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A digital media framework for smart marketing communications

Sherrilynne Starkie

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader.

Marketing 367
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We Need a Better Definition of "Native Advertising"

Twist Image

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." " Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?"

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. Google is prescriptive about how to present information.

Marketing 195
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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. billion times. .

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Is Twitter Advertising a Threat to PPC?

Convince & Convert

Back in February of 1998, Jeffrey Brewer of Goto.com first presented the concept of pay-per-click advertising (PPC) at the TED conference. Google started implementing search engine ads in December of 1999, and by 2002 PPC had evolved into the major industry we know today. We’re definitely beyond the experimentation stage.

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4 Reasons Google Bought Wildfire

Convince & Convert

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. 4 Reasons Google Bought Wildfire. Google and Facebook aren’t exactly pals. But it’s brilliant. Access to Social Signal.

Google 165
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Snapchat vs. Twitter- Who Will Last The Longest?

Ignite Social Media

Here’s a fun game (depending on your definition of fun anyway): Google “is Snapchat dying” and “is Twitter dying.” Not only does Snapchat have fewer active users than Twitter, but from an advertising perspective it’s never been the easiest when it comes to ad creation or cost.

Twitter 87