Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 176

Social Media Content Vimeo Marketing 176

Pam Moore

MAY 14, 2017

Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. How to plan your content and why you should not “wing it” How to plan content yet save time for dynamic, real-time content marketing.

Brands 166

Brands Authentication Wikipedia Training 166

Ignite Social Media

AUGUST 3, 2017

Here at Ignite Social Media, we pride ourselves on creating people-first content. This approach is based on reaching people with content they will engage with, at a time when they are most likely to be interested in it. It’s a little tricky to conceptualize, but our new white paper breaks it down for you.

Social Media Management 101

Social Media Management Social Media Communities Content 101

Convince & Convert

OCTOBER 9, 2013

In my earlier days, a VP of Biz Dev at a regional advertising agency, I once had to call on a prospect 52 times before our agency was invited to pitch for anything. Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. Let’s be clear.

Content 143

Content Proposal B2B Meeting 143

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

Strategy 226

Strategy Content Marketing BuzzStream 226

Mindjumpers

NOVEMBER 3, 2011

First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers.

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

NOVEMBER 23, 2017

Need some extra help for social marketing, branding, content or digital marketing strategy? . How to Get Your Social Media Budget Approved (white paper). Let's Get Real: Does Your Content Convert? How to leverage visual marketing and social media to humanize your brand during the holidays. Audience Analysis Worksheet.

Social Media 165

Social Media How To Marketing ROI 165

Pam Moore

JULY 5, 2017

What content is converting to real business? What content is producing the most leads? What content your audience likes? What content is truly engaging your audience? What content your audience is ignoring? How your blog and website visitors are finding you and your content?

Analytics 167

Analytics Google Metrics ROI 167

Mindjumpers

JULY 1, 2010

Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important.

B2B 189

B2B Strategy Content Marketing 189

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge).

SEO 100

SEO B2B Consultant News 100

Twist Image

APRIL 12, 2012

Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. Content needs to be created for a captive audience and we may - very well - be selling a bill of goods here. We're telling brands to create content. Short content (be on Twitter !) and long content (blog!

Content 111

Content Vimeo Apple Curation 111

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? And you can do it quicker than a blog post or traditional forms of content and text alone.

Template 167

Template Templates Social Media Social Networking 167

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

Pam Moore

MAY 9, 2016

Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. How to plan your content and why you should not “wing it” How to plan content yet save time for dynamic, real-time content marketing.

Brands 113

Brands How To Authentication Wikipedia 113

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. 15 Tips to Zoom Your Brand (white paper).

Brands 167

Brands Strategy Authentication Reputation 167

Small Business Mavericks

JUNE 3, 2015

Demian Farnworth makes a good point on Copyblogger in his look at the free content trap writers always fall into. Your copy — even for free products — must build a formidable argument on why I’d be stupid to walk away from this particular content. Free Content Must Have Value. The white paper on technique analysis?

Content 70

Content Analysis Products Company 70

Hootsuite

JULY 12, 2022

We call that being a content chameleon.). Hungover from too much advertising. If your content is boring, offensive, or sticks out like a sore thumb, you’re gonna have a bad time. To fit in everywhere, be a content chameleon. Many top brands are content chameleons. — R/GA (@RGA) February 14, 2022.

Brands 114

Brands HootSuite Module Meme 114

Pixlee

SEPTEMBER 7, 2018

As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. Recognize the Opportunity of User-Generated Content. This team will communicate goals, develop content tactics, identify opportunities, and measure KPIs.

UGC 40

UGC Content Authentication Curation 40

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved !

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved !

Training 78

Training Marketing Consultant Template 78

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Supporting Resources: 15 Tips to Zoom Your Brand (white paper). Smart marketers know branding is much more than a logo. SoundCloud.

Brands 113

Brands Strategy Reputation Marketing 113

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Image credit: Ajax Union. Inbound Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Buzz Marketing for Technology

JANUARY 21, 2010

The concept here is to create good content and allow that content to spread as frictionless as possible to as many people as possible. You need to tell those stories in as sticky a way as possible then package them to be shareable and then spray them in as many social media channels as appropriate for your content. (ex

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . Download our 2019 content calendar template here -> 2019 Content Calendar Template. Increase the ROI of your content.

Template 60

Template Templates Content Marketing 60

Small Business Mavericks

NOVEMBER 30, 2015

At any rate, it is a part of content creation, or content marketing. It can be an e-book, a white paper, a series of case studies, a podcast, a video, an e-course, or a series of exclusive content pieces. Some people include blogging as a part of social media.

Case Study 70

Case Study SEO Engineering Advertising 70

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. episode 98).

Nielsen 165

Nielsen How To Influencer Overview 165

Pam Moore

AUGUST 13, 2019

If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. How to tap into features such as Twitter advertising, Twitter cards, Twitter lists to increase sales. Using Twitter, blog content and other social media posts for A/B testing to increase conversions. Need more help?

ROI 60

ROI Strategy Twitter How To 60

Buzz Marketing for Technology

MARCH 9, 2010

But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right. Take for example your classic white paper. I often get asked the question – how do you. Related posts brought to you by Yet Another Related Posts Plugin.

B2B 198

B2B Social Media Marketing Survey 198

Convince & Convert

JANUARY 19, 2015

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. Further, content from employees is often more trusted than content from the organization itself. Build the WIIFM case.

Trends 60

Trends Content UGC Marketing 60

Firebelly

OCTOBER 12, 2015

It is intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world. Description: A private group for professionals working in digital marketing, social media, search, mobile marketing, content marketing, and PR. Learn more ]. Learn more ].

Groups 100

Groups Groups LinkedIn Social Media 100

Pam Moore

MARCH 29, 2017

When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying? They must know how to tap into the power of influencer marketing, paid advertising, visual marketing and list goes on!

Social Media 60

Social Media Small Business ROI Analysis 60

Twist Image

NOVEMBER 21, 2014

It''s about understanding that there are now a myriad of ways to tell a brand narrative, and it''s not driven by "the big idea" of advertising or by simply pushing a unified brand message down the throats of consumers. Is a traditional white paper as valuable as telling a strong customer narrative on YouTube.

Marketing 98

Marketing Apple Mobile Advertising 98

Convince & Convert

DECEMBER 18, 2013

If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. These are just three examples.

Twitter 133

Twitter Handbook Yahoo Advertising 133

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article.

Tips 202

Tips B2B Journal SEO 202