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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

Meta gives advertisers seemingly limitless metrics that can distract us. Examples of secondary metrics can include: Cost Per Link Click (CPC) Click Through Rate (CTR) Cost Per 1,000 Impressions (CPM) Cost Per Add to Cart All of these metrics have an impact, but we can be misled by that perceived impact. Be careful. Or doubled your CTR.

Metrics 163
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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? Some advertisers, consultants, and agencies are failing to evolve. Are ad agencies no longer needed? Anyone can do it!”

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Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? They allow advertisers to target only those people who are most likely to be interested and to find value in the offer. It’s a powerful approach that has revolutionized advertising. As a result, more traditional advertising media are failing.

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Difficult Decisions in Difficult Times

Jon Loomer

When should you lower your ad spend or stop advertising entirely due to a drop in advertising effectiveness or overall revenue? These are questions that many businesses and advertisers are facing right now. How we conduct business, how we consume information, what we need, and what we buy are all evolving quickly.

CPM 198
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A Message for Agencies: What Are You Scared Of?

Jon Loomer

Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. Chances are pretty darn good that your strategy and general approach are nearly identical to thousands of other advertisers. If we know anything about Meta advertising, it’s that what works today won’t work tomorrow.

CPC 142
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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

You’re charged just like a regular cost-per-click (CPC) ad. Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. Either way – they’re extremely useful as they provide your followers with more information about your product or service directly on the Pin.

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The Difference Between Facebook Clicks

Jon Loomer

I’ll pull the definitions from this information, but I’ll abbreviate and clarify the best I can as well. CPC (Cost Per Link Click). When you track CPC as a key performance indicator, do you realize what clicks are included? And, more than likely, they are creating a very large gap between CPC and Cost Per Conversion.

CPC 167