Mindjumpers

JULY 1, 2010

Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important.

B2B 189

B2B Strategy Content Marketing 189

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Through a blog, marketers become publishers, providing their audience with relevant and valuable content.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Hootsuite

JULY 12, 2022

In fact, social has driven a total evolution of what brands actually are and how they should be expressed. Most brands don’t sound or look the same everywhere, because they adapt their core brand story to fit each space they join on social. (We We call that being a content chameleon.). Hungover from too much advertising.

Brands 114

Brands HootSuite Module Meme 114

Pam Moore

AUGUST 13, 2019

Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. Need more help?

ROI 60

ROI Strategy Twitter How To 60

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The social networks are feeling the pressure as much as any marketer working in any business. Why do you need a content calendar?

Template 60

Template Templates Content Marketing 60

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved !

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved !

Training 78

Training Marketing Consultant Template 78

Buzz Marketing for Technology

MARCH 9, 2010

But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right. Take for example your classic white paper. I often get asked the question – how do you.

B2B 198

B2B Social Media Marketing Survey 198

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone.

Nielsen 165

Nielsen How To Influencer Overview 165

Buzz Marketing for Technology

DECEMBER 29, 2010

– At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!”. Is The White Paper Dead for B2B Marketing? Billion Dollars just barely over ten years later.

B2B 209

B2B Engineering ROI Social Media 209

Pam Moore

MARCH 29, 2017

Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? It requires much more than hopping on the latest shiny social network, or knowing how to hit record on the Facebook Live video. Freshbooks.

Social Media 60

Social Media Small Business ROI Analysis 60

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. These words are their content tag words. You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Pam Moore

SEPTEMBER 9, 2020

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , Content Calendar Template and more. The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. What is a Sales and Marketing Conversion Funnel?

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

SEPTEMBER 18, 2016

If you are a budding social and digital marketer working at a new company in a new position, the first questions you should be asking should be related to understanding business goals and objectives, not asking for the logons to the social networks. In addition, social media and digital marketers must learn business.

Social Media 60

Social Media Marketing Social Networking ROI 60

Idaconcpts

JUNE 4, 2014

There are ways to use even the most niche social networks to your advantage. Content Marketing. It used to be called “Guest Blogging” but now we call it “Content Marketing.” It used to be called “Guest Blogging” but now we call it “Content Marketing.” You don’t want to be left behind, do you? Local Marketing.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Pam Moore

SEPTEMBER 21, 2016

In addition, optimizing conversions requires quality content writing of headlines, call to actions, and even button placements. Be sure to subscribe to our entire digital and social media marketing series on iTunes , Stitcher or SoundCloud ! Supporting Resources: How to Prioritize Your Social Networks for Business.

ROI 60

ROI Conversation Training Template 60

Pam Moore

MARCH 8, 2018

It’s humans who click like, pin, post and share the content the humans in your organization write. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Social Profit Factor can help you ignite your online tribe and grow your business with social networks such as Facebook, LinkedIn, Instagram and Twitter.

Brands 167

Brands Training Policies Template 167

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. . •

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

SEPTEMBER 7, 2016

However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it’s truly lacking differentiation. Why prioritization and focus delivers better results than chasing shiny social objects. Supporting Resources: How to Prioritize Your Social Networks for Business.

Social Media 60

Social Media Tips Marketing Social Networking 60

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. These words are their content tag words. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. These words are their content tag words. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

AUGUST 3, 2012

I asked Steve to elaborate on why the impact of social media on research and purchase behavior is such an important data point to include in The Social Habit. Approximately 100 pages of proprietary information about the state of social media. Valid, statistically significant answers to the most pressing social media questions.

Brands 114

Brands Twitter Facebook Research 114

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. billion undirected edges, creating the largest social network constructed and analyzed to date. Networking. Social Networks. Sponsored White Papers, Webcasts, and Downloads. Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Keynote Speaking/Strategy.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. Seth Godin.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. Being active goes beyond posting content. Job hunting. Lead generation. Publish Articles.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Sprout Social

MAY 18, 2016

At a high level it can be illustrated by creating a robust piece of content and gating it behind a form that collects phone numbers and email addresses. Once your audience has a better idea of the challenge that exists, and that you offer some sort of solution, you can create more robust content that shows them the benefits of choosing you.

Strategy 82

Strategy Marketing Report Resources 82

Techipedia: Tamar Weinberg

JULY 15, 2009

There are two things that act as an extension to social media: #1: great customer service, especially since everything is now public, and #2: great content, so that you can do something that is clearly remarkable that people would want to talk about. Great content, #2, works across the board for social media.

Communities 170

Communities Marketing MySpace Yahoo 170

Pam Moore

JULY 17, 2019

You may even have a content marketing plan and marketing strategy being executed. What is content marketing? Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases. Is the content current?

Content 60

Content How To Marketing Education 60

Buffer Social

NOVEMBER 30, 2016

If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you: Social media marketing classes (Nos. Content and blogging classes (25-31). Identifying influencers and content curation possibilities. Social Media Ethics.

Class 40

Class Skills Social Media Marketing 40

Pam Moore

MARCH 16, 2018

In the social realm it's easy to validate who you are, where you have worked, what references you have, who your clients are, who your contacts are within only a few clicks. Your content on all social platforms must scream results. Take time to update this content at least once a month. Walk the walk.

Brands 167

Brands Tips Engagement Training 167

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Publish engaging content. What is LinkedIn marketing? There are 2.9

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Mindjumpers

SEPTEMBER 23, 2010

If you assume that your audience are reading your post to gain insight and knowledge about a certain subject or topic, a written post is likely to be more appealing than a video, unless you have a great content video that has the potential to go viral. So post in the mornings, and post mid-week and Friday and let the traffic rush!

Facebook 267

Facebook How To Disqus Fashion 267