Remove Advertising Remove CPA Remove CPC Remove Information
article thumbnail

Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

– Reconcile invoices received from third parties and incorporate with marketing budgets and vendor advertising support agreements. – Understanding of key industry metrics (CPC, CTR, CPA, CPM, ROI, ROAS, Conversion Rate, etc.) You can find out more information about this position here: [link].

article thumbnail

10 Ways to Woo Would-be Advertisers on Your Blog

ProBlogger

But it is not possible unless your blog have relevant, current, and useful information for your readers. That will not only help increase traffic to your blog: it will also attract advertisers to buy ads. but to make that a reality, you need to know how advertisers are evaluating your site. Announce that you accept ads.

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. For more detailed information about Facebook demographics, check out iStrategyLabs’ Facebook Demographics Report. Advertiser : Can also create ads. Monthly Active Users.

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. For more detailed information about Facebook demographics, check out iStrategyLabs’ Facebook Demographics Report. Advertiser : Can also create ads. Monthly Active Users.

article thumbnail

A Marketer’s Guide to Making the Most of AdWords

Convince & Convert

Average Cost Per Click (CPC). Here are some example of common client goals: Target Cost-Per-Acquisition (CPA): This is a budgeted amount per lead or sale. Target Cost-Per-Click (CPC): Your client may prefer to to pay a certain amount for the cost per click. Identify Metrics and Goals. Impressions. Click-Through Rate (CTR).

Adwords 60