensive As TV Advertising

Twist Image

You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. With so many types of online video (and this goes beyond the breadth, depth and dominance of YouTube ), it''s hard to argue with this simple fact. For years, the argument has also been that online video is that much more cost effective. Well, is online video advertising that much cheaper?

Facebook Extends Auto-Captioning to Videos From Pages

SocialTimes Facebook

Facebook introduced auto-captioning for video ads  last February, and the social network quietly began extending the feature to videos from pages in October. According to Constine, the feature is powered by voice-recognition  software, and page administrators  with access to it will see a Generate button in the video editor or above the video, enabling them to add auto-captioning.

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year.

Video 114

Facebook Advertising Policies in a Nutshell – Get Your Ad Approved

Pam Moore

It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. ” Instead, it’s time you educate and empower yourself to better understand the Facebook advertising policies. Guidelines for lead advertising.

Data 23

A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future

SocialTimes Facebook

Now, it stands at the forefront of a video revolution. Facebook can bypass not only traditional providers, but also services such as Netflix and Amazon, when it comes to widespread distribution and advertising opportunities. Facebook isn’t the only social platform in the live video race. Most are locked in through 2022 as a result of negotiations that happened in 2010 and 2011, when Facebook didn’t have video and Netflix was only testing digital streaming. Not to mention, it has the foundation for more advanced advertising opportunities within the space.

76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first  Mobile Video Benchmark Study  to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video. “…Mobile video is beyond the tipping point.

10 Recent Changes Impacting Facebook Advertisers

Jon Loomer

New Video Metrics. New Publisher Tools for 360 Video. This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences. New Video Metrics. Surveying.

How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. Transparency is a key issue when creating videos with good content. This leads nicely onto the next video: Dove Evolution Commercial. The video builds consumer trust through its transparent look into the makings of a commercial.

Video 151

Facebook Pages Can Cross-Post Videos to Pages With Different Owners, Business Managers

SocialTimes Facebook

Facebook page administrators  can now cross-post  videos to pages with different owners and under different Business Managers. She described Facebook’s decision to launch the new cross-posting feature: Publishers have also told us they need a way to easily post videos and reach audiences on pages with different owners. Crossposting Videos. GoldenBuzzer.

7 Keys to Facebook Advertising Success

Jon Loomer

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy. On the flip side, advertisers often aren’t willing to spend enough budget to provide results. Experiment. 9.

CPC 16

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Get video views.

Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost. Businesses can use their own smartphone cameras or sign up for a service that creates animated explainer videos.

Video 65

Facebook Adds New Sizes, Video Ads, Carousel Ads to Instant Articles

SocialTimes Facebook

Facebook Wednesday announced several new advertising options for Instant Articles : support for new and custom ad sizes, as well as video ads  and carousel ads. Advertising/Marketing Facebook Android Athena Carousel Ads Facebook Audience Network Harshit Agarwal Instant Articles iOS Joe Alicata Publishers The Verge Video Ads Vox Media Vox.com

Video 56

Facebook to Test Mid-Roll Video Ads in Publishers’ Video Posts (Report)

SocialTimes Facebook

The answer to the long-asked question of how Facebook plans to monetize videos may be here, and users aren’t going to like it. Sources told Peter Kafka  of Recode  the social network will begin testing a new mid-roll video ad  format on videos posted by publishers. According to Kafka, the mid-roll ads will appear after users have watched at least 20 seconds of publishers’ videos, and the social network and the publishers will share revenue from the ads, which will be sold by Facebook. Kafka pointed out that the arrangement is the same on YouTube.

Instagram to Offer Social Advertising to All This Year

Spin Sucks

By Eleanor Pierce Am I the only one who likes some of the social advertising on Instagram ? Maybe my attitudes about some brands have been influenced by the social advertising images that pop up in my feed as I scroll. In a blog post , the Facebook-owned image-sharing network announced it will open its social advertising capabilities to all advertisers later this year.

Math Is Hard. Or How To Make Your Advertising Count

Twist Image

At what point will advertisers hold the publishers really accountable? That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more. That advertising would be super-accountable and measurable. The net effect of this would be that online advertising would know where ads were served, what happened to those who saw, clicked and engaged with the ad. advertiser.

How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? Let’s go… Benchmarks: How much does Facebook advertising cost? However, as many factors influence the cost of Facebook advertising, there isn’t an absolute answer to this question. How do you measure the returns on Facebook advertising?

Price 40

How digital marketing is supplanting traditional advertising

Socialmedia.biz

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. ChamberofCommerce.com. T he world of advertising has undergone a seismic shift over the past two decades. The picture is less sunny for traditional advertising methods. greyweed / Creative Commons BY. Post by Megan Totka.

Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

Content Marketing vs. Social Advertising – Battle Round 2. Your social advertising brings readers to your content. Social Advertising and SEO – Battle Round 3. Matt Cutts stated, on a video posted to YouTube January 22, 2014, that metrics involving social channels do not, in fact, play into Google’s algorithm to determine search rankings. Really, really good.

Video Branding, YouTube Style

Small Business Mavericks

If television advertising has been off limits to you because of the high cost of production, maybe you can turn to online video marketing – or video branding if you prefer – instead. It seems that YouTube is working on putting together a marketplace where video marketers and on screen video talent can hook up. The YouTube celebrity makes a video endorsing your product or service. Video Marketing Branding small business video branding YouTubeThink of it as a celebrity endorsement agent for YouTube channels. You bet it would.

Front-Loading Branding Makes Twitter Video Ads More Effective (Study)

SocialTimes Twitter

Twitter touted the recall and memorability of its video ads , citing research it conducted with IPG Media Lab. The study by Twitter and IPG found that: Approximately one-half of Twitter users recalled video ads on the social network after viewing just one second. The three-second mark is a key spot for video ads, as recall rose 13 percent between the one-second and three-second marks.

Will Instagram-like Apps for Videos Become the Next Big Thing for Brands?

Mindjumpers

Today I’ll take a look at how brands are using video sharing apps to strengthen their brand identity. Video sharing apps. Lately, we’ve seen a large number of video sharing apps exploding in popularity for individuals, and notably the apps SocialCam and Viddy have been labelled the “Instagram for video”. Branding through video sharing.

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

In the past few years, videos have started taking over—and it’s easy to see why. Videos are also very diverse in their application. From From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. When it comes to your business, videos can offer a great boost in exposure and engagement. This includes video

UGC 47

4 Ways to Drive Your Digital Strategy with Facebook Video Ads

Convince & Convert

From my view as a player in the video production and distribution game, I can tell you: Facebook video ads are your best bet. To illustrate, by the end of 2015, Facebook was seeing  about 8 billion video views  per day. Moreover, video traffic accounted for 70 percent of all consumer internet traffic in 2015, and this number is expected to rise to 82 percent by 2020.

CPC 26

Twitter Video Ads Deliver Recall, Receptivity (Study)

SocialTimes Twitter

Twitter delivers its users a steady stream of information in real-time, but video ads on the social network are still managing to capture their attention, according to a recent study, albeit one in which Twitter was involved. Users who saw video ads on Twitter were 12 percent more likely to recommend those brands to friends and family than viewers who only saw the ads on television, and viewers perceived brands messages to be twice as favorable on Twitter compared with the same content on TV.

What New Data Tells Us About Blog Advertising

Convince & Convert

Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. video, streaming, Snapchat, etc.), total of 34 advertiser categories represented nearly 800 sponsoring brands. billion pages each month.

Less Money. Less Traffic. Advertising In Chaos?

Twist Image

Who benefits from a world where advertising is getting less money and there is less traffic for the content? Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e.  "how cheap can we buy this spot for?" ). Yes, advertising continues to be a healthy business (see: Advertising. advertising.

How to Master Modern PR: A Three-part Video Series

Spin Sucks

In a three-part video series, Gini Dietrich gives you the foundation you need to master modern PR by integrating earned and owned media. The post How to Master Modern PR: A Three-part Video Series appeared first on Spin Sucks.

Video Killed the Video Star

Geoff Livingston

Here is the November edition, “Video Killed the Video Star.” ” Everyone is talking about how important video is to online content and marketing. They’re also saying TV advertising is dying. This month we dig deep into the video market to give you a complete briefing on the Internet video trend. People love video content.

Twitter Allowing Video Creators to Share Revenue From Pre-Roll Ads

SocialTimes Twitter

More Twitter users will be able to earn money via pre-roll ads  on their video content following an announcement  by the social network Tuesday. Twitter Video (@video) August 30, 2016. Complete opt-in control/flexibility: Program participants can either elect to opt-in videos tweet-by-tweet or preset monetization for all of their videos. https://t.co/ebnJxNaZqA

Does Advertising Even Work Any More? Of Course It Does!

Twist Image

Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Advertisers may not like that consumers don't "engage" with their ads. For all of the problems that advertising - as an industry - faces, make no mistake about it. I'm talking about all types of advertising here: internet, native, TV, video, mobile, print, branded content, matchbooks, stunts, product placement, sandwich boards. Everyone is entitled to their opinion, so here's mine: Advertising is alive and well. advertiser. brand.

Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!

Pam Moore

Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. ” Then, the next question I hear is…”why doesn’t Facebook advertising work for me and my business… I have tried it numerous times and finally just gave up.” ” Does this sound familiar?

Streaming Video: A New Marketing Moment?

Small Business Mavericks

According to a recent press release , 51% of Americans have watched screaming video in the past week. people using online streaming video through technology such as tablets and smartphones. One of the reasons it’s up, I would suspect, is the ability to view streaming video – or at least the ease of downloading video. So that doesn’t mean that you should rush right out and invest thousands of dollars into your streaming video show. Video Marketing Branding online video sponsorships YouTube Or does it? What do you think?

Video 58

Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content?

Video 32