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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? Some advertisers, consultants, and agencies are failing to evolve. Are ad agencies no longer needed? Anyone can do it!”

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A Message for Agencies: What Are You Scared Of?

Jon Loomer

Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. Chances are pretty darn good that your strategy and general approach are nearly identical to thousands of other advertisers. If we know anything about Meta advertising, it’s that what works today won’t work tomorrow.

CPC 142
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How to Drive Business with Your Facebook Strategy

Ignite Social Media

To get started tracking offline conversions, you can upload your offline event data in Events Manager or through the Facebook API. This can put you on the right path to achieving higher campaign ROIs, lower advertising costs, and increased conversions. Optimize Your Current Strategy.

Strategy 142
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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks. Market research Keyword monitoring is another effective market research tactic that involves gathering information about your target audience. Watch out for every trend on Keyhole 10.

Tools 52
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Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. Managing and monitoring Facebook advertising campaigns is a lot of manual work. This is only for advertisers using Standard Events on their websites. More on that in a moment.

CPC 60
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Social Media Marketing Guide: Facebook

Little Web Giants

Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. For more detailed information about Facebook demographics, check out iStrategyLabs’ Facebook Demographics Report. Advertiser : Can also create ads. Monthly Active Users.

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SEMRush Review: How to Beat Competitors in Search

Razor Social

Find advertising opportunities before your competitors do! When I run the research I see lots of very useful information but lets focus in on the SEMRush competitor keyword tool. CPC: The average price of a click if someone advertised based on this keyword (in US Dollars). Do Keyword Research. SEMRush Review Summary.

Review 68