article thumbnail

6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. A well-set-up social listening strategy will answer all of these questions and more.

article thumbnail

Beginner’s Guide to Meta Advertising

Jon Loomer

Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. When Meta unveiled “Advantage” in 2022, most advertisers didn’t fully appreciate what we were in for.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tips For Creating a Social Media Strategy for Your Business

The Realtime Report

Strategy for Your Business. Its popularity means that you always have access to a massive pool of potential customers, but it also means that you have to compete with many other companies also trying to reach the same people. Providing value to followers is more important than exclusively posting advertisements.

article thumbnail

The Future of Digital Marketing: Top Tips for a Successful Strategy

The Realtime Report

The Future of Digital Marketing: Top Tips for a Successful Strategy. Did you know that the first online advertisement debuted in October of 1994 ? The ad was simply a banner ad for AT&T, but it would lead to the development of one of the most effective methods of advertising. Collaboration with Influencers.

Strategy 204
article thumbnail

Should You Duplicate Ad Sets when Scaling?

Jon Loomer

A popular scaling strategy involves duplicating an ad set and setting a higher budget for the duplicate. That said, ad sets with identical targeting and optimization could also hurt performance due to auction overlap — which is why creating unnecessary competing ad sets isn’t recommended.

Compete 162
article thumbnail

Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

That is, you need it as part of your digital marketing strategy for 2022. Apps like TikTok, Instagram, and Twitch are all competing with YouTube for an overlapping audience. YouTube Advertising Offers A Much Easier Interface Than TV or Radio. You need YouTube. The post Is YouTube for you?

YouTube 204
article thumbnail

Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Strategy 129