Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 Vanity metrics in social media marketing In social media marketing, vanity metrics include follower count, likes, and comments. Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. The key thing to remember regarding PPC is it costs money.

SEO 239

SEO Strategy Tips Marketing 239

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 128

Discount Marketing How To B2B 128

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. This presents B2B marketers with a new playground.

B2B 119

B2B Advertising Campaign Statistics 119

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 108

ROI Influencer Marketing Survey 108

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We also sampled some of our clients’ costs for paid advertising and we’re finding that cost is down and efficiency up. Having said that, it does seem to be a buyer’s market right now.

CPM 175

CPM Social Media CPC Sample 175

Small Business Mavericks

APRIL 3, 2011

» GoDaddy: Good Marketing Or Reputation Problem? Their Super Bowl commercials with scantily clad women have upset some people despite the Web hosts increasing business as a result of the advertising. So here’s the question: Would any amount of reputation management help GoDaddy at this point?

Small Business 105

Small Business Reputation Marketing Case Study 105

Writtent Blog

DECEMBER 29, 2023

If you’ve been online for any amount of time recently, you know content marketing is the way to go–it increases website traffic and saves you money over traditional advertising costs. With the rise of inbound marketing, one of the most popular options is to outsource and automate. To make a profit, of course.

Project 98

Project Hubspot Case Study Cost 98

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Multilevel Marketing (MLM). If you’re an ethical marketer, you won’t have any issues here. If you do, you’ll have fewer delays and a better reputation with Facebook.

Facebook 213

Facebook Policies Issues Reputation 213

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

agora pulse

DECEMBER 1, 2020

Here’s an overview of the different ways you should be making money as a social media marketing agency. Whether you’re getting ready to launch your first marketing agency or you want to expand your current offerings, you have tons of options for generating revenue. Services Your Social Media Marketing Agency Can Offer.

Social Media 136

Social Media How To Social Media Management Marketing 136

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Keyhole.co

MAY 12, 2023

PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks. Social media marketing Get more out of your social media campaigns to promote your brand. It can help you figure out which keywords to target in your ads to get the most clicks and conversions.

Tools 52

Tools Strategy Marketing Analysis 52

Sherrilynne Starkie

JUNE 29, 2014

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers?

Sysomos 333

Sysomos Analytics Tools Radian6 333

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

OnlineRockersHub Marketing Blog

JANUARY 24, 2020

Influencer marketing is all set to become a billion-dollar market with an increasing number of brands and businesses gaining commendable benefits. Common Influencer Marketing Myths and the Truth Behind! 1 Influencer Marketing is Expensive. 1 Influencer Marketing is Expensive. How much have you spent until the date?

Influencer 82

Influencer Marketing ROI Metrics 82

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. Do you need someone to create content or are you more interested in advertising? But are they good, reputable agencies? Which channels?

Social Media 190

Social Media Marketing How To Social Media Management 190

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Small Business Mavericks

JULY 11, 2012

I was taken aback after seeing how marketers and ad agencies differ in their use of specific online marketing tactics. It seems that neither marketers no ad agencies have increased their value on blog content since 2009. I have nothing against any of those marketing tactics. Don’t get me wrong.

Marketing 164

Marketing Reputation Mobile Advertising 164

Jon Loomer

OCTOBER 2, 2023

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. A decent percentage of advertisers don’t even know that view-through conversions are a thing.

Conversation 175

Conversation Data Advertising Report 175

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. billion users.

B2B 150

B2B LinkedIn Facebook Statistics 150

Jon Loomer

APRIL 3, 2023

Facebook lead ads have a reputation for generating low-quality leads. In many cases, they’ve deserved that reputation. But that ease of completion comes at the cost of quality. There’s a balance here between quality, volume, costs, and lead value. It’s truly Quality Lead-Building 101.

Facebook 188

Facebook How To Reputation Types 188

Idaconcpts

FEBRUARY 5, 2011

The rapid rise of social media has allowed skillful individuals to reach thousands of others at little or no cost other than manpower and wit. The answer lies within a smart investment in social media advertising. An important advantage of Facebook Ads over other social media advertising options is its user-friendly manager tool.

Advertising 155

Advertising Social Media LinkedIn How To 155

The Realtime Report

SEPTEMBER 3, 2020

Not to mention, it can also be tough to compete with established businesses, especially if your business has a limited marketing budget. Online sabotage is the deliberate act of hindering/damaging a business’s reputation online (which will often carry over to their offline reputation as well). The Survey. Encouragingly, 81.7%

Study 184

Study Reputation Survey SEO 184

Social Media Strategies Summit

JULY 28, 2022

We are a fully remote and global team of marketing experts! We’ve also recently added a Marketing Intern to our team who is a jack of all trades! Agencies don’t have a great reputation; many have lost touch with their clients and focus solely on profit. – Percentage Decrease in customer acquisition cost: 37%.

Education 189

Education Authentication Team Hubspot 189

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

The Realtime Report

FEBRUARY 2, 2021

This will help you retain both a solid profit turnover and an authoritative reputation in your industry, both of which will provide you with the robust platform you need to take your organization to the next level. To define your target audience, you must: Study your market and check out your competition. Embrace SMS Marketing.

SMS 91

SMS Reputation Advertising Industry 91

Jon Loomer

MAY 24, 2023

For months, I’ve heard advertisers rave about the results, and I could only live vicariously through them. Performance is largely based on reputation at this point — especially for me since I’m just now getting first-hand experience with it. They are unique, and the reports on performance have largely been positive.

Campaign 174

Campaign URL Advertising Analytics 174

Small Business Mavericks

MAY 20, 2012

Marketing has been around for hundreds, if not thousands of years. Marketing professionals will poor over statistics and demographics in an attempt to deliver the best marketing plan possible. Compare these non-Internet marketing tactics to what is now available on the Internet.

Marketing 156

Marketing Discount Newsletter Sports 156

Keyhole.co

DECEMBER 15, 2023

From start-ups to small businesses and large enterprises to public figures, Mentionlytics can help manage a brand’s reputation and social media. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Jon Loomer

OCTOBER 7, 2020

When running Facebook ads, advertisers have multiple steps of the funnel to attack. Facebook custom audiences based on a customer list remain a staple for successful advertising strategies. While Facebook advertising is a key part of my marketing, email marketing may be the most effective revenue driver.

List 198

List How To Facebook Advertising 198

Social Media Strategies Summit

FEBRUARY 4, 2021

In today’s competitive commercial landscape, marketing professionals increasingly depend on digital channels for assistance. In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. It’s cost-effective, time-efficient, and has a wider reach.

B2B 130

B2B LinkedIn Strategy Brands 130

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Display advertising. Brand marketing is a highly competitive arena. Email marketing campaigns. Now, social strategies apply to more than just owned media.

Sentiment 100

Sentiment Metrics Hashtag Review 100

Sprout Social

MARCH 27, 2019

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing.

How To 103

How To Marketing Notification Case Study 103

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. You would have done this before when checking the total number of conversions and cost per conversion, but it applies to ROAS and conversion values, too.

Report 176

Report Sample Samples API 176

Sprout Social

APRIL 5, 2022

These are all great questions to ask when you’re using videos for your Facebook marketing strategy. In many cases, videos with tons of negative feedback may even put your brand reputation at risk. And they inform how you should tailor your messaging and marketing approach. Ad cost (CPM, CPE, CPC, CPCon). Swipe-up actions.

Metrics 131

Metrics Video Brands Facebook 131

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. Manage your brand reputation. Who is a Brand Ambassador?

UGC 52

UGC Marketing Influencer Authentication 52