Sherrilynne Starkie
NOVEMBER 28, 2017
The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. They even like to see the local advertisements. Photo by Mike Ackerman on Unsplash. But there’s the rub. Where’s the reader value?
Writtent Blog
JUNE 20, 2013
A relatively little-known option for your marketing strategy is to syndicate content , which carries many of the benefits of guest posting without the attached labor. What is Syndication? The concept of syndication isn’t unique to web content marketing. The concept of syndication isn’t unique to web content marketing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buzz Marketing for Technology
MAY 28, 2014
The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. Integration between the two is a critical missing link.
Twist Image
APRIL 10, 2012
We were a two-person operation back then and my job was not only handling all of the editorial content, but the advertising as well. The world of editorial content in the media and the advertising that surrounded it was separated like the church and state. Having a role with that kind of duality was seen as a no-no.
Social Media Strategery
APRIL 3, 2014
For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.
Buzz Marketing for Technology
JUNE 23, 2009
One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Do some Advertising You will find that advertising on Facebook is unlike any other advertising experience you have ever had.
The Way of the Web
AUGUST 3, 2012
It’s particularly worrying in some areas, where companies of the size and scale of Google have effectively closed out the market, particularly in terms of RSS syndication with Feedburner and RSS reading with Google Reader. But it also has a cost to Google – less publishers means less inventory, and therefore less Adsense revenue.
Expert insights. Personalized for you.
329 
Let's personalize your content