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Common Advertising Mistakes Related to Placement Selection

Jon Loomer

Some advertising mistakes are made due to inaction. Today’s post continues a theme of common advertising mistakes. Over the years, Meta has gone out of its way to make manually adjusting placements more difficult, encouraging advertisers to use Advantage+ Placements. The result was a solid Cost Per Action.

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Meta Advertising Expectations and the Most Common Phrase

Jon Loomer

If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions.

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Should Meta Advertisers Ever Use the Audience Network Placement?

Jon Loomer

If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it. What is Audience Network?

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Eight Cost-Effective Marketing Approaches to Grow Your Brand

Socialmedia.biz

Getting the right balance between the costs and the results you desire when marketing your product is of paramount importance. Maximizing your return on investment is the goal of marketing strategies that are very cost-effective. This is massive towards boosting your reputation in the market. Utilization of online marketers.

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The Absolute Guide to B2B Advertising on Quora

Oktopost

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. There are several factors that make Quora especially well-suited for B2B advertising. Demographics lean male—the gender ratio is about 55/45%.

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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. The ease of spreading fake news and misinformation on the platform dealt a major blow to the platform’s reputation. The average Facebook ad only costs $5.99 per thousand impressions.

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The First Rule of Facebook Ads: Know the Rules

Jon Loomer

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. There’s obviously more, but this covers some of the more common issues advertisers run into. If you do, you’ll have fewer delays and a better reputation with Facebook. No Excuses.

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