Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Jon Loomer

JANUARY 13, 2018

Social Media Examiner conducted a Facebook Live to discuss the news feed update that resulted in more than 5,000 shares, 400,000 views, and 1,000 comments. You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. First, to summarize: 1. Person-to-person is prioritized. A ghost town?

Feed 165

Feed Feedly News Facebook 165

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 118

Social Media Survey Education Team 118

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. From content ideas to techniques to streamline your social presence, we’ve got you covered. View this post on Instagram.

Industry 101

Industry Social Media Hashtag Instagram 101

Pam Moore

FEBRUARY 24, 2018

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Every social media keynote presentation deck since 2009 includes a slide on how important valuable content that engages your target audience is to success in using social media for business.

Feed 167

Feed Feedly Metrics News 167

Pam Moore

FEBRUARY 6, 2018

Although some very loud voices in the industry the past few years have been touting the “get out your firehose and spray the world with your spam” mentality, the truth is quality content that delivers value, engages your audience in a meaningful way to take action is what will win. It's no longer about quantity over quality.

Feed 164

Feed Feedly News Tips 164

Sprout Social

MAY 16, 2023

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the job.

Social Media 105

Social Media Loyalty Reputation Data 105

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Who has time for this?

Industry 231

Industry Real Estate Social Media Travel 231

Sherrilynne Starkie

DECEMBER 13, 2018

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. Facebook tests search ads in results pages, Marketplace. — SS.

Social Media 150

Social Media Video YouTube Instagram 150

Pam Moore

JANUARY 30, 2018

Yesterday I saw a Facebook ad from a large social media industry event host with an image and big words reading “Facebook Apocalypse.” Can someone please tell me why this is the fault of Facebook if a publisher chooses to be irresponsible in their due diligence and accept money from fraud advertisers?

Feed 167

Feed Feedly News Facebook 167

The Realtime Report

JULY 15, 2022

How to Optimize Your Social Media. It is now more evident than ever that having an effective social media strategy in place is vital for growing your business’ online presence. What is a Social Media Strategy and Why is it Important? Social Media Marketing: Reaching Your Audience.

Social Media 91

Social Media Strategy How To Comparison 91

Bill Hartzer

OCTOBER 10, 2023

Capitalizing on the extensive global reach of Reels and the ability to assess brand suitability, advertisers gain access to new avenues for audience engagement, resulting in enhanced overall media efficiency. The goal is to empower all brands to curate the most fitting advertising environments for their target audiences.

Instagram 167

Instagram Brands Collaboration Facebook 167

Sprout Social

APRIL 18, 2022

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. Here’s what you need to know.

Social Media 100

Social Media Film Exercises Social Networking 100

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Ignite Social Media

JANUARY 12, 2018

Quality video content is still paramount so keep in mind these best practices when creating video content for social. . Additionally, we have noticed that CPC costs have been increasing as more advertisers begin to spend money on the platform. If you haven’t finalized your 2018 social strategy yet, we would love to help !

Strategy 133

Strategy Social Media CPC Influencer 133

Oktopost

JANUARY 13, 2020

B2B buyers are increasingly using social media and user generated content to research their major purchases. The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B.

B2B 120

B2B Advertising Campaign Statistics 120

Keyhole.co

AUGUST 29, 2023

If you’reyour experiencing a creative rut or simply want to add some pizzazz to your social media marketing efforts, ChatGPT ‌ can‌can help you create that coveted viral social media content you crave. Every social media marketer’s dream. Once your ad goes live, monitor its performance.

Social Media 52

Social Media Content Real Estate Class 52

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. These people have dedicated and engaged groups of followers on social media.

Influencer 145

Influencer Social Media Marketing How To 145

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

Social Media 104

Social Media Survey Advertising Review 104

Ignite Social Media

AUGUST 18, 2017

With social media’s ever changing vocabulary, we break down the most important industry buzzwords that every marketer needs to know and understand. These days, 42 percent of consumers complaining in social media expect a 60 minute response time. Social Media Analytics. Geotargeting.

Social Media 87

Social Media Sentiment Analytics Feed 87

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. works in social, always working*.

Social Media Management 100

Social Media Management Social Media Tips Skills 100

Webbiquity SMM

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. 75% of B2B buyers use social media to discover new products and services.

B2B 259

B2B Examples Company Instagram 259

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

Statistics 106

Statistics Social Media Brands Issues 106

agora pulse

SEPTEMBER 24, 2020

What can clients expect from a social media marketing agency? Let’s look at the expectations that clients have of social media agencies (and what social media agencies need to be clear about providing to customers). Most social media marketing agencies offer set services for flat fees.

Social Media 99

Social Media Marketing Social Media Management Report 99

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Ignite Social Media

AUGUST 18, 2017

With social media’s ever changing vocabulary, we break down the most important industry buzzwords that every marketer needs to know and understand. These days, 42 percent of consumers complaining in social media expect a 60 minute response time. Social Media Analytics. Geotargeting.

Social Media 74

Social Media Sentiment Analytics Feed 74

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok Emerging as a Powerhouse Social Network?

Trends 147

Trends Strategy Marketing Authentication 147

Buffer Social

JANUARY 16, 2018

What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing.

Report 111

Report Data Social Media Research 111

Later

FEBRUARY 18, 2020

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. 2 Free Social Media Management Tools: Over.

Social Media Management 104

Social Media Management Social Media Tools URL 104

Ignite Social Media

NOVEMBER 2, 2020

Social media giant Instagram recently rolled out its newest feature: Reels. Brands across all industries have hopped on the Reels bandwagon. Many social media platforms will prioritize content that is being created and used on their new feature. Looking for advice on when and where to activate on social media?

Instagram 179

Instagram Brands Sports Feed 179

Webbiquity SMM

JUNE 7, 2018

Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising. Influencer Marketing on Social Media.

B2B 217

B2B Brands LinkedIn Influencer 217

Kikolani

SEPTEMBER 6, 2012

The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. This is an extremely HUGE breakthrough, and is sure to be a news spotlight, for the next while, within the social media platforms. Promoted Tweets.

Advertising 130

Advertising Platform Twitter Trends 130

Ignite Social Media

OCTOBER 30, 2023

The social media landscape is constantly evolving, and no platform exemplifies this more than TikTok. As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. Need help with TikTok , or any other social media marketing support?

Features 91

Features Brands Real Estate Hashtag 91

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. The information you provide should include basics like your website URL, logo, banner image, industry, company size and location. In short, yes.

Organization 99

Organization LinkedIn Strategy Social Media 99